Xingcheng SEO Training: What are the SEO operations that lead to a drop in keyword rankings?

For companies doing website promotion today, many webmasters will naturally make some rectifications or adjustments to the website when the ranking is not good during optimization. However, some small adjustments are insignificant, but some website modifications will affect the overall optimization effect of the website, so you must be cautious when modifying the website.

What are the SEO operations that lead to a drop in keyword rankings?

1. Changes to the TDK website page

Website modification TDK is a common modification method. Small-scale modifications have little impact on the website. If large-scale modifications are made, it will lead to large-scale changes in the website's keywords, which may directly lead to a rapid decline in the website's keyword rankings, thereby affecting traffic. If the TDK of a web page is frequently modified, the probability of the website losing weight will be higher, the website may enter the sandbox period, and the keyword ranking of the web page will also decrease.

Web page keyword ranking

2. Change of website domain name

The change of the website domain name has a great impact on the website's SEO optimization, which means that the website has started SEO optimization again. At this time, a 301 jump is required from the old domain name to the new domain name, so that the weight and traffic of the old domain name will gradually lead to the generation of the new domain name. Perform a 301 redirect to minimize the impact.

3. Website structure modification

After the website structure is modified, the original link may become a dead link. At this time, a 301 redirect and a new URL link must be executed to jump to the new link. If there is a dead page that cannot be jumped, you need to make a 404 page and submit the dead link to the search engine so that the search engine will abandon the snapshot of this page and reduce losses.

4. Change the navigation/menu system

In other words, to move links around on a page or create a new link system, in most cases the modification of the main navigation will affect the link structure of the site, the flow and distribution of page authority, and thus the newly included pages. Therefore, for some relatively large changes, it is best to separate them to minimize the risk of on-site changes.

5. Delete a large number of links

Friendly links refer to two websites adding keyword anchor text on each other's websites. Friendly links are an effective way to improve website weight. If you delete a large number of links in a short period of time, the other party's website will also delete your friend link, which will cause your website's high-weight links to drop rapidly and there is a risk of a decline in authority.

6. Update website content modules and add functions

Before adding a new content block, you should consider the relevance of the new content to the entire website content, whether you need to add a subdomain, whether you need to adjust the website link structure, etc.

Search Engine Optimization

7. The website needs to be closed for a period of time

While shutting down a website is difficult, it does happen. When a website is down for a period of time, it is fatal to SEO. If the website cannot be opened for a day, the search engine's inclusion of the website will drop rapidly, and eventually the search engine will completely give up on including the website, and the keyword ranking will completely disappear. If your website needs to be closed for a period of time, you need to fill out an application in the "Site Closure Protection" function in Baidu Webmaster Tools, so that Baidu will protect the website for a period of time when the website is closed.

What are the SEO operations that lead to a drop in keyword rankings? In fact, there are many factors that affect website SEO optimization, not just these few aspects. Many external factors will also have a great impact on website rankings, such as website friendly links, search engine algorithms, etc. These are external factors that will affect SEO rankings.