How to create an app with tens of millions of users?

In the era of "users are king", owning an APP with millions or tens of millions of users is the highest goal in every CP's mind. In this era of flourishing APPs, how to acquire users is a science. In the era of "users are king", owning an APP with millions or tens of millions of users is the highest goal in every CP's mind. In this era of flourishing APPs, how to acquire users is a science. Today, please follow the footsteps of Bird Brother ASO Optimizer to create an APP with tens of millions of users that belongs to you. 1. The battleground for APP users There have always been several battlegrounds for iOS apps to acquire users: “Apple recommendations”, “rankings”, and “search results”. Needless to say, everyone knows how much potential Apple recommends. "Apple recommends" generally includes "Weekly Selections", "One Yuan Selections", "This Week's Free", and "Top Ten of the Year". These types can bring a huge number of users and high-quality active users to the APP. Among them, "Weekly Selections" can bring about 30,000 new users per day, "One Yuan Selections" can bring about 10,000 new users per day, and "This Week's Free" can bring about 20,000 new users per day. As for the "Top Ten of the Year", it goes without saying that at least 50,000 new users are added every day. Therefore, "Apple Recommendation" has always been the sacred area that CPs yearn for the most, but in fact, "Apple Recommendation" is something that can be encountered but not sought. Who makes the list each time has a lot to do with the number of downloads, retention , activity, good reviews, etc., but more importantly, it depends on the mood of the Apple editor. . . According to previous statistics, Apple editors have a great liking for health and fitness, and education products, and there are always some products of this type shortlisted every time. Apple editors are also very fond of new products and niche excellent products. Every time there will be some relatively obscure products shortlisted, and these product features all have certain unique design styles and niche aesthetics. So if you want to win the favor of Apple editors, please design your own unique style and distinctive user groups. Maybe one day Apple editors will take a fancy to your product at first sight and it will become a hit! "Ranking List" is a list of more than 30 types set by Apple to distinguish different types of apps. The overall list is divided into free list and paid list. The category list is usually also divided into these two types. Of course, the only exception is the game category list, which has more than 10 different types of small lists. These lists will bring more new users to the APP. If you want to get a higher ranking and thus gain more new users, you have to use ASO or machine brushing to increase the number of downloads so that your position on the list can be improved and more new users can be gained. If you want to do ASO or machine brushing, you have to say "search results". 2. The App Store’s largest traffic entry point: “Search Results” 1. "Search Results" "Search results" refers to the behavior of finding applications by searching for keywords through the search section of the App Store. As we all know, "search results" is currently the largest traffic entrance of the App Store and is also a direct optimization method to intervene in the "ranking list". So how to create an app that covers tens of millions of users is to first make the "search results" the best. The most important thing about "search results" is the number of keywords covered by the APP. If an APP covers tens of thousands of keywords, naturally there will be tens of thousands of new users in the "search results" every day. So how to create an APP that covers tens of thousands of keywords is a crucial link. 2. Keyword coverage Keyword coverage mainly involves two aspects: using the main title and subtitle; keyword design. It is a good choice to cover as many related words in the industry as possible in the main title and subtitle of the application. Taking the financial management APP as an example, you can add keywords such as finance and financial management in the main title or subtitle to get a better ranking for the keyword. These keywords happen to be the most common search method in user search behavior, so setting the main title and subtitle in this way will gain a higher number of daily new users. Another important part of keyword coverage is keyword design. The keyword can be designed with 100 characters in total, and important keywords can be highlighted by using commas. This way, after updating the keyword, the desired keywords can be covered more effectively. At the same time, some words or phrases that can be combined with other keywords to form new keywords can be separated without commas to facilitate the Apple system to automatically split and combine them to form more keywords. A more important part of keyword design is to cover other Apple regions outside of China. These regions have been tested and can effectively increase keyword coverage in China, so designing several sets of different keywords to cover various Apple regions is an essential step. Conclusion If you want to create an application with tens of millions of users, methods are very important. In the next issue, we will continue to bring you a detailed explanation of how to create "search results" in a refined manner. Stay tuned.

Mobile application product promotion service: APP promotion service Qinggua Media ASO source

This article was compiled and published by @吴桐( Qinggua Media ). Please indicate the author information and source when reprinting!

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