Wedding photography advertising promotion case!

After the epidemic, the May Day holiday is approaching and everything is reviving. Many people want to take this opportunity to leave good memories.

The increase in market demand has brought the wedding photography market into a peak period of industry promotion. Some practitioners said that the photography industry's order volume during this period accounts for 40-50% of the annual total . The main reason why many people choose this period to take portrait photos is that the epidemic situation has eased, the temperature is suitable, and the merchants have strong promotional efforts.

Let’s take a look at some popular promotion cases in the photography industry.

1. The warm and sentimental route after the epidemic: focusing on family portraits

Copywriting: Video records family affection and pays tribute to anti-epidemic fighters

Marketing strategy: Take free family photos for the medical staff rushing to Wuhan to establish a humane official image for the brand;

Target group : No distinction between the general

Marketing method: Public account articles and Weibo account releases

Consumer demand points : Focus on family affection, true love during the epidemic, family reunion, and retain the warm moments of reunion

Marketing attractions : The national chain breaks geographical limitations and can acquire customers from all over the country. Photographers can take photos for the heroes who assisted Hubei free of charge, and other users can also enjoy super low discounts for taking family portraits.

Promotion Case:

2. Aesthetic and ancient style category

Copywriting: In the youth, interpret your own legend; a group of photos and a poem; instead of interpreting, it is better to travel through it yourself;

Marketing strategy: Use WeChat official accounts, Weibo, Xiaohongshu, Meituan and other platforms to attract customers at low prices and attract secondary communication and conversion after customers come to the store;

Target group: Women born in the 80s and 90s who love beauty, pursue individuality, and novel shooting methods;

Marketing method: Publication on official accounts and Weibo accounts, simultaneous delivery on Xiaohongshu, Meituan and other platforms

Consumer characteristics: They want to emphasize aesthetics, individuality, and oriental beauty, and they also pay attention to fees and services, and are quite disgusted with hidden costs after arriving at the store;

Marketing attractions: In the peak season with fierce competition, it is necessary to highlight individuality and core advantages compared with peers and create brand-exclusive activities, such as: "High-end customization", "Ancient style clothing similar to that of celebrities", "International service team", "High quality classics, unconditional remake if not satisfied", etc.

Promotion Case:

① Public account leads to traffic, low-price group buying attracts customers to the store

② Xiaohongshu notes highlight the shooting style, and the landing page guides users to fill out the form to receive the coupons

③ Meituan platform, search advertising, limited-time activities and high-quality reviews to guide conversion

3. Wedding photo category

Target group: People of marriageable age born in the 1980s and 1990s, mostly those who need to get married during the May Day holiday and the second half of the year, who pay more attention to information on weddings, hotels, real estate, cars, jewelry, clothing, etc.

Consumer demand points: May Day is the peak wedding season, and most customers have urgent needs. Consumers pay more attention to event discounts, discount strength and package cost-effectiveness. In addition, this year's holiday is longer and customers can choose multiple scenes and various shooting methods such as local shooting and travel shooting.

Shooting characteristics: short shooting cycle, large differences in package price levels, mostly local and surrounding customers, and can shoot in a variety of indoor and outdoor scenes.

Delivery strategy:

Take advantage of the atmosphere after the epidemic and the May Day holiday to highlight event discounts and offer discounts, and use limited-time and limited-quantity raffles to create a sense of urgency.

Therefore, the copy should highlight information such as: "Thank you for the huge discount, 50% off on all items"; "The original price of the set is **, now the lowest price for May 1st is ***, limited to XX people" and so on.

Promotion Case:

① Baidu search ads and brand Huabiao, precision marketing

② Weibo information flow advertising, based on the couple’s love story, photography planning, one-stop service, landing page guidance form, fill in personal information and wedding date and other detailed information

Based on the above sharing, advertisers in the wedding photography industry should also plan their advertising in various channels in advance.

Author: Ai Qi bacteria

Source: Aichisem

Related reading:

Advertising case in wedding photography industry!

Advertising tips for wedding photography agencies!

How to place WeChat Moments ads for wedding photography and wedding planning?

How to place WeChat Moments ads for wedding photography and wedding planning?

A wedding photography advertising case with a click-through rate of up to 5%!