Zhang Zhiqiang · Category Management Thinking Course

Zhang Zhiqiang · Category Management Thinking Course Resource Introduction:

Zhang Zhiqiang is the earliest advocate and promoter of "category management" in China. He has long been committed to imparting internationally advanced retail management technologies to local Chinese retail companies. He worked for Makro in the Netherlands, Beijing Supermarket Development, and China Chain Store & Franchise Association. The China Private Label Alliance was founded in 2012 to support local retail companies in innovation and learning in business model innovation, private labels and category management.

Dividing categories into different roles means that we will make different requirements on them and have different guiding principles when allocating resources.

For example, purposeful categories usually require more sufficient resources, while conventional categories will require less resources, and so on.

For any retail enterprise, even the same retail enterprise in different stages of development, its role needs to be constantly adjusted as the market and consumers change.

Course Catalog

Category management, the starting point of all retail management techniques.pdf

Introductory remarks_ Category management, the starting point of all retail management techniques.mp3

01 The operational capabilities of retail enterprises.mp3

01 The operational capabilities of retail enterprises.pdf

02 Dr. Harris's initial three suggestions.mp3

02 Dr. Harris's initial three suggestions.pdf

03 The unique significance of category management to Chinese retail enterprises.mp3

03 The unique significance of category management to Chinese retail enterprises.pdf

04 The importance of the six elements of category management.mp3

04 The importance of the six elements of category management.pdf

05 Core Element 1: Business Strategy.mp3

05 Core Element 1: Business Strategy.pdf

06 The starting point of business strategy: target customers.mp3

06 The starting point of business strategy: target customers.pdf

07 Core Element 2: Business Process.mp3

07 Core Element 2: Business Process.pdf

08 Auxiliary element 1: scorecard.mp3

09 Auxiliary Factor 2: Organizational Effectiveness.mp3

09 Auxiliary Factor 2: Organizational Effectiveness.pdf

10 Auxiliary element three: information system.mp3

10 Auxiliary Factor 3: Information System.pdf

11 Auxiliary Factor 4: Collaborative Relationship.mp3

11 Auxiliary Factor 4: Collaborative Relationship.pdf

12 Category management is a top priority.mp3

12 Category management is a top priority project.pdf

13 The role and significance of category business planning.mp3

13 The role and significance of category business plan.pdf

14 Category definition, "consumer-centric" product range.mp3

14 Category definition, "consumer-centric" definition of product range.pdf

15 Category roles, allocation of business resources among categories.mp3

15 Category roles, allocation of business resources among categories.pdf

16 Category evaluation, comprehensively looking for opportunities for category improvement.mp3

16 Category evaluation, comprehensively looking for opportunities for category improvement.pdf

17 Category Scorecard, a comprehensive and balanced measure of category performance.mp3

17 Category Scorecard, a comprehensive and balanced measure of category performance.pdf

18 Category strategy, determine the direction of category efforts.mp3

18 Category strategy, determine the direction of category efforts.pdf

19 Category tactics, the answers to “what to sell” and “how to sell”.mp3

19 Category tactics, the answers to “what to sell” and “how to sell”.pdf

20 Implement the plan and turn thinking into action.mp3

20 Implementation plan, turn thinking into action.pdf

21 Category review, regular review, summary and improvement.mp3

21 Category review, regular review, summary and improvement.pdf

Conclusion Category management thinking and skills, practice makes perfect, practice makes perfect.mp3

Conclusion Category management thinking and skills, practice makes perfect, practice makes perfect.pdf