Google bidding advertising account opening, Google account opening fee, Google advertising display

Google promotion is divided into Google bidding promotion (Google adwords advertising) and Google SEO promotion. Google bidding promotion is to open an account and recharge through a Google agent, place advertisements on the Google platform, obtain the company's services through paid clicks, and display them in front of potential customers. Acquire customers through paid methods.

What are the ways to open a Google bidding advertising account ?

Method 1: Open a personal account on the Google Ads official website;

Method 2: Open a business account through Google Partners.

Which method should I choose to open an account? The first method requires sellers to enter the Google advertising backend to register online. The entire process is basically completed by themselves. Sellers who have a certain understanding of Google promotion and advertising account operations can try it. But this approach has some drawbacks:

The account you open is a personal account. Compared with a corporate account, if there is a problem with the account, it will not receive priority treatment from Google customer service;

Even if you contact Google customer service, the responses are usually quite official. Account problems that cannot be resolved in a timely manner may easily lead to account closure.

Based on this situation, most sellers will choose the second method - opening an account through Google Partners, which includes what we often call opening an account with an agent. Finding an agent to open an account can greatly simplify the account opening and recharge process, and can also help handle account issues in a more timely manner. The advantages are as follows:

The account opening process is simple, and you can easily open an account even if you don’t know how to operate a Google account;

The account opening review mechanism is perfect and the account opening efficiency is high;

Open an account as a business account, and you will be more likely to get priority treatment from Google customer service when your account encounters problems;

The agents are experienced and can provide technical support. Especially first-level agents, who are directly connected to Google, can help sellers solve account problems in a timely manner;

Agents can directly recharge or renew their accounts to avoid affecting advertising effectiveness due to insufficient account balance.

How much does it cost to open a Google promotion account

1. Charging standards for promotion through agents: Agents generally have their own official guidance prices, and the fee composition is: click fee + account opening fee + service fee. Common Google official guidance price/initial investment: 16,600 yuan = 1,000 yuan one-time account opening fee + 12,000 yuan click fee + 3,600 yuan (30% of 12,000) service fee.

It should be noted that different agents have their own charging standards, and the recharge amount and service fee ratio may vary.

2. The price of opening an account by yourself: If you open an account by yourself, you can save the account opening fee and service fee. After opening the account, you can top up as much as you want, starting from 100 yuan. Of course, 100 yuan is not enough to fill the gap. For the first time, you can recharge 2,000, 3,000 or 5,000 yuan for trial promotion. If the effect is good, continue to increase investment.

3. The cost of opening a semi-custodial account: open an account yourself or find someone else to open the account, and then find a Google advertising expert to maintain the account. In this way, in the early stage, you only need to pay the recharge fee (you can recharge as much as you want) and the technical service fee agreed upon by both parties, such as 1,000 per quarter, or 500 per month.

Google Ads Display

Display advertising concept and its principles

Google Display Network (GDN) With the help of Google Display Network, users can be reached through precisely targeted display ads whether they are browsing independent websites, recommending YouTube videos to friends, checking their Gmail accounts, or using mobile devices and applications.

(Image source: Google)

Unlike passively displayed search ads, users who search for keywords when shopping generally have clearer demands for products in their minds, and they conduct keyword searches to satisfy their search intent.

GDN actively displays products to people who have a clear interest in them, so it can attract more new users into the purchase conversion funnel. Or you can rely on the huge traffic to specifically increase the popularity of the independent site, or you can remarket to old users to improve conversion results.

Display advertising core

1. Picture material

Display ads are displayed in the form of image carousels to attract the attention of potential users, thereby attracting new users. Therefore, high-quality image materials are very important for display advertising. So what conditions must high-quality display ad creatives meet?

• The first is clarity . High-definition pictures can clearly display the product and provide users with a good viewing experience.
• The second is the picture content . The picture content should be able to display the product and its usage scenarios, so that users can clearly know what the product is and what its purpose is.
• Finally, there should be multiple image sizes for different display positions, such as: 300*250, 160*600, 300*600, etc.

2. Positioning method

Since Google Display Ads covers more than 90% of advertising users worldwide with the help of the Google Display Network, it is particularly important to screen product targeting groups and accurately reach the target consumer group . There are two types of targeting methods for Google display ads: audience targeting and content targeting. So how can we use the appropriate targeting method to accurately target the crowd?

1) Audience Targeting

Audience targeting includes demographic targeting and audience group targeting .

Demographic targeting includes age, gender, parental status, and household income. Advertisements can be targeted at product positioning, drawing specific user portraits to target the audience for ad display.

Audience targeting includes affinity audiences, life event audiences, in-market (in-market) audiences, similar audiences, remarketing audiences, and custom audiences.

(Image source: Google)

Affinity audiences show ads to people based on their overall lifestyle, interests, habits, etc. For example, the beauty industry can target beauty lovers and those who frequently visit beauty salons.

The Life Events audience is users who are facing major life events such as graduating from college, moving, or getting married.

Sites that have clear usage nodes and scenarios for their products can be selected based on this audience segmentation. For example: For the wedding planning industry, it is possible to accurately target the group of people who are about to get married.

In-market (purchase-in-market) audiences are users who are in-market and are researching products and actively considering purchasing the product or service being offered.

When advertising to this group of people, appropriate discounts can be given to attract users to make the final decision. However, the audience with specific interests is relatively accurate, and the CPC will also be higher.

Similar audiences are new users who have similar interests to your business's standalone website visitors or existing users. If the user interest of the independent website is photography, the system will target people with similar interests.

For example, Google may group people who like sports into similar audiences. Therefore, the population of this group is relatively broad, and it is necessary to pay attention to the number of audiences and combine other positioning methods to accurately locate the user group.

The remarketing audience is for users who have visited the independent website before, including users who have not added products to the cart, users who have added products to the cart, and users who have not checked out. You need to set up audience targets in the account audience manager to collect audiences.

Since this group has a high interest in or willingness to purchase on the site, ads can be delivered to this group a second time to attract back targeted users.

Custom audiences can be defined by entering keywords, URLs, and app names. For the beauty industry, custom audiences can add beauty-related search terms, interests, or purchase intentions.

Merchants can select groups of people suitable for product positioning for targeted display advertising, and place display ads based on the identity, interests and habits of the segmented audience groups and match them with product positioning. If the independent website has been running for a while, you can also create new audience segments in the Audience Manager to segment the audience for users who have already arrived at the site, thereby attracting new users through precise traffic.

2) Content positioning

Content targeting includes keyword, topic, and placement targeting , and is the process of deciding where your display ads appear.

• Keyword targeting mainly recommends words related to the merchant’s products or services in order to locate independent sites with relevant words.
• Topic targeting is the process of targeting ads to independent website pages, apps, and videos related to a specific topic.
• Placement targeting places your ads on individual websites, videos, or apps where you want your ads to appear.

– Merchants can use a single targeting method to target the audience, such as targeting only the group of people or only the content. This positioning method is simple and practical.

– Merchants can also perform combined targeting, that is, choose two of the five basic targeting methods for simultaneous targeting, for example: audience targeting + topic targeting, or audience feature targeting + keyword targeting. Combined positioning makes the correlation between traffic and products stronger, but it is also necessary to consider whether the size of the population covered after positioning is appropriate.

How to create a display ad

The main steps to create display ads are: create a new campaign - set budget and bid - determine targeting method - create ads - review .

Display ads are divided into responsive display ads and image ads.

1. Responsive display ads

Adaptive display ads are based on machine learning models and use historical data to analyze the best creative combinations for ads to maximize advertising effectiveness. You may provide up to 5 headlines, descriptions and logos, and up to 15 marketing images.

Google uses machine learning algorithms to combine these assets into various formats for display on standalone sites and apps, while continuously optimizing for performance. Google's combined ads automatically adjust their size, appearance, and format, and assemble themselves to fit almost any available ad space, maximizing your ad reach.

2. Image Ads

Can create and upload ads. Merchants can upload ads using images of different sizes or in HTML5 format. Display ads can upload images in GIF, JPG and PNG formats, and there are certain requirements for the size and dimensions of the images. The size of the image cannot exceed 150KB. The image sizes are as follows (recommended sizes: 300*250, 160*600, 300*600):

(Image source: Google)

The above is the entire process of creating Google display ads. If you are encountering a traffic bottleneck, try it now!

To place Google ads, please contact Qinggua Media official