Tongcheng SEO Training: How to design a high-end marketing website?

When an enterprise builds an adaptive marketing website, it is to achieve a certain marketing purpose and to bring certain profits to its own enterprise. When companies build adaptive marketing websites, they can obtain higher profits if they can design high-end marketing websites. So, how to plan a high-end marketing website construction?

All the new words used to talk about new marketing are just old wine in new bottles, and they only express the power required during transformation. The transformation I understand can be roughly summarized as follows:

The product is the content. There is no content marketing that is separated from product marketing. On the contrary, under the new retail conditions, high-end marketing website construction products are the protagonists and heroes. In the past, marketing was based on the slow pace of life. We could tell stories slowly, and the brand was nothing more than a series of plots, which would eventually return to the customer's life.

Brand promotion refers to a series of activities and processes by which an enterprise describes itself and its product brand image and makes it widely recognized by consumers. Brand promotion has two important tasks: one is to establish a good corporate and product image, improve brand awareness, reputation and distinctiveness; the other is to eventually sell products with the corresponding brand name. Brand promotion is an important part of brand establishment and protection process, which includes communication planning and implementation, brand tracking and evaluation, etc.

No matter how good the brand concept is, it cannot become a strong brand without strong promotion and implementation support. Moreover, brand promotion emphasizes unity, and every detail in the implementation process must be consistent. "The devil is in the details." The company that does well in this regard is McDonald's. The decoration of McDonald's fast food restaurants all over the world is of the same style. No matter which city you are in, as long as you walk into a McDonald's fast food restaurant, you will strongly feel the affinity and power of the brand. Modify the brand promotion strategy stages in this paragraph. The brand can be divided into four development stages: introduction, growth, heyday and decline. The proposal of these four stages will have many practical significance for the company's brand promotion.

It is very important to do this from the very beginning. Making a great impression is half the battle.

This "retreat" transformation has begun to bear fruit. Xiaohongshu gave a set of data in an internal letter for its Series D financing: as of May 2018, Xiaohongshu's monthly active users were close to 30 million, three times that of a year ago. So, here comes the question. How does Xiaohongshu, whose activity has skyrocketed, manage its community? Next, I will analyze this set of replicable content operation strategies from three aspects. The ever-expanding content direction of Xiaohongshu is the foundation for the implementation of all subsequent content operation strategies of a community. If the construction direction of a high-end marketing website is wrong, all efforts will be in vain.

Before talking about the differences between brands, products, and advertising, let’s first talk about what a business is? The so-called enterprise refers to the enterprise that, through its products and brands, describes its unique personality, culture and outstanding image in the minds of customers according to customer needs and occupies a place in their minds. For example, Procter & Gamble has established itself as a strong manufacturer of daily industrial products through its series of multi-brand cleaning and care products.

High-end marketing website construction strategy for covering the entire population 1) Push time The push time should be in line with the user's living habits and reading habits. As a content-based platform, Xiaohongshu generally determines the push time of regular content based on user reading habits. The content of Xiaohongshu tends to be leisure and entertainment, so the push time will avoid the users' working hours. According to the investigation, I found that Xiaohongshu has two rules when creating content (Push, message notification): Push is generally pushed every two hours; message notification is generally at noon or in the evening when users get off work.

For the vast majority of manufacturing enterprises, enterprise is still a vague concept and has not been fully utilized. From the perspective of the relationship between products, brands and enterprises, the process that general enterprises have to go through is: from the integration of products, brands and enterprises to the separation of the three. The latter is becoming more and more comprehensive and abstract relative to the former, and is increasingly used to express concepts.

We all need to remember Xu Xiaonian’s reminder: the speed at which we pursue and create new terms far exceeds what we can achieve in practice. "Understand people and embrace technology", every marketer must possess these two qualities at the same time, and then not lose the judgment of the essence of people and things due to the superficial changes brought about by technology. The branding process is an irrational process. The talisman strategy is to use spirit to guide the world, which is an important strategy for forming brand concept.