A guide to placing game ads on Toutiao today!

On Toutiao , there are 50 million people who play games every day, 8 million people who are interested in games, and 2 million people who are core gamers. This provides fertile soil for the production and consumption of game content and the mining of user value.

Toutiao manages users in a refined manner through 6 user attributes, more than 10 user behaviors , and 2.2 million interest tags, clearly portraying user portraits and understanding users better than the users themselves. Today, Toutiao has become the preferred advertising platform for game promotion .

1. Analysis of Toutiao’s attributes

Why is Toutiao called the “king of game delivery”? This requires starting with an analysis of the user attributes of Toutiao.

1. Crowd attributes : From the perspective of male and female, 64% of users are male and 36% are female. Generally speaking, there are more male game users, and their recycling is generally better than that of females.

2. Age distribution : Over 80% of readers are between 18 and 30 years old. Young people have become the main force of Toutiao readers. At the same time, this age group is also the main user group of games and has a certain ability to pay.

3. Geographical distribution : first-tier cities headed by Guangdong, as well as second- and third-tier cities across the country.

4. Port distribution : Android accounts for 74%, Apple iOS accounts for 26%. Android terminals account for the vast majority of the ratio.

2. Toutiao game launch case study

What types of games are you investing in now? What are their costs?

There are currently four types of advertising formats, including small pictures, large pictures, picture groups and videos. Among them, for the gaming industry, video ads are the most popular.

1. Xianxia games

This type of game is very special, with many homogeneous products. There are also many games running on Toutiao. The cost of Android port is lower than that of IOS port, which is about 40-60 yuan.

2. Strategy games

The assessment of strategy games is more stringent because of LTV considerations, so in the short term the most important thing is to meet the cost requirements, which is approximately 50-70 yuan.

3. Legendary games

It is an enduring category in the buying volume world. All major manufacturers have been involved in Legend to some extent. Toutiao is also one of Legend’s important buying volume channels , and the cost is generally around 80 yuan.

4. Palace fighting games

The game category that became popular in the second half of this year mainly revolves around palace intrigue and has attracted a large number of users. As the category is relatively new, the cost remains at 30-50 yuan.

5. Battle Royale games

The most popular thing at the end of the year is the chicken-eating mobile game . Major game manufacturers have launched similar products one after another, starting a new round of market competition. The cost of this type of product on Toutiao is generally around 25 yuan.

3. AdBright - Toutiao Resource Targeting

1. In addition to meeting the necessary targeting requirements for game delivery, we also add price targeting for Android phones to help improve game recycling.

2. Release data packets for games of the same type for precise targeting.

3. In addition, a data model is established for a single product, which is matched with people with similar labels in the platform data, and a separate data package for the game is developed to reduce costs and improve recycling capabilities.

IV. Conclusion

Coupled with the massive number of game content readers, the high-quality content output of numerous PGCs , KOLs and game anchors on the platform interacts rapidly with users on Toutiao, making Toutiao the preferred media channel for the gaming industry.

For Toutiao advertising , please contact Qinggua Media official

The author of this article @乐成 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games