1. Traffic MonetizationMany people like to compare Kuaishou and Douyin, but with the rise of Douyin, there is a trend that Kuaishou will be left far behind. The impression that Kuaishou gives us is basically a gathering place for losers, and the purchasing power of this type of fans is also very low. Tik Tok is different. It is positioned as a short music video that showcases youth and fashion. This is the brilliance of Tik Tok. It positions itself in line with the values and preferences of young people, while also ensuring the quality of the platform’s videos to a certain extent. In comparison, Douyin users have a stronger desire to consume and have extremely strong purchasing power. The fans are of high quality and have purchasing demands. This is exactly the kind of traffic we need. Such traffic has extremely strong monetization capabilities in the later stage. Therefore, many e-commerce companies have begun to settle in Douyin, posting videos on it to attract traffic , and then monetizing their fans by selling their own products. Is it really possible to attract traffic and sell products by posting videos? You can take a look at the following screenshot: It is not difficult to see that this is a tea merchant. As you can see, this account has received 776,000 likes and has 135,000 followers. Obviously, she was one step ahead of many people and attracted a group of fans of her own on Tik Tok. She is a tea merchant, so she will post some short videos related to tea, and the traffic attracted in this way is her precise traffic. Everyone knows how valuable precision powder is. Of course, in order to maintain her account or fans, she also posts some short videos about her life from time to time. In this way, it will feel more real, and potential customers will have trust, which is conducive to subsequent conversions and transactions. No matter what product you choose, if you want to attract sufficiently precise fans, the tea merchant's approach is worth learning from. You can shoot and upload more short videos related to the product to attract targeted traffic. In order to get closer to potential customers, posting short videos related to your own life is also a good choice. Moreover, Douyin has already cooperated with merchants. Videos will be linked and directly made into merchant products, and the charging modes are exposure rate and click rate . Careful friends may find that when watching Douyin videos, a shopping cart icon will appear on some of them, and clicking it will jump to Taobao. In other words, it is now a booming period for attracting traffic and creating product accounts on Douyin. Second, operate like thisThe way to play Douyin is not only to attract traffic and make products, but also to create your own exclusive celebrity . The popularity and traffic of Douyin cannot be underestimated. If you build your own Douyin account, have enough fans, and have a certain influence, you can directly monetize by accepting advertisements on the platform. Below is a price chart of Douyin ads: Currently is the bonus period for Douyin to increase followers. If you seize the opportunity, it will not be difficult to create your own big V account. Once you have fans, you can earn a lot of money whether you promote your own products or take other people's advertisements. If you are an advertiser, you cannot miss this opportunity. Although this advertising price list looks expensive, a large number of fans and users are flocking to Douyin, and Douyin's advertising pricing has relatively no standard. If we wait until the development is stable in the later stage, the advertising price will soar in a matter of minutes. It's a good opportunity to take action now. 3. Video ProductionSome friends may find that shooting videos is troublesome, and they don’t have that many good props to use, so they can’t shoot good videos. In fact, it doesn’t matter. For now, Douyin can still rely on copying. You can directly copy other people’s videos and remove the watermark. You have to move it, right? Copy the link of the video you like to the watermark removal software for parsing, and then download it. I recommend you a parsing address: http://douyin.iiilab.com/ Fourth, improve accessThe recommendation mechanism of Tik Tok is a mystery, and many friends don’t understand how to become popular quickly, giving people the feeling that whether it is recommended or not is up to chance. However, there seem to be some patterns. Some people say that Tik Tok is like the birth of a new Weibo. However, compared to Weibo where the more famous you are, the more attention you can get, Douyin is more fair, and its algorithm recommendation gives every user's video the same opportunity. According to the official statement, after publishing a video, it will be given a certain amount of exposure . If users like it, they will like or comment on it, or even forward it, which proves that your video is of good quality and will give you more exposure. Then, the more exposure opportunities your video gets, the greater the possibility of it going viral. In other words, if your video has a high number of views and push volume in a short period of time, it will be easy to become popular. This also means that when videos are released in the early stages, some people can increase the number of views, likes, comments, etc. Then, the system will determine that this video is popular with users and will give it more exposure and recommendations. However, the practice of inflating the volume is not suitable for everyone. For example, if you are simply trying to attract traffic and sell fans, or your product has very low profit, this method is not suitable for you. 5. Tips for beginnersIf you are a newbie, you don’t need to worry about how many videos to post or how many fans to attract at the beginning, but you should maintain your account well. The nickname and avatar of Douyin are not important. The key is how to operate the account like a normal user. So, we can change our thinking. If we are ordinary users who just go there to watch videos, what would we do? We can watch other people's videos, and then randomly like or comment on them. The content of the comments can be anything you want, without any advertising, just comment on other people's videos. Of course, don’t like or comment too frequently. Appropriate amounts are best. Also, don't log in and out frequently, and don't change devices. If a Douyin account is blocked, it is the device that is blocked, not just the account. This means that if your account is blocked, you will not be able to use TikTok on your device, no matter if you want to register with a different account or uninstall and reinstall it. Therefore, it is important to maintain a good account. For many projects, it is useless to just think about them. Tik Tok’s traffic bonus period has arrived. If you just wait and see, the traffic will never reach your bucket. Douyin became really popular in January 2018. Some people say that as long as you have 100,000 Douyin fans, it is normal to earn over 10,000 yuan a month by selling facial masks on WeChat . What do you think of this statement? No matter what, I can basically tell you that now a few players in the self-media circle, grassroots entrepreneurship circle, WeChat business circle, and e-commerce circle have already started to operate Douyin in batches to increase their fans, sell tea, shoes, watches, facial masks, or use Douyin accounts to receive advertisements. This wave is very strong, you can feel it for yourself. This year, Douyin will definitely become very popular in terms of social traffic. In January, the Douyin APP ranked among the top three in terms of the increase in active users nationwide, and the increase in the number of users was also among the top three. This is the direction of traffic. Now in order to protect the Tik Tok traffic market, this 3-in-1 software is limited . I hope you are the lucky one. It’s up to you! Now, you are allowed to slowly shoot original funny videos, slowly increase your followers with creative means, and slowly add followers manually. Others will be far ahead of you. This article was compiled and published by @财神大咖 (Qinggua Media). Please indicate the author information and source when reprinting! Product promotion services: APP promotion services, advertising platform, Longyou Games |
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