Online influencers selling products will soon be eliminated, and street stalls are the new traffic entrance for short videos!

Why do we say that the online celebrity purchasing model is coming to an end? There are many reasons. Today, let’s talk about the linkage between social media and live streaming. If the anchor has experience in micro-business, he will often be very successful in selling goods. Zhang Ting, who has been engaged in micro-business for many years and switched to live streaming, has also verified this point. Some people say that influencers selling products online will soon be eliminated, and street stalls are the new traffic entrance for short videos !

Like Zhang Ting and Dong Mingzhu, many of their products were pre-sold in social networks before the live broadcast. The live broadcast simply concentrated the transaction volume to form an astonishing number, just to create a head effect and obtain more brand resources and supply chain bargaining conditions.

The new live streaming sales model must have a stable social network sales channel, which is the basis for every show to generate over 100 million yuan in sales.

The advent of a new era of live streaming sales is essentially a new set of traffic-based combination strategies!

What you can’t miss is the street stall economy!

In fact, street stalls are a better content carrier for short video live broadcasts, because they are a novel genre that caters to policies, and the content revolves around selling goods, which is in line with the logic of live broadcasting with goods. So what should we do?

1. Create topics

Drive a better car, put on better makeup, wear better clothes! What is the reality? Quite the opposite! Create a contrast, attract attention, and create topics and points of criticism.

2. Backflow fission

Offer discounts and let passers-by scan the QR code to become fans.

3. Livestreaming sales

While setting up the stall, he was also shooting videos and doing live broadcasts, presenting a positive, sunny and energetic entrepreneurial image.

4. Build a community

Use the benefits to create a group for those who have passed by and bought!

After such a magical operation, after setting up the stall for a month, I have fans and a community. With such a large traffic entrance, why not make use of it quickly!
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