How to choose Weibo advertising? I bet you know too little...

As we all know, when advertisers want to place advertisements on Weibo, celebrities and Weibo e-commerce experts have become their first choice. After all, under the appeal of these KOL bloggers, users' preference and purchasing power for products can indeed be improved to a certain extent.

Although many advertisers want to try placing advertisements on Weibo, they are afraid that the advertisements they place will be like a needle dropped into the sea, failing to create any waves. So the question is: What types of products are more popular among Weibo users? How do you judge whether the blogger you choose is suitable?

The advertising Weibo rankings of Xigua Data Weibo version can help you! Let Xiaowei give you a detailed introduction below!

What are the popular products on Weibo?

The advertising Weibo rankings of Xigua Data Weibo version are sorted and displayed according to the popularity of the promoted products on Weibo. Clicking on the Weibo content will jump to the Weibo post, and clicking on the related product will jump to the product purchase page, so that you can always understand the latest Weibo product trends.

The list supports switching between three time dimensions: daily, weekly, and monthly. You can also select the product type to further filter the list.

Image from: Xigua Data Weibo version

The advertising Weibo rankings allow you to see at a glance the different types of popular products on Weibo. Although popularity does not necessarily mean hot sales, it does represent the degree of exposure of the product on Weibo. Popular products continue to spread on Weibo, prompting more users to join in, and ultimately maximizing returns.

Advertisers can "match" their products according to their popularity and choose products and bloggers of the same type as their own to place their ads.

How to determine if a blogger is suitable?

Although blogger "candidates" can be found through the advertising Weibo rankings, it is still necessary to conduct multi-dimensional analysis of these candidate bloggers, such as the number of fans, blog post interactions, and fan attributes, to ensure maximum effectiveness of the campaign.

Click on the details on the right to jump to the corresponding blogger details page for further analysis.

On the blogger details page, data statistics can intuitively show the average number of interactions of the blogger’s blog posts in the past 7 days and 30 days, as well as interaction data charts and other information , which helps advertisers understand the blogger’s overall Weibo situation.

Image from: Xigua Data Weibo version

Historical Weibo posts can show the content of each blogger’s Weibo post and specific interaction data. Historical advertising Weibo posts can help you understand the product advertisements the blogger has accepted. At the same time, the data can be used to preliminarily determine whether fans are “buying” the products.

Image from: Xigua Data Weibo version

Some advertisers often wonder: the bloggers they advertise to have many fans and the products are popular, but the advertising effect is not very good. Why is this? The fan attributes of the blogger become crucial.

The following are two historical advertising Weibo posts from a certain blogger. It is obvious from the data that: the same blogger, just promoting different types of products, but the interaction data of the two are very different .

Although bloggers have a certain ability to sell products and appeal, with the impact of selling products on various social platforms, fans have gradually formed their own judgments on different products. Once fans do not "buy" the products, it will inevitably affect the further dissemination of the advertisement and the effect of selling products.

Therefore, when advertisers choose bloggers to promote products, the number of fans and historical blog post interaction data are important, but the attributes of the blogger’s fans are also crucial.

The fan portrait function allows advertisers to fully understand the attributes of the blogger's fans. This function can diagnose the blogger's fans, among which the number of loyal fans and the number of active fans are key reference indicators when selecting a blogger.

Image from: Xigua Data Weibo version

It can help advertisers understand the real fan situation of the blogger, user stickiness and other information , so that advertisers can know in advance how much "water" the blogger's fans are before placing the ad. After all, some bloggers have many fans, but very few real active fans, so the effect of the ad placement is naturally not good.

At the same time, the fan portrait function also displays the male-female distribution ratio, allowing advertisers to understand the gender distribution of the blogger's fans, which is more conducive to targeted product selection.

Image from: Xigua Data Weibo version

The fan size distribution allows advertisers to understand the quality of the blogger's fans, and the regional distribution allows advertisers to find precise regional fan groups when choosing certain special products.

The above is an introduction to the advertising Weibo rankings.

Author: Xigua Xiaowei

Source: Watermelon Jun