Many, many years ago, the first section I took over on Mop was called Real Me Show, and I soon found a way out - being a real beauty. As for why not create false data? Because I think real users are the most valuable resources. Fake ones will always be fake and cannot be hidden from anyone with a discerning eye. In the first month I took over, the data for this page tripled. Maybe many people have discovered that my official account is actually writing my story. Next, I will take you into my memories and into the real world of those beauties. Of course, I will tell you some effective ways to maintain beautiful users, and I will also reveal some information. Whether you want to listen to stories or learn something, it won’t be a waste of your time. Some basic characteristics of community beautiesBelieve it or not, this is the truth. In fact, Internet beauties have appeared very early. A group of them appeared in 2001-2003, such as ayawawa, dudulook, etc. Many of them became popular as soon as they appeared in the community. In fact, many people in that era had already set precedents by relying on sexiness to gain popularity, but I won’t mention them specifically. The two most famous people in 2005 and 2006 should be Tianxian MM and Sister Furong. Sister Furong’s successful weight loss is a story for another time. It is said that in 2006, the Tianxian MM team earned more than 3 million in a year, which was absolutely an astronomical figure at the time. Many of the Internet beauties of that time seem to be from ancient times in the eyes of those born in the 1990s and 1995s today, and few of them would recognize them. There are some real people I have met, and I remember the first real person I met was Er Yue Yatou. After 2008, many models began to build their own fame through online channels. Many of those who are still active have already entered the film and television industry, such as Zhang Xinyu. Among the beauties I knew back then, not many are still active today. Many of them have married other men. No matter how glamorous one is, one has to return to reality, and the same is true for beautiful women. Beautiful users in the virtual world generally have the following characteristics:1. Everyone has money. I've seen the super rich ones, the real rich girl types. I have rarely seen anyone poor. 2. In the eyes of beautiful women, they always think they are the most beautiful. At least in them, they all unconsciously reveal a kind of self-confidence, which is very natural. 3. Both are interested in gossip. One is celebrity gossip, and the other is gossip within the circle. 4. Always a shopaholic. This needs no further explanation. Women are always short of a piece of clothing, let alone a beautiful woman? They estimated that they were short of 10 items. 5. Beautiful women often have a weak side and a story. Some are quite poignant. 6. There are very few people who have good writing skills. 7. Fewer and fewer people dare to post photos of themselves without makeup. Before 2008, the beauties we saw were all very real. After 2008, with the emergence of various PS and beautification tools, we no longer have the same impulse when looking at photos. 8. I think it might be better to maintain the sense of mystery online rather than meeting in person. On the one hand, beautiful women will not easily see you, and they will definitely not see you if you are a loser; on the other hand, as an official, you should try not to meet real people, which is a professional ethics; furthermore, if you meet some of them, you may be disappointed. 9. No matter how weird their behavior is or how aggressive their style is online, they all seem quite normal in the real world. Many people are actually not what we imagine them to be. 10. Anyone who can become famous through the Internet and maintain a great and lasting fame has a high IQ. 02 Some basic skills to maintain beautiful users. It is easier to deal with them in the virtual world than in the real world. In fact, the reason is very simple. In the virtual world, their needs are easily met. If you think about it carefully, their purposes for joining the community are nothing more than these: to be noticed/to be famous (to be recommended, to be on the headlines), to make friends, to kill time when they are bored, to desire to be understood, to share stories, etc. Beautiful women's demand for prizes is not as eager as you might imagine, because in the real world they are already the most favored and will not even look down on small prizes, unless the prize you give is really very important. I brought a lot of models to Mop back then. Many of the beauties that appeared on Mop after 2008, especially the models, were actually real people. I carefully selected them one by one and brought them to the community. Tips for maintaining beautiful usersThe following are just some of the methods I used, for reference only. If you imitate them mechanically, the consequences will be at your own risk. 1. Don’t be stingy with compliments Any beautiful woman likes to hear others praise her beauty. Even if she is not your type, don't be stingy with your compliments. Learning to praise is a kind of knowledge. 2. Actively provide them with sugar-coated bullets Beautiful women are scarce resources and valuable users wherever they go, and they need to be treated differently. The so-called sugar-coated bullet is actually to understand their real needs and then prescribe the right medicine. Of course, this takes time. It is extremely difficult to get a beautiful woman to open her heart to you. 3. Irregular maintenance All beautiful women are a bit arrogant. There are a lot of people around them every day, so naturally they won’t take the initiative to look for you every day. We cannot neglect these high-quality users. If we often ignore them, they will gradually be lost. Therefore, irregular maintenance measures must be taken. 4. Enhance their retention rate through various operational means Since they are beauties, if they come here on their own initiative, there must be an obvious purpose. If they are loyal enough to your community, such users are already top-notch if they exist. Therefore, if we do not use various operational means to enhance their stickiness to the community, the community’s appeal to them will become weaker and weaker. For example, if it is a UGC event, especially a distinctive and eye-catching brand event, you can actively invite them to participate. The larger the event, the more attractive it will be to them. 5. Pay attention to details, because details can influence them For example, regular inquiries about their well-being and birthday wishes are all expressions of our concern for them. Even in daily chats with them, they will unconsciously reveal some information, such as being heartbroken, and you have to express necessary comfort. etc. 6. Focus on caring for and cultivating key users They are all beauties, but you need to find among them the ones that best fit the community's image, cultural characteristics, and who have good quality and cultivation. To put it bluntly, you need to transform these users into the community's image ambassadors. The ones with the greatest potential are the ones you need to focus on. It’s really hard to operate beautiful usersWhat does it mean to attract users? Just adding their QQ or WeChat does not mean you are successful. This is just the first step. Success can be achieved by getting them to participate in the most valuable user behaviors in the community. At that time, I invited 10 beauties to post, and the success rate was only 4 at most. In fact, it was already very high. Most people couldn't even handle one or two. It requires enough patience and application of methods. 1. I remember that when I was attracting users, I often encountered some very difficult users. I remember meeting many beautiful female users who were very new to the Internet. Some of them even visited no more than five websites on a daily basis. At this time, you need to learn to give up actively. Time is precious, and not all users are worth spending a lot of time on. An excellent operator must have a strong sense of time. 2. A high-quality beauty post is extremely rare. Many beauties come to the community to post, and 90% of the titles are poorly chosen. You can often see titles with less than 10 words, such as "First time", "I'm here to post", etc. Sometimes there is only one photo, and there is not even any text content. I used to feel it was a pity to come across this kind of posts. When I pulled in the beauties, I could only teach them step by step how to make posts, and often help them change the titles, content, and upload pictures. You can imagine that as a grown man, I had to imitate the tone of a girl, force myself to change the title and content, and I had to act very happy. I think few people can understand this feeling. 3. It is normal to chat until two or three in the morning, because you have no way of predicting when they will show up, it could happen at any time of 24 hours. 4. You must understand psychology and be able to care for and comfort people. There was a very famous flight attendant on Mop.com who broke up with her boyfriend and cried for the whole night. So I comforted her for the whole night. As a result, the next day, they reconciled! 5. If you have more and more resources, it will certainly be very exciting to organize activities. A UGC activity can immediately increase the data on the page, but issues such as rankings and rules will become very complicated because too many people are involved. A core task of operations is to formulate community rules, which is a difficult point. At that time, many models were selected by me from many websites. I thought they were the best and the most beautiful. There were so many times that it was impossible to choose the first place for the event because they all looked good. 6. In fact, there is an industry that can be said to have taken user operations to the extreme - beautiful anchors. That is the model of YY and 9158. Their operation of beauties is outrageous: It goes without saying that you need to know the host's address, phone number, QQ, and WeChat. You even have to know whether she has a boyfriend, what kind of animals she likes, what her hobbies are, her birthday, etc. You even have to know the name of her dog and when she has her period. The work must be done with this much detail. If the anchor is not online, you cannot ask directly, you have to use roundabout ways to get them online. If you find that the anchor’s phone is out of credit, you have to top up their phone bill first, and then call them to inquire about the situation… It can be said that it is almost meticulous. So this industry is very profitable, and people don’t come here for free. |
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