Operational plan for the Double Eleven marketing activities of educational institutions

Merchants can carry out independent decoration through store management, customize store theme style, and create a festive atmosphere for Double Eleven shopping.

In addition, yoga and fitness institutions can also start "Winter Weight Loss Live Broadcast Open Classes" to attract users to pay attention to the live broadcast. While teaching live, they can inform fans of the Double Eleven event information so that users can understand the event and participate in it in a timely manner.

In order to further expand the preheating effect and attract more traffic attention, institution teachers can use the one-click broadcast function in the live open class to simultaneously broadcast the live broadcast to ten short video platforms such as Video Number, Huya, Douyu, Yizhibo, Kuaishou, and Bilibili, so as to expand the live broadcast exposure and attract customer traffic to the maximum extent.

You can also combine lucky wheel draws and live streaming sales during the live broadcast to liven up the atmosphere of the live broadcast room and attract more targeted users to pay attention to the live broadcast.

After receiving the coupons in the knowledge store, users will generally spend some time in the store to see if there are any products they need that can be used for the coupons. This can effectively retain users and achieve user conversions during the event period.

For example, teachers at yoga fitness institutions can sell the online course "Correct Your Posture in 15 Days to Become a Temperamental Goddess" with an original price of 399 yuan at a limited time and quantity price of 99 yuan during the event period. By creating an event atmosphere such as price differences and limited time and quantity, users can be encouraged to speed up their purchases.

In addition to limited-time flash sales for course products, educational institutions can also conduct limited-time flash sales for physical products in the mall, such as books, e-books, test preparation materials, and VIP membership cards, by using words such as "limited time" and "limited quantity" to shorten decision-making time and quickly convert and realize cash.

For example:

Educational and training institutions can plan a super-value "VIP member limited-time discount" event, and set up a limited-time discount for super members during the Double Eleven Shopping Festival. The original price of a one-year VIP annual membership is 699 yuan, but it will only cost 111 yuan during the event! And on the day of Double Eleven, there will be additional family card experiences and super discounts to attract users to buy.

Educational and training institutions can set up multiple two-person group purchase products. For all course products participating in the activity, after the group leader initiates the group purchase activity, he only needs to invite one more person to successfully form a group. After a successful group purchase, the relevant courses can be purchased at a low price.

For example, merchants can set up a knowledge package course with an original price of 298 yuan for two people. If a member successfully joins the group, he or she can purchase the course at a low price of 99 yuan, which can stimulate students' enthusiasm for purchasing.

Moreover, group buying activities allow students to actively forward and invite friends to participate in group buying, making course promotion easier. Institutional teachers can also set up tiered group buying according to their own business needs to quickly attract new customers and realize monetization.

During the Double Eleven period, group buying activities are suitable for educational and training institutions in the fields of beauty and cosmetics, styling and image management, yoga and fitness, women's psychology, food, etiquette, etc., helping institutions to achieve efficient conversion and monetization.

During the 11.11 Learning Carnival, institutions can set up discount activities and receive coupons for free. During the warm-up phase, you can receive coupons through splash screen ads, live broadcasts, and other scenarios. On the day of Double Eleven, all courses in the knowledge store will be discounted by 20 yuan for purchases over 100 yuan, 50 yuan for purchases over 200 yuan, and 100 yuan for purchases over 600 yuan...

In addition to directly sending coupons, educational institutions can also combine the coupon function to set up [post-purchase rebate] promotional activities. During the event, different levels of consumption can be obtained by obtaining coupons of different levels. Coupons can be set as discount coupons, no-threshold coupons, full-reduction coupons, etc.

For example:

Post-purchase rebate activities can better guide users to make secondary purchases, effectively increase user repurchase rates, and allow users to establish a sense of trust with the brand, thereby developing into high-quality private domain users.

When setting the prizes for the lucky draw, educational institutions should pay attention to selecting products that users are interested in, such as column boutique courses, points cards, coupons, etc. Institutional teachers can conduct a questionnaire survey within the user community, so that more users will participate in the lucky draw activities.

In addition, during the event, you can also set up a referral gift activity to earn more points and get the opportunity to redeem points and participate in lucky draws by sharing course products, store pages, membership benefits, live open classes, etc. with friends.