What are some free online marketing promotion methods?

1. Soft article promotion

Soft article promotion can be said to be one of the indispensable tools in online promotion . It is now a very popular practice to conduct soft-text marketing on a platform with relatively large traffic. Its advantages are that it is easy to operate and submissions are free on many websites, but it requires high quality of soft articles. If the "soft" advertising characteristics are obvious, the article may be rejected.

It is still relatively easy to submit soft articles to self-media platforms such as Yidian Zixun and Sohu, so you might as well give it a try. At the same time, there are many portal websites in the industry. Large-traffic or authoritative websites also accept submissions. Once they can make the headlines, the promotion effect is still very good.

Disadvantages: The quality of soft articles has a direct impact on the promotion effect. It takes more time to write an article.

2. Forum (BBS)

Forums (such as Mop and Tianya) are one of the main forms of online communities and are also a good promotion channel. Generally speaking, forums have a large user base, a wide audience, and strong interactivity. They can artificially create influence by posting relevant soft articles and messages on the forums to make information public. This method is to release information everywhere, just like fishing in the vast ocean. Whether you can catch anything or not, you won't know until you cast the net.

Disadvantages: There are a large number of forum participants, there are many community sections, and it is difficult to determine the target audience. In addition, the quality requirements for soft articles are relatively high, and they require teamwork to hype them up.

3. Question and answer website

Question-and-answer websites (Zhihu, Baidu Q&A) are highly interactive and can spread information quickly. As one of the important ways of online promotion, it must be mentioned that the promotion of question-and-answer websites is one of the means of word-of-mouth promotion. By utilizing question-and-answer websites and combining them with SEO techniques, we can raise questions that users are concerned about and answer them, and embed relevant information. It generally has the characteristics of high weight, fast inclusion, and good ranking, and is indeed a better way of promotion.

Disadvantages: It has account level requirements and is relatively troublesome. If you don’t have enough time to maintain a large size, you can try buying it on Taobao.

4. Website navigation

Website navigation (Phuket 114, website navigation website building platform), major companies have always wanted to use website navigation, which is called the traffic entrance, as the preferred promotion method. However, due to the limited space of the comprehensive website navigation page and the complex content covered, it is difficult to get a place and it is impossible to find the user group accurately. Therefore, vertical segmented website navigation has come into everyone's vision and become a new trend in promotion. Vertically segmented positioning and self-service website building platforms are becoming the best way to provide free marketing.

Disadvantages: Internet users are not clear about the positioning of the URL navigation they have established, and they imitate and copy the traditional comprehensive URL navigation, resulting in inaccurate user groups and possibly poor promotion effects.

5.IM promotion

Through IM (QQ, UC, MSN, Aliwangwang, etc.) group messaging, although there are viruses and harassment on MNS and QQ, it still cannot resist the trend of people using IM in the 2.0 era. Similarly, IM has naturally become one of the many ways of online promotion. Companies can join targeted groups based on the characteristics of their relevant products, publish relevant messages, or create their own groups, which is more user-targeted.

Disadvantages: IM is mostly a circle of friends who know each other or have similar interests. There is a degree that needs to be struck, otherwise it will easily offend people.

6. SNS social network

SNS (Renren, Kaixin) has also gradually entered the ranks of online promotion. Due to its large user base, high timeliness, wide audience, low dissemination threshold, and online interaction, it is used by many people as a way of promotion.

Disadvantages: Due to the shift in netizens’ focus, it is difficult to create topics and influence.

7. Hot events

The promotion of hot events integrates various resources such as society, enterprises, and users to create news that attracts a large number of media and users. With the help of news, it attracts public attention, creates a sensational advertising effect and attracts attention, and achieves the purpose of promotion and dissemination. Generally speaking, there are two modes for promoting hot events: 1. Leveraging momentum; 2. Creating momentum.

Disadvantages: The uncontrollability of the media and the degree of users’ understanding of the news.

8. Blog/Weibo

Weibo is also known as microblog (cultivating fans, attracting fans, forwarding, and posting by big Vs). Weibo marketing has become a necessary tool for event marketing due to its low threshold, fast dissemination speed, geometric dissemination, and online interaction. Blogs are a great place for promotion. You can write advertising articles, post information, interact, and add external links. This is definitely one of the essential tools for online promotion.

Disadvantages: However, as far as Weibo is concerned, its information is updated very quickly, which makes it difficult to create topics and influence (a large number of fans are required, and zombie fans do not count). On a blog, if you are not a senior blogger, your words will carry little weight and it is difficult to make an impact.

9. WeChat

Micro-marketing ≠ WeChat official account. WeChat official accounts are divided into two types: subscription accounts and service accounts. You can choose according to the needs of the company. But no matter what kind of account it is, the current WeChat version has higher requirements for content. In addition, you can combine WeChat groups, Moments, promotion pages and other methods to carry out.

Disadvantages: Content creation is relatively difficult. If you want to truly operate WeChat well, you also need to combine WeChat groups and personal Moments to carry out marketing promotions.

10. Encyclopedia

In fact, encyclopedias (Baidu Encyclopedia, Wikipedia, 360 Encyclopedia) are also a way of online promotion. Encyclopedias have an unshakable brand effect in the hearts of netizens because of their authority and high popularity.

Disadvantages: With the continuous improvement of the encyclopedia system, the review of encyclopedia content submission is very strict, with a low pass rate. In addition, netizens can change the encyclopedia content at will, which has a certain impact on Internet information security and stability.

To do a good job in online promotion, it is necessary to comprehensively analyze the company's own industry characteristics, and then tailor a promotional method that suits the company. It is necessary to develop a variety of promotional methods to spread the company's information based on the company's needs and development direction. I believe that through the parallel use of various promotion methods, the marketing effect will be better.

Author: Tencent Youlianghui

Source: Tencent U-Link