How to reduce APP uninstall rate? Here are seven ways!

The mobile application market is now a crowded market, and it is becoming increasingly difficult to acquire users.

The mobile application market is now a red ocean, and it is becoming increasingly difficult to acquire users. However, according to the ASO optimization platform, what makes developers even more embarrassed is the high uninstall rate of their products! A high uninstall rate is a strong signal of user dissatisfaction with our product. Therefore, we must know when and why users uninstall our product and do everything possible to reduce the uninstall rate. Let’s take a look at this article.

How to reduce APP uninstall rate? Here are seven methods

1. Deepen your understanding of UA data

UA refers to the user's mobile phone information, from which we can understand whether the user is using OPPO, Apple, Huawei or Samsung. And record the number of users using different mobile phones. According to the UA, we can provide relevant services suitable for his mobile phone, such as pictures of different sizes. Don’t forget to consider ROI as one of the key indicators to refer to. Many of your low-quality installations are caused by problems with advertising , and ROI (return on investment ) will tell you which advertising channel to give up. Also, keep in mind that a high uninstall rate can also affect your app’s ranking in the app stores .

2. Re-engage across channels

No matter what, you still have to use good products to meet user expectations. From the perspective of APP marketing , marketers must use all available channels, such as push notifications, email, and social media to bring back lost users. After analyzing many cases, we believe that personalized message push can not only have a good retention rate, but also may reduce the uninstall rate by 15%.

3. Pay attention to the application KPI indicators

Operations personnel need to understand where users are lost, such as in games : tutorial completion, registration, level 5 success, level 10 success, in-app purchases. It is especially important to know why active users suddenly become inactive? There is a certain chance that inactive users can be made active again through promotions, discounts, etc. If you find that a large number of users uninstall the APP at a certain stage of using it, then you need to change the content of the APP itself.

4. Monitor user behavior in the application

By monitoring user behavior in the application, we can understand what kind of functions of our APP users like to use and what users are doing, and segment the behaviors of different users. When the data is large, we can generate user portraits. For example, when a user adds a product to a shopping cart, we can know the ratio of the number of users who viewed running shoes priced above 500 yuan to the number of users who added the product to the shopping cart.

The usual practice is to offer some specific discounts on high-quality running shoes, re-interact with users who have browsed such products, and introduce the products in more detail. Using content to speak to users can often achieve good results. When users can really get and be satisfied with the service from your product, the uninstall rate will naturally be low.

5. Provide real value to reactivate dormant and uninstalled users

APP should respond to users with convincing value propositions. Even if they have stopped using or uninstalled the app, there is still hope of winning them back when your value is demonstrated again. It is crucial to find the user's interests. For example, if you are a shopping product, the best way is to offer discounts. If your product is a reading product, the best way is to have exclusive high-quality content.

6. Use video ads to find the right users

Video advertising is one of the effective ways to gain loyal users. This is because video ads can show users more information about the app, allowing users to have a general understanding of the product before installing it. If there is not enough information to support the product, users may find that the app is not what they expected after installing it and then quickly uninstall it. So, you included video previews of your app in the App Store?

7. Do you have a good product?

In fact, the best way to reduce the uninstall rate of an APP is to have a very excellent product. Of course, this mainly tests the product manager rather than the APP marketer. The work performance of the APP marketer is reflected in the data brought about by the marketing. But if there is no good product, no matter how great the marketer is or how good the marketing data is, it will be of no use to the product.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

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