Zhihu operation and promotion: How to quickly occupy the best promotion position on Zhihu?

The traffic matrix is ​​accumulated, not achieved in one step, so don’t do a pit-filling layout. Registering on all platforms at once without even knowing what to post is stupid thinking, not matrix thinking. If you want to do well in new media, I strongly recommend starting with text.

Using audio and video media to achieve publicity and promotional effects is inseparable from your control of words. Such as the transcript of audio, short copy of video, conversion text for selling goods and services, etc. Words can solidify your understanding of human nature and cultivate your sense of the Internet. If you understand human nature and have a good sense of the Internet, starting an Internet business will be as easy as going to the toilet.

On the Zhihu platform, you can show off your skills in various types of copywriting (inventory-based copywriting, story-based copywriting, etc.).

Most people fail at their first step on Zhihu. There are too many questions related to their industry and they don’t know where to start answering. After answering 99+ questions, there is not a single accurate user.

Many readers sent me their personal Zhihu homepages and asked me to check them. The quality of their answers was obviously fine, but there were no results. The fight of a trapped beast is the most deadly.

In the following content, I will lead you out of the dilemma of Zhihu marketing. It is recommended to read it repeatedly.

How to determine the best promotion position on a platform?

1. Large exposure

2. Accurate flow

Baidu bidding advertising is a typical example.

According to the above criteria, there are three best promotion locations on Zhihu:

1. Issues with being included in Baidu and ranking high

The questions on the first two pages indexed by Baidu are all worth answering.

Because the information gap between customers coming through Baidu can be maximized, this is why snack training materials that cost 5 yuan a set on Taobao can be sold at a sky-high price of 200 yuan on a single page on Baidu.

This type of customer is accurate and easy to convert, commonly known as stupid people with a lot of money!

When I first started using Zhihu three years ago, I organized all the questions related to my industry in an Excel spreadsheet, put them into the Baidu search box one by one, and marked the questions included in the first two pages in red so that they would be answered first.

I believe many people do this now.

Here is a quick and efficient method:

Use the Baidu ranking word tool to find out how many questions on Zhihu are indexed by Baidu and export them into an Excel spreadsheet.

Use the search tool (shortcut key CTRL+F) in the table to search for your industry keywords.

As of the day the tweet was posted, a total of 50,000+ questions from Zhihu were included in the top 20 by Baidu. Next, let's verify whether the collected data results are accurate. We searched for formaldehyde detector on Baidu and found that the natural ranking was indeed No. 1.

When you search on mobile devices, it naturally ranks first.

It even ranks ahead of Baidu Encyclopedia. When we open this link, we will find that the first answer has 875 likes, while the second answer has only 16 likes.

The entire search process shows one thing: if I am a merchant of formaldehyde detectors, I can occupy this position that passively obtains 30 precise exposures every day within 20 minutes without spending a penny, and the effect is second only to Baidu bidding.

Let me help you sort it out.

There are 50,000 Zhihu questions that rank well on Baidu, covering all walks of life.

If you are making facial masks, you can find these problems in the table through keywords such as facial mask, skin care, whitening, moisturizing, and hydration.

To do refined marketing on Zhihu, the first step should be to answer these questions.

2. Zhihu SEO marketing

That is to say, through the Zhihu search box, the display results of the top 20 in each section will be optimized.

These promotional locations meet the criteria of large exposure and accurate traffic.

Also according to user search habits, optimize the comprehensive section first.

3. Take advantage of the hot topics and answer popular questions

The rules of Zhihu hot list are as shown below.

After we have optimized the search ranking results of Baidu and Zhihu, we can consider answering questions related to our own industry on the hot list.

These questions are currently the most hotly discussed topics on Zhihu and meet the criteria of high exposure.

Traffic is the result, not the beginning.

Why others become your traffic, not why I do whatever it takes to get traffic.

Those simple and crude ways of attracting traffic can sometimes indeed quickly see friend requests one by one, but this pleasure will fade away as it becomes difficult to close a deal.

There are two kinds of people in the world, happy pigs and miserable people.

I choose the latter.

Author: Tianshu

Source: The Road to Heaven