Momo advertising channel characteristics and delivery process!

Do you all know? Momo is also a short video platform. Momo's users are mainly young people born in the 1980s and 2000s. 70% of them have an income of more than 10,000 yuan, and female users account for a larger proportion. There are tens of thousands of celebrities on the Momo platform, and the videos on Momo have been exposed over 1 billion times. Currently, the average number of commercializable fans per person on Momo is around 600,000, and the penetration rate of short video active users is around 58%!

1. Momo Advertising Resources

Momo ads are mainly displayed in Nearby People/Nearby Dynamics. These two advertising resource positions can help advertisers do topic marketing and video topic marketing!

2. Momo Advertising Advantages

Advantages: Momo Video has a large base of original videos and a high penetration rate. In addition, Momo advertising content is native and can also help advertisers with precise targeting!

3. Momo Advertising Billing Model

Momo advertising billing models include CPC (click) and CPM (thousand impressions), and advertisers can choose by themselves!

4. Recommended high-quality industries

1.APP

2. Games

3. Finance

4. Medical beauty

The above are the characteristics of Momo channels. I hope that after reading this article, it will be helpful for everyone to place advertisements!

Momo Advertising currently has the following main types of advertising resources:

1. People nearby

The first advertisement of nearby people is in the "fourth place" of nearby people.

2. Nearby News

The first advertisement content in the nearby news is in the "third place" of the nearby news.

3. Follow the page

The official website’s advertising content will also be displayed on the follow page, mainly in the “fifth position” of the follow page.

Except for the first advertisement, the rest of the advertisements are displayed randomly. All the advertisements on Momo are information flow ads!

There are two main billing models for Momo advertising:

1. CPM

The first advertising billing model is CPM, which is very suitable for advertisers to promote brand activities. If advertisers want to promote a certain APP, they can also choose CPM as the billing model. Momo starts at 6 yuan per thousand exposures, which is still very cost-effective for building a brand effect!

2. CPC

The second billing model is CPC. What is CPC? How should we understand this billing model?

CPC is charged on a click basis. A click here refers to when a user clicks on the advertiser's ad link, which is counted as a click. A click on Momo ads starts at 0.5 yuan. If it is charged on a click basis, it will be very suitable for advertisers to complete specific goals such as collecting forms and order sales.

What is the process of Momo advertising?

1. Communicate with Qinggua Media Momo Advertising Business colleagues to determine the launch time and cooperation amount;

2. Open a Momo advertising account and recharge the advertising fee in the account;

3. Build an advertising plan, launch advertising ideas, and start advertising;

4. Summarize advertising data reports and optimize different advertising creatives!

The process of Momo advertising has been introduced here. Momo advertising will have a good market in the future, and more and more advertisers will start to join. Whether you want to place Momo ads or are just waiting and watching, please maintain firm confidence in Momo ads, and let us take a look at the bright future of Momo ads!

For Momo advertising , please contact Qinggua Media