No idea for event planning? Look here!

The creativity of an event is often an important factor that affects its effectiveness. It is also a headache for many event planners . After all, inspiration does not come easily. There is a saying that goes, "Literature is the best way to understand life." Great writers must have the ability to understand human nature and keenly perceive the emotions of the times, and Nobel Prize winners in Literature are those who stand at the pinnacle of literature. A great writer must be an outstanding planner. This article attempts to provide a good source of inspiration for creative planners by analyzing the artistic conception of previous Nobel Prize-winning literature works.

1. Multi-angle narration + memory fragments - stimulate suspense

Typical representatives : "As I Lay Dying", "Dark Shop Street"

In Faulkner's "As I Lay Dying", it tells the "painful journey" of Bundren, a farmer in the Southern United States, who, in order to keep his promise to his wife, led his family to transport his wife's body back to his hometown for burial. The novel is composed entirely of fifty-nine inner monologues by the Bundren family, their neighbors, and related personnel, telling the story from multiple perspectives . It is another masterpiece of the author's use of multi-perspective narrative methods and stream of consciousness .

"Dark Store Street" is composed of three fragments: the first is the fragmented "symbols" , which are the clues for the protagonist to find his own identity; the second is the fragmented "beach people", which are the various types of people who are also lost in the process of the protagonist's search for his own identity; the third is the fragmented "history" , which is the silhouette of Paris during the German occupation period outlined in the process of the protagonist's search for his identity. The name and address of the protagonist in this novel have become symbols. Guy Roland is the name that Hutte, who took me in, gave me after I had forgotten everything about my past.

Creative extraction :

• It can be applied to online screen swiping, with the help of KOLs with different identities in different fields, in the middle of the event, revolving around the theme of the event, and narrating their own thoughts on participating in the event or personal stories to arouse suspense.
• During the event, the official platform of the event organizer can use the "Looking for People"/ "Looking for Things"/ "Looking for Things" mode to promote the event, showing only part of the details of the event to create a story ; then use QR code promotion with storylines, pictures and copywriting , and leverage the power of KOL to detonate the event.

Key points: Although the details of the entire event will be released separately, they should be unified into one theme in the end to give people a sense of sudden enlightenment , and the rhythm of each node should be well grasped.

2. Absurdity, exaggeration and the magnification of human nature

Typical examples : Waiting for Godot, As I Lay Dying, The Outsider: The Plague

From the overall conception of "Waiting for Godot", it does not have a complete storyline, nor does it have traditional drama models such as beginning, development, climax, and ending. The main character "Godot" in the play never appears. The five characters on stage behave ridiculously, have vague memories and ambiguous language. The play ends the same way as it begins; it begins with waiting for Godot and ends with waiting for Godot again.

In "As I Lay Dying", the people who pursue interests actually set out for a noble reason, which creates a contrast. In the novel, human nature is particularly magnified and personalities are distinct.

"The Outsider: Plague" creates a shocking "absurd man" - the protagonist Mersault who is indifferent to everything. He is indifferent to everything happening around him, including his mother's death and even his own death sentence. This absurd theme is actually the author's cry for the absurd living conditions of mankind after World War II.

Creative extraction: The entire activity can attract people's attention in an absurd and exaggerated form . For example, the seemingly absurd content is intended to highlight the theme of grandeur, redness, expertise, and justice. At the same time, in the content of expression, pay attention to magnifying human nature or how a small thing can lead to unexpected consequences.

3. Create a unique atmosphere

Typical examples: "Breathing Pendulum", "Love in the Time of Cholera"

"The Breathing Pendulum" depicts an extremely lonely world without love, hope, and faith through the portrayal of the unemployed group, and is a witness to the history of that time.

"Love in the Time of Cholera" tells a love epic spanning more than half a century, exhausting all possibilities of love: loyal, secret, rude, shy, platonic, dissolute, fleeting, life-and-death... Although social loneliness is a psychological experience of human beings, this experience is by no means constant. The message that Marquez conveys through the social loneliness of the characters in the novel is: It is not despair about society, pessimism about life, or seeing life as a process towards death, but rather it reflects a strong love for life.

Creative extraction: select a certain group in the current society, gain in-depth insights into their psychology through interviews and other means, select typical representative scenes to exaggerate, magnify them to the extreme , and see the big picture from the small.

IV. Lyricism and Poetry in Daily Life

Typical representatives: "Excavation", "Calling the Snowman",

"Digging": Family tradition has influenced the author Heaney. Although he no longer uses the tools used by his fathers to dig in the mud, he uses his pen to dig in the fertile soil of the spiritual world, digging for the true past and reality of Ireland, a land soaked in blood, tears and sweat. The whole work contains Irish lyricism.

The author of "Calling the Snowman" starts from the most easily overlooked aspects of daily life, writing about the most common things, but he is able to write with unique insights.

Creative extraction: Event planners need to have the ability to perceive life keenly, discover the small and ordinary details around them, which can be warm or disappointing , savor them carefully, and dig out the poetry and emotions in daily life that others are not good at discovering.

5. Break through the inertia of thinking

Typical representative: "The answer is blowing in the wind"

The 2016 Nobel Prize in Literature was announced, and American folk singer Bob Dylan won the award. The reason given by the Nobel Prize committee for the award was that "Bob Dylan has created new poetic sentiments within the great American folk tradition." This is also the first time in history that the Nobel Prize has been awarded to a musician. Who says the Nobel Prize in Literature cannot be awarded to a musician? Are you surprised? Shocked?

Creativity extraction: learn to play by unconventional means and give people unexpected and surprising results . Who says literature awards can’t be given to singers? Who says painting awards can’t be given to blind people? Develop your imagination and create something different !

Summary: Creativity is everywhere. It is a good choice to learn to find inspiration from different industries and fields.

Note: For a brief introduction to the Nobel Prize in Literature, please refer to Baidu Encyclopedia )

Source :