Tips for placing Qianchuan ads on Douyin stores

The short video sales model has become a trend, especially on Douyin. Seeing this blue ocean market, many businesses have flocked to Douyin. The threshold for entry into Douyin stores is not high. You can open your own store by providing relevant certificates. Whether you are an individual business owner or a company, you can enter.

Image source: Douyin Store official website

However, it is easy to open a store but difficult to make money. If you open a small store but do not have enough publicity and traffic, the store will still be ignored. Today, I will teach you how to place Qianchuan advertisements on Douyin stores to bring a steady stream of traffic to your Douyin and enter the sales mode.

1. Understanding Juliang Qianchuan

Many people know that DOU+ is a promotional tool that can increase video exposure, so what exactly is Juliang Qianchuan? In fact, it is an integrated advertising platform built by Douyin specifically for small shops and merchants. Bytedance Qianchuan is different from DOU+ and Bytedance Engine’s own account system and capital pool. It supports multiple ways of selling products, such as live streaming and short videos, and also supports simultaneous delivery on mobile and PC terminals, helping merchants maximize their exposure. The associated platform of Juliang Qianchuan is very powerful, as shown in the following figure:

Image source: Juliang Qianchuan official website

Because there are many related platforms, such as Toutiao, Douyin, Xigua, etc., this solves the trouble of merchants having to log in to different accounts and carry out different placements to place advertisements. It helps merchants complete the promotion tasks of multiple different platforms in one stop through the Qianchuan platform, saving energy and expanding the effect. Two-way reinforcement to increase traffic.

2. The drainage model of Juliang Qianchuan

In order for a small shop to use Juliang Qianchuan for promotion, it is necessary to first understand its modes and how to apply them respectively.

• Small shop push mode:
  This model is relatively suitable for people with relatively simple demands, such as small shop owners, e-commerce experts, and e-commerce agency service providers. That is to say, if there is a greater demand for shallow goals such as adding fans and interacting, then using this model can optimize the target e-commerce and meet the expectations of e-commerce users. It can provide a lightweight advertisement for many promoters to promote small store products on the Douyin end. Its characteristics are expanding traffic, sustainability, and promoting conversions. For merchants who are not familiar with Juleliang Qianchuan, they can first use this entry-level model. Start by investing a few hundred dollars to test the effect.

Image source: Juliang Qianchuan
(2) PC rapid promotion model:

The main functions of the PC Express version include setting budgets and bids, which are key elements for controlling costs. In addition, crowd targeting and other forms can be automatically optimized through the Juliang Qianchuan platform, reducing the trouble of self-analyzing data. Based on this content, the operator can reduce operating costs to a certain extent. It is more suitable for merchants who lack experience in advertising. The PC Express promotion mode can be said to have gone a step further from the entry level, making traffic positioning more accurate than the first mode.

(3) PC professional promotion model:

As the name suggests, the professional promotion model requires more precise operations, and it has higher requirements on the publisher's ability and experience. Compared with the express version, the professional version has the function of "strictly controlling the cost ceiling", which will help the advertiser to control the actual bid not to exceed the target bid. This will make the user more confident in cost control, and the release time will be extended accordingly.

The professional version of delivery speed is divided into two modes: "delivery as quickly as possible and delivery evenly", allowing merchants to maximize their store traffic based on actual conditions. The professional version also allows you to choose dates and delivery periods, and has additional features such as “intelligent volume release” for audience targeting. In the creative settings, it also adds “automatically generate cards” and “automatically generate landing pages” to improve user operating efficiency.

However, although this version has many advantages, it also requires a professional team to operate it so as not to waste time and energy and bring traffic conversion to the store. Novice merchants should try not to try it easily on their own. In general, the PC professional version promotion model can target the target audience more accurately for promotion. It is suitable for advertisers with advertising experience, some live broadcast teams with fixed broadcast plans and more precise targeting needs.

Image source: Feigua

3. How to activate Juliang Qianchuan for different groups of people

(1) Douyin self-operated merchants

The first step is to log in to the Doudian backend, click on the "Marketing Center" and find "E-commerce Advertising"

In the second step, fill in the "Account Name" and when you click to select "Industry", be sure to check "I have read and agreed to the Juliang Qianchuan Advertising Agreement"

In the third step, click the "Open" button to complete the Juliang Qianchuan account opening. After opening the account, you can choose the mode for investment according to your own situation.

Image source: Juliang Qianchuan

(2) Tik Tok influencers

The first step is to open the Douyin backend, find "Juliang Baiying" and click to enter the "Daren" homepage;

Step 2: Find "Login" in the upper right corner of the homepage and open "E-commerce Advertising" on the left toolbar;

The third step is to click "Live Broadcast Promotion", and then use "Bind Official Douyin Account" to scan the QR code in the "Douyin App" to register for Juleliang Qianchuan.

• MCN Agency

The first step is to open "Juliang Baiying" and click to enter the "Institutional Service Provider" homepage

Step 2: Log in to the backend in the upper right corner, open "E-commerce Advertising" in the left toolbar, and then click "Direct Promotion"

The third step is to use “Bind official TikTok account” to scan the QR code in the “TikTok App” to register for Juleliang Qianchuan.

With the activation steps and methods, merchants can follow the steps to register for Juliang Qianchuan for promotion and marketing.

IV. Suggestions for placing orders on Douyin stores

As long as you are using the Douyin account, live broadcast room, or Douyin store, you can find the corresponding target audience in Douyin's algorithm mechanism. Generally speaking, the more advertisements are placed on Juleliang Qianchuan, the more corresponding data the system can collect, which is conducive to stabilizing the effect of the optimized placement. However, the majority of live broadcast operators have long been more accustomed to the previous FEED and DOU+ delivery modes. If they want to change to the massive Qianchuan delivery system, users will also need a transition period that is either long or short. So if you want to adapt and complete the transition as quickly as possible, you can take a look at the following points.

(1) Whether the positioning is accurate and the target users are clear. Regardless of the marketing model, it is crucial to accurately position the target customers. At present, the more important node in the growth process of many live broadcast rooms is to successfully shape their image and accurately position themselves. For example, if you are engaged in branded maternal and infant products, you must clearly define the main product of the live broadcast room, shape the brand's own image, and impress the audience. If you are an agent for various brands of maternal and infant products, you must create a comprehensive and formal image of your own goods.

Do a good job of self-positioning, so that the population portrait of the live broadcast room traffic can be perfectly matched with the target population of the products you sell. When placing advertisements in Juliang Qianchuan, you can conduct population analysis based on your own goals. This will achieve accurate exposure of the live broadcast room traffic and attract potential fans to the live broadcast room, and the order conversion data in the sales process can begin to reach a relatively stable level. Therefore, the target users must be clearly identified and the company must position itself well in order to ensure that traffic is accurate rather than quantitative.

• Test the delivery plan and compare the effect data
• Each live broadcast room has its own different characteristics. Some delivery strategies are effective in some live broadcast rooms, but if you change to another live broadcast room, you may not achieve the original effect. Therefore, each live broadcast room must conduct specific tests based on specific circumstances and analyze and study various data. For example, when we place a bid, we can actually see our playback volume, and we can test the actual conversion rate based on the playback volume.

Image source: Juliang Qianchuan

Timely improvements should be made after testing the results. Although Juliang Qianchuan can solve the problems encountered during delivery to a certain extent, not everything can be achieved overnight. It requires patience and rational analysis from the advertiser.

• Current Market Situation

Although Douyin itself has strong natural traffic, it cannot just rush into converting traffic into actual revenue. It still needs strategy because the market is so small. Businesses of all sizes have seen the benefits of Douyin and have entered the Douyin market. This has dispersed traffic and made the cost of acquiring traffic more expensive. So for users, it is of course best to rely on natural traffic, but for most merchant accounts, paying to place advertisements on various platforms for promotion and marketing is a normal means of growth.

Juliang Qianchuan has improved accuracy and reduced the difficulty for merchants to place ads. Merchants must analyze every placement data carefully. Only by learning to analyze crowd information from various data can they optimize the next placement and improve quality.