Want to increase your followers through social media fission? Just follow these 9 steps

Social fission is currently a popular technique for increasing followers, and its effect is indeed very powerful. However, for many people it is just a vague concept. The author will explain to you in nine steps how to operate it in detail.

It has to be said that as one of the most effective promotions on the market, the effect of fission fan growth is absolutely first-class. Now the only way to defeat it is for WeChat to ban this type of gameplay.

Community fission seems to be just a vague concept to many people, but the principle is actually not that difficult.

Once you experience it yourself, you will feel, “Oh, it’s so simple, I can do it myself”, so don’t imagine it to be too complicated.

After seeing this flow chart, do you roughly understand how the so-called fission comes about? In fact, it is an infinite cycle of something. Of course, fission also has a life cycle, just like a parabola.

1. Principle

There are many ways to increase followers on WeChat at this stage. The most common ones are as follows:

• Scanning QR code to send gifts: simple and crude, poor segmentation accuracy, low retention , high overall cost
• Enterprise red envelope interface open: fast fission red envelope, strong fan attraction, average retention rate , low accuracy
• Innovation of password red envelope: high accuracy, high conversion , segmentation requires old users, high accuracy, high retention
• Creative QR code poster: the most popular segmentation method nowadays, good fan attraction effect, high accuracy and high retention

Fashion experts like to keep up with the trend, and operations are no exception. Of course, they will aim at the most popular and effective way to increase fans, which is the creative QR code poster fission listed above.

What is poster fission?

I believe I don’t need to introduce much, everyone often participates in this kind of courses in daily life and forwards them to friends to obtain the qualifications to attend courses or participate in activities.

Do you feel a sense of familiarity when you see these? It is precisely because these course posters capture the user's psychology that we really want to scan the code to learn.

The current WeChat environment is still relatively impetuous, so these "Teach you workplace skills in 5 minutes" and "Learn Photoshop in 3 hours" can be widely disseminated.

2. Preparation

Getting ready to start community fission, what should we prepare?

• Tools needed for community fission: Jianqunbao, zhiwubao, etc.
• Benefits to attract users: products, courses, lucky draw opportunities, etc.
• Fission poster: design it yourself or hire a designer
• Copywriting : You need to prepare several sets of copywriting for different scenarios
• Customer service staff: To answer users’ questions in real time or to avoid users who post advertisements or cause trouble

Many people don’t know that tools for community fission also need to be selected. Some systems are very unstable. While you are working on them, the robots may break down and you won’t be able to enter the group. This will prevent many users from entering.

It’s best to find out which tools are more suitable for you before doing it, and it’s also best to try them out. Tools are important. If the backend system crashes, you will have to manually act as a robot and tire yourself out.

3. Key Points

In my opinion, if a community fission is to be successful, it must focus on two points: the first is the interest point to attract users, and the second is the promotion channel .

These two points are the main factors that directly determine whether poster fission can be successful.

Promotion channels directly determine the user coverage. If an unknown ordinary person posts on WeChat Moments , no one will read it, but if Mi Meng, who has tens of millions of fans, posts on WeChat Moments, it may have a great influence.

The spread degree of an ordinary person may be only 0.9. After going through 50 levels of spread, the remaining spread degree is less than 0.005. Mimi Meng's spread degree is assumed to be 1.1. After going through 50 levels of spread, the spread degree can reach 117.

Before you take action, you need to think clearly about where the information comes from, whether it is from a social network, self-media , or a personal account.

The second key point is the type of benefits, which directly affects user quality.

You need to analyze what benefits can better impress the target users and prepare for the next step of conversion. Choose the prizes and benefits that users want, so that the users who come will be very accurate.

For example, if we are a car buyer, when we see the two pictures below, which one would we prefer?

Which one do you think is more attractive to you and can attract more attention from users , Lamborghini or Wuling Hongguang?

4. Let's do it

All talk and no action is just a charade.

I won’t go into details about event planning here (I will update an article in the future), and get straight to the point.

Generally speaking, there are three prerequisite steps for users to participate in activities, which can be simplified into three steps: contact → feeling → action.

Think back, where did you first learn about the "Get a BMW, Mercedes-Benz or Ferrari in 3 Days" event?

That’s right, a poster.

The promotion of activities mainly relies on posters, because there are relatively few reporting entrances through posters. If it is on a public account , it is easy for someone to report it and then the account will be blocked.

The poster needs to have a clear theme, letting others know what they can get from the poster at a glance, and it needs to be beautiful. No one would be willing to click on a particularly low-quality poster, while a particularly good-looking poster would make people want to click on it.

I made a poor man's poster demo, it's about this simple:

There are several points that need attention:

• Fission posters are not corporate propaganda, so they should not contain too much content. All core interest points should be extracted.
• Create the most user demand points (attract people from the product, feelings, interests or some temptation points)
• Create relevant content based on hot topics, such as: In the Name of People , a certain festival, etc.
• What is the original price? 999, no need now, free for a limited time, limited to the first 100 people, to increase the sense of urgency

5. Undertake

After scanning the QR code, you will be directed to the following page, also called the follow-up page. To make it easier for everyone to understand, I made a poor man’s version of Demo, don’t laugh!

Guide users step by step and let them know that they have entered a more formal place. You need to prepare a set of group introduction copy to introduce what is done here and what you can bring to users.

If users want to know more, they need to scan the QR code to join the group. The purpose here is to facilitate the setting of live codes to prevent any accidents.

6. Live Code

After scanning the QR code, do you think you can just join the group and be done with it? You also need to add a live code.

What is a live code? ↓↓↓↓↓↓↓↓↓↓

Generally speaking, the QR codes we see in daily life are ordinary QR codes, and active codes are those that can continuously switch their internal structures.

The main reason is that there will be a lot of people joining the group. In order to prevent the later people from being unable to enter, the live code is used so that when a group is full, the later users will enter the next group.

Because the upper limit of a group is 500 people, the advantage is that the QR code of the follow-up page does not need to be changed, and these groups can be increased indefinitely.

6. Install customer service

Think about it, every time you join a group, is there a wave of messages bombarding your phone?

That’s right, these messages are sent by robots, and the specific operations must be performed in the background of the group fission tool.

What do these robots say?

Smart friends have figured out that three different sets of copywriting need to be prepared here, namely:

• User forwarding copy - simple, not too long, with clear pain points
• Push copywriting when joining a group - let your users know what they need to do (forward to Moments) to stay
• Successful review copy - prompt users that it needs to be reviewed and not deleted (you have submitted it for review, please keep the circle of friends for 24 hours)

The first thing I said about preparing a few customer service representatives is also useful here:

• Customer service should respond promptly to avoid user reports
• Customer service should kick out those who post advertisements in time to prevent this group from becoming an advertising group.
• The customer service is active in the group and answers everyone's questions in a timely manner.
• Customer service needs to play along to make the group look like there are many people participating

For common customer service scripts, you can make a simplified version first, because you may not be sure what questions users will ask. Giving a script template to customer service staff can solve most users' questions.

VII. Scheduling

We need to make good schedules and arrangements for the personnel. Generally, a small project like this does not require a lot of manpower and energy, so we also need some volunteers we know to help.

When you see the excel above, do you think it is enough to put one person in each position?

Wrong, not enough!

It is best for two people to cooperate with each other, play with each other, and reply in time. During the peak period of fission, many people may join the group, and it will be difficult to handle the staff.

During peak periods, there must be customer service online to respond because the volume of inquiries may be huge.

8. Risk Control Details

You have to control the details of poster fission yourself, and the gameplay should be adjusted according to your own conditions. During the execution process, you will encounter countless pitfalls that you need to fill yourself.

We need to do a good job of risk control to prevent accidents from causing project failure:

• Keep the system stable, because there will be continuous crashes and reports in the background. It doesn't matter. Just communicate with the customer service of the group fission tool in time.
• If it is control, we must ensure that our customer service enters each fission group in advance
• If you are sending gifts, you must inform your fans how much stock is left. Don't participate and then find out that there is no stock left, or you will face a lot of reports.

The activity copy must be revised repeatedly, and the words "share", "rebate", "follow", "subordinate", "first level and second level" and so on are not allowed to appear.

9. The essence of operation is optimization

The above discusses the details of risk control, as well as some optimization details that are more important for operations. Make good plans and execution plans, and assign specific points to people, tasks and time, and assign responsibilities to specific people.

There will be many pitfalls in the operational details, for example: What if the user does not send screenshots after joining the group? How to group? What if it is not sent or sent to the wrong address?

Arrange customer service to @ them. There is no need to remind each of them. The main purpose is to let users see our attitude towards work.

For example, what should we do if we find that the growth rate has slowed down?

Think about it, if about 20% of users in a group forward the message, then 80% of users do not forward it. If we want to speed up the fission rate, we need to increase the number of people forwarding the message from 20% to 60%.

We need to focus on the final effect. Community fission is only the early promotion, and the later conversion is more important. The company needs to make a profit. If you bring in 100,000 invalid traffic and no one pays for it, then it is obvious that the project is a failure.

Pay attention to the benefits and the input-output ratio.

Whatever we do, we need to keep our eyes on our ultimate goal. Children only care about increasing followers, while adults only care about conversions.

Any methodology will become outdated. The poster fission that is very popular and effective now may no longer be used in a few years, just like Weibo was very popular a few years ago and WeChat is very popular now.

In the future, more new ways of playing will emerge, I am really looking forward to it!

The author of this article is @小包总 and it is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games