Zhihu operation full set of detailed operation guide

The full text is about 5,000 words, and it takes at least 15 minutes to read it. It is recommended that you read in a quiet environment.

It should be noted that:

This is an article with a very tight framework and structure. Behind every knowledge point, there are many times of research, exploration, setbacks and failures.

Although "investigating things and exploring their principles" is a very painful process. But once you figure it out, you can grasp the laws that govern how things work.

Otherwise, if you don't know anything and just go ahead and operate Zhihu, you'll be busy from morning to night but won't see any results, which is meaningless.

Full text directory:

First, how did your answer circulate on Zhihu?

2. Several important operations for operating Zhihu

2.0 Understand Zhihu - master the operating rules of Zhihu.

2.1 Salt value - How to increase the salt value instantly?

2.2 Weight - How to quickly improve the weight in a certain field?

2.3 Anti-cheat mechanism - Under what circumstances will the anti-cheat mechanism be triggered?

2.4 Cold Start - How to quickly expand traffic in the early stage?

2.5 How to write high-quality content that ranks well and is easy to spread?

2.6 How to screen potential good questions?

Third, the most important

First, how did your answer circulate on Zhihu?

First, you post an answer. If the "system review" determines that there is no violation, the system will conduct a "small-scale test": it will first be pushed to 50 people who follow the question, and your answer will also be "pushed" to those who follow you.

- "System Review" is conducted by Zhihu's anti-cheating mechanism. It reviews whether your answer is plagiarized. The judging factors include whether it is directly copied and pasted, originality detection, illegal word detection, and marketing keyword detection.

- The “small-scale test” uses Zhihu’s grayscale test: if a new answer is pushed to 50 people within an hour, 30 people like it, and 10 people comment on it, then the answer will continue to be recommended to 1,000 people. If these 1,000 people still have the same ratio, then it will continue to be recommended to 10,000 people.

- At the same time, your answer will also be "pushed" to the people who follow you: This is Zhihu's message mechanism, you can receive updates from the people you follow

At this time:

1. Your content will appear in:

• Message notification page for the 50 people being tested:

• Follow Pages of people following you:

2. Your answer ranking:

If you have a high “weight” in this field, your answer is more likely to be ranked at the top and get more natural exposure.

If the total number of votes is small and there are more people who agree with you than those who oppose you, then your ranking will be higher. Of course, this is not absolute, and the ranking is also related to your weight in the field.

If someone with high "authority" in this field likes your post, your ranking will rise to the front faster.

-“Weight” The most important factors affecting weight are collections and likes. The more collections and likes you get in a certain field, the higher your weight in that field will be, and your likes will also be several.

But the weight is divided by field. For example, if you are in the Internet field, and you go to the skin care field to answer questions or give likes, then your weight in the skin care field is no different from that of a newbie. So be sure to answer questions in a certain niche!

3. Your communication:

Those who give you approval, likes, collections, attention, and recognition. His followers will also see his updates", and so on;

-Unlike other self-media platforms, Zhihu’s dissemination mechanism makes it easier for content to be spread.

4. Recommendations from the system:

Within "15min-2h", if the "like rate" of these 50 people triggers Zhihu's "recommendation mechanism", and the user's likes do not trigger Zhihu's "anti-cheating mechanism", your answer will enter the "next round of recommendation", and Zhihu will push your answer to "1,000 people who pay attention to this question":

- “Do not make any illegal operations within 15 minutes”: This is related to Zhihu’s anti-cheating mechanism. Zhihu will temporarily block the answers that have just been posted for 10 minutes. That is, within 10 minutes of posting the answer, if other people click on the link you shared and give you a like, the webpage may display a 404 error prompt.

– “Like rate”: It is not the number of approvals, but the ratio of approvals to the total number of votes. In other words, the number of approvals should be high and the number of disapprovals should be low. To achieve this effect, two things must be done:

First, you must attract people to click in, so your opening must be attractive and attract them to click in. Therefore, you must pay attention to accumulating attractive openings and some impactful words and paragraphs;

Second, your article must arouse readers' emotional identification. It doesn't mean that people will like the valuable information you write with great effort. The like rate is the most important factor affecting Zhihu's ranking, which means that the most important thing about Zhihu's tone is not pure valuable information, but valuable information centered on arousing emotional identification.

Therefore, you must accumulate your own writing material library at ordinary times, accumulating those words, sentences, and paragraphs that can enlighten people and implant them;

At this time:

4.1 Your content will appear in:

In addition to the interface where people who follow you get attention, the message notification interface for 1,000 people who follow this question will also appear:

4.2 Your answer ranking:

If there are more people who agree with you and fewer people who disagree with you at the beginning, your answer is more likely to be ranked at the front and get more natural exposure.

– As your total number of votes increases, the impact of approval on your ranking will become smaller and smaller. If your number of disapproval increases at this time, your ranking will drop rapidly. If you have a high weight in this area, the impact on you will be smaller at this time.

4.3 Dissemination of Your Content:

As more people like, follow, and collect your content, their followers will also see your content.

4.4 System recommendations for you:

The likes rate of these people triggers Zhihu's recommendation mechanism, and then your answer will be recommended by Zhihu throughout the site.

At this time:

4.4.1 Your content will appear in:

• Recommended homepages for users of the same type:

• Home page of topics related to the question:

-At this point, your content has moved from the private domain to the public domain and will receive a lot of exposure.

4.4.2 Ranking of your answer:

At this time, your ranking will be very stable, and the natural exposure brought by the high ranking will also be great.

4.4.3 System recommendations for you

At this time, the recommendation will slowly end, but if this question is on the "hot list" at this time, then this answer will enter the hot list section along with this question and be displayed to all users who view the hot list. Get great exposure.

—The hot list is undoubtedly a huge traffic entrance, which distributes the content on the site according to the popularity of the questions. These questions on the list generally have millions or even tens of millions of views. So learn to screen questions that have potential. How to filter will be discussed later

2. Several important operations for operating Zhihu

2.0 Understand Zhihu - master the operating rules of Zhihu.

Before you start operating Zhihu, please follow the "Zhihu Little Butler" first. This is very important. Before you use any platform, you must first understand other people's rules. Zhihu's rules are generally released by the Zhihu Little Butler. A change in the rules means a change in the output content and the way the game is played.

2.1 Salt value - How to increase the salt value instantly?

A high score means that the user is professional, friendly and trustworthy. As long as you follow the official instructions, the salt value will increase quickly.

2.2 Weight - How to quickly improve the weight in a certain field?

Currently, the official calculation formula for weights has not been released, but after testing, it was found that the factors that affect the weights may include:

• collect

• like

• Become a good respondent

• Become a paid member

• Increase salt levels

• Real-name authentication

so:

• The article must be “dry” to encourage collection and liking. Accumulate guiding words and sentences and build your own material library. Improve your saltiness (mentioned in the previous point), open a paid membership, and undergo real-name authentication.

• It should be noted that the weights are divided into different fields, and the answer fields must be subdivided. How to use the energy in the same field?

Just search for keywords in your field. Each topic has sub-topics and parent topics. As long as we find one of the big topics, we can dig out all our potential customers.

2.3 Anti-cheat mechanism - Under what circumstances will the anti-cheat mechanism be triggered?

• If you copy and paste the answer from somewhere else and then click on the answer directly, you will find that your account is blocked by the anti-cheating mechanism after a while.

• Failed originality test, illegal words, marketing keyword test

• Posting answers intensively in a short period of time, for example, if you answer 3 questions in a row within 10 minutes, you will also be blocked by the anti-cheating mechanism.

• Within 10 minutes of posting your answer, if someone clicks on the link you shared and gives you a thumbs up, a 404 error message may appear on the webpage. Because Zhihu will temporarily block newly posted answers for 10 minutes.

• Liking a post without browsing the post, or liking the post too quickly, can easily be detected by Zhihu’s cheating mechanism and will be judged as fake likes. • Frequent mutual likes can easily be detected by Zhihu's cheating mechanism

• The same group of people frequently like

• With external links. If reported by someone or detected by the system, the answer will be deleted and the account will be banned for a few days at the very least, or the account will be directly blocked at the worst.

• If multiple accounts are logged in with the same IP, and one account is compromised, the others will also be compromised. I have tried 2-3 and found no effect.

2.4 Cold Start - How to quickly expand traffic in the early stage?

If you don’t persist in studying “cold start”, your users will soon leave. .

Operation Notes:

• Do not make any illegal operations within 15 minutes after the answer is published.

• Within 15 minutes to 2 hours, find some Vs in the same field to gather together for warmth;

• Do not cold start the system 2 hours after the answer is posted, or it will not start.

• Don’t send cards directly, share them as links

• Pay attention to the reading and stay time when liking, browse the answer page normally for 60 seconds before liking • Avoid the same group of people liking too frequently,

If the like group has less than 100 people, it is recommended to only post one answer link to this group within 2 days;

If the number of likes in the group exceeds 200, it is recommended to send links to no more than 2 answers to this group within 1 day. • Don’t like the same account frequently

• Don’t write an answer with a brand new account and immediately ask for likes

2.5 How to write high-quality content that ranks well and is easy to spread?

What is high-quality content? Is pure hard content high-quality? Self-media people need to redefine the term "high-quality content":

The beginning should be attractive; the ending should lead to likes, collections, likes, and follows; the middle should contain useful information, be scientific, serious, and can arouse readers' emotional identification, and be easy to spread. This is the "high-quality content" that conforms to the tone of Zhihu.

Maybe you say that you can’t even write, let alone write so many high-quality things.

Excluding a small number of people who are gifted in writing, most people, like me, are able to write better because they have mastered certain methods and rules.

We are not born with good writing skills, so everyone should forget all the excuses such as lack of talent and inability to write. These problems themselves do not exist.

The less things in your brain, the less material you have to express yourself, which results in weak expressive ability and slow reaction.

So usually you should:

• Accumulate attractive beginnings and impactful phrases and sentences,

• Accumulate words and sentences that are enlightening and implantable;

• Accumulate guiding words, paragraphs and sentences.

Where to find article materials?

• WeChat chat history, join more circles in your field, you will know how useful it is when writing articles;

• Collect comments under various relevant content;

• Related articles in the official account;

• Collect relevant books, look through the catalog to find what you need, and if you can’t read the content, use wps to read it aloud, which is very efficient.

• Convert audio and video related to Bilibili, Xigua Video, and Himalaya into text;

• Collect relevant paid knowledge courses, take quick notes, and convert them into your own content. How to collect them? I have talked about it before, so I will not repeat it here.

• In short, it is integration, imitation, and optimization.

Most people have a natural prejudice against imitation, always thinking that it is copying others and goes against innovation. Imitation is the best teacher. Different positions have different opinions. There is no right or wrong, only rules and interests.

2.6 How to screen potential good questions?

In terms of content:

There are two basic points for creating popular content:

The first is to focus on popular areas: Zhihu has a large audience for hot topics, brain-opening questions, experience-related questions, summaries, and life-related questions. Choosing these areas to create content is more likely to go viral, more likely to produce results, and achieve twice the result with half the effort.

The second is to "copy" a hit: For ordinary people, it is almost impossible to create a hit content from 0 to 1, but we can choose to apply and enrich other people's hit content according to our understanding and make it our own hit. This method has been proven to be effective on various platforms.

In terms of scale:

• Small questions with around 50-700 followers, less than 100 answers, and high pageviews. Because there are few followers and the popularity is just rising, the growth rate is very fast. Answers of this size are easy to be listed

• Big questions that have not been on the hot list in recent months. These questions have a large audience and are contagious. According to Zhihu, all content on the site that has not been on the list within 30 days has the opportunity to be on the hot list, so these questions also have great potential.

• Hot issues are very popular. Should we give priority to them? Hot issues are not equal to high popularity issues. You can click on any of the 30 questions ranked on the hot list and see that some of the questions on the hot list have less than 200 likes for their top-rated answers, which proves that some of the questions on the hot list are not as popular as those that are not on the hot list but have very high popularity.

Tips:

• Follow the big V in the same field to answer questions, because he himself has a high weight in the field, his answer will make this question popular and it is easy to be on the list.

• The answers in the first 5 rows are within 24 hours and do not have many likes. If you answer this question at this time, it will be easy to rank high. As the popularity of other questions gradually increases, your answer will be more and more exposed. We can understand it this way: finding this type of question is equivalent to occupying a position with high exposure in advance, and then waiting for this question to appreciate in value, that's it.

The above is a complete set of detailed operation guide for Zhihu. You should write down the knowledge points, which is very important for us to operate Zhihu. As long as you operate according to this idea and standard, you can avoid doing a lot of useless work.

Three, the most important:

It is not an easy task to do well on Zhihu. Your passion may fade away as the articles you send out and the questions you actively answer fall into oblivion.

Don't set very high goals for yourself at the beginning. On the contrary, you should start with small things and then slowly build up your confidence.

Don't think about taking shortcuts, wake up from the stimulation of huge profits in the past, make some real products, respect the platform rules, and conform to the platform's ecological model. Follow the platform and think more about what the platform needs and what it doesn't want.

No matter how you operate, the core is still to provide value. In this era, people who can produce good content are still the most confident people.

Author: Qian Jiang

Source: Lu Songsong's blog