How to build a good community? How to create a community?

I have always believed that community is something we must do. Because one-to-one private chat sales are less efficient, while Moments, social networks, and live broadcasts have similar underlying logic and are all one-to-many sales, which are extremely efficient.

1. Overall process of community practice

In terms of process, community operation generally consists of three steps: community traffic generation, community operation promotion and community transaction. In this process, let’s sort out what we need to do and how to build a good community? How to create a community?

2. Communities in different industries, how to build a good community with basic group settings? How to create a community?

1. Knowledge payment/hobbies, community rules, everyone learns together in the group, so our group rules are as follows:

① Request everyone to change the group nickname to facilitate communication and learning;

②After joining the group, the group rules can set some essential links or learning instructions;

③ After entering the group, everyone needs to introduce themselves according to the format to facilitate everyone to connect with people

④ The group owner can also ask new members questions based on their self-introductions to create an atmosphere where new members can join. Such group rules can be directly applied in learning communities.

2. For maternal and infant industries and other physical goods, you can see this group rule:

① We can ask the mother to change the nickname (baby’s date of birth), because changing the nickname is actually helpful for communication and selling goods. Of course she doesn't change her nickname, and we don't force her to do so.

② In the welcome message for new members, we simply explained: what this group does and what benefits it has

③Although the group rules tell you not to post advertisements, this is done through the operation process. Every time a user posts an advertisement, you can warn them once or directly kick them out of the group. You can privately chat with them to explain the reason.

3. How to judge the activity of your own community? How to build a good community? How to create a community?

1. Average community activity data = total number of people who have sent at least one message in the group on that day / total number of people in the community. Of course, you can also use GMV community sales amount as an assessment of community activity.

2. Reasons for group death on different days and possible optimization suggestions (as shown in the figure)

4. How to build a good community through practical details and techniques for community activation? How to create a community?

Below I will share with you some practical skills to promote community activities

① Promote activity through announcements:

When we send out announcements to notify of an event, we will always include a sentence at the end asking you to reply if you receive one and I would like to participate in a prize draw. Then everyone will start to flood the screen with messages: I want to win a prize, I want to win a prize, I want to win a prize

The practical details here are: the group owner copies the few words after the "Please reply" and sends them to the group three times in a row, so that users can copy them easily.

② Promote activity through chatting

You can think of it as chatting with users about their favorite topics in the group. Then you can design: when should I chat with users about what they like in the group? I need to know what topics users like.

Practical details 1: Generally, we put 2 to 3 agents in the group, and let 2 to 3 agents cooperate with the group owner to chat, and then let the real users come out to participate in this topic one after another.

Practical detail 2 is: When chatting, you must AT the other party, otherwise the other party will not know that you are talking to him and naturally will not reply. This is very important. Users also need interactivity and care about others responding to them.

③ In community chat, you may not know what topic to talk about. I have made a table and you can just chat according to this table (as shown in the picture). How to build a good community? How to create a community?

3. Promote the community through small games. Here are two small games to teach you how to play in 30 seconds.

① Red Envelope Lucky King

You can send a few waves of red envelopes in the group, and the amount does not need to be large. It is recommended to set a few dollars, not too much. Of course, the rich can feel free to set 10 to 15 people to randomly select

This data has been tested. If there are too few red envelopes, they will be snatched up quickly; if there are too many, they will take a long time to be claimed and the lucky king cannot be chosen. It doesn’t matter what the prize is given to the lucky king in the end. What matters is that the group needs to be lively. After receiving the red envelope, you can take a screenshot and send it to the group, so that everyone can help you find out who is the lucky winner. At this time, the group will be more lively.

②Answer questions in the group

For this type of quiz activity, we usually need to design no more than 5 multiple-choice questions, which takes a total of about ten minutes. If you take too long, users will basically lose interest. The user who answers the fastest will be rewarded

5. Best time to operate different communities

1. The basis of community transactions, do a good job of your community operation schedule. The best time for community operation:

Before we operate the community, we will build a user schedule. We will record what the users are doing and whether they are using their phones in each time period. Because we operate the community, we need to choose time periods when users are using their phones and are not busy. How do we build a good community? How to create a community?

Example:

The time periods for office white-collar workers: from 6am to 9am they are on their way to work, from 9am to 12pm they are at work. But during this time period, usually after 10am, they start thinking about what to eat for lunch, or take out their phones to order takeout. The time period from 12pm to 2pm is generally for lunch break. From 2pm to 5pm, I am still working. At 5 p.m., some people might start slacking off at work. The time period from 6pm to 8pm is on the way home or while having dinner. From 8 to 10 p.m., some people may be studying and some may be playing games. If you were to run this restaurant, what time would you run it? It must be operated at 10:30 am. Because if you start your business at 6:30 or 8 in the morning, no matter how attractive your activities are, I can tell you that the effect in the group may not be good, because everyone is busy in the subway, bus, etc. in the morning.

Therefore, we need to find out your users' real schedules in order to truly reach your users and motivate them to make transactions through activities or some subsequent operational means.

2. When building a user schedule, you need to follow the following methods:

① Make a prediction, just like we just did for the schedule of white-collar workers eating in the restaurant, make a prediction and fill it in the form

② Go do a survey. If you have a group of such people, you can post a question-and-answer game in the group. The text can be roughly as follows: Let’s do a small survey. Do you usually play with your mobile phone at 8 o’clock in the evening? A will do and B will not. The user will give you an answer to verify whether your previous prediction was correct. Of course, if

If there is no such user group, you can also chat with them privately to complete such a survey.

③After completing the survey, remember to send a small red envelope as a token of gratitude

Finally, based on past project experience, I made a summary, which basically covers some industries that everyone often does. I divided the community operation time into

I have done it for you directly. Of course, there is no absolute limit. You can take it and make some modifications. How to build a good community? How to create a community?

① For maternal and infant industry communities, it is best to operate after 8 pm and avoid weekends

② Skin care product communities are similar to maternal and child communities, operating after 8pm and avoiding weekends.

③ Shoe and clothing community, if you are engaged in shoes and clothes, or even bags, and operate after 8 pm, you can choose to operate on weekends. If you have a physical store, you should focus on operating on weekends.

④ For health-related communities, if you are engaged in medical or health products, the hours from 10am to 12pm, 4pm to 6pm, and 8pm to 9:30pm are all good time periods for operation.

⑤Community catering in the catering category, actually needs to be subdivided here, there are work meals, snacks, party meals, and working meals. In fact, the tea and snacks service is operated between 10:30 am and 12:00 pm on weekdays, generally to meet the afternoon tea needs of white-collar users, so it is usually operated between 2:30 pm and 3:30 pm on weekdays. For party meals, we recommend that they be held after 8pm on weekdays or on weekends.