TikTok advertising creates marketing hits and account operations!

It is very simple to place ads on TikTok, just find a professional advertising agency. However, how to create popular content through TikTok ads is a very serious question, and there is no correct answer!

Next, I will tell you about it!

1. Create a marketing hit

1. Advertising and marketing require finding a professional agency!

When placing TikTok ads, you need to find an advertising agency that is capable and has service experience. The advertising optimizers (operations/customer service) in the advertising agency need to continue to learn and continuously improve their professional abilities. When choosing an advertising agency, we can ask whether the other party’s advertising optimizer has taken professional TikTok advertising operation training courses, etc. Letting experienced advertising optimizers build advertising accounts and place advertisements can also upgrade the marketing promotion effects of advertisers!

2. Enhance advertising value

There is nothing wrong with advertising and spreading the word. However, when we choose to place TikTok ads, we need to demonstrate the value of our advertising and marketing. When users see the ads, they also need to see the value before they are willing to pay for us!

The value of advertising to users is what problem it helps them solve. What services can be provided to users, etc.

3. Audience scope of marketing activities

When brand advertisers promote marketing campaigns through TikTok ads, the marketing campaigns should be targeted at the general public and all users can participate. The marketing activities on TikTok ads need to be open to the public, so that spontaneous dissemination can be formed among users. The spontaneous dissemination of users can make the marketing activities a hot spot and allow more users at different levels to participate.

4. Internal marketing activities will also attract users’ attention

If our marketing activities for users do not receive much attention from them, we can also promote the company's internal marketing activities through LinkedIn and TikTok, so that the company can reappear in users' daily lives and work environments.

5. TikTok advertising must have a complete advertising system

In order to make TikTok advertising effective, we need to ensure that the ads have exposure, clicks, interactions, and conversions. In order to provide users with a good advertising purchasing system, we can use the product purchase pages of e-commerce platforms and eBay as promotional links.

6. Promotions

In order to ensure that users can be attracted by our advertisements, our advertising content needs to have some promotional activities to attract users' attention! When doing marketing activities and promotions, everyone must remember one thing: free things are the most expensive! And we can also follow this principle in designing when placing advertisements!

2. Account Operation

What is the most important thing about TikTok advertising?

I think it is probably about TikTok advertising account operation and how to select products. In today’s article, the editor will also talk about these two parts with you!

To do a good job of TikTok advertising and to make TikTok advertising effective, you must have a good account operation idea!

To operate a good TikTok advertising account, we need to do four things:

1. Landing page. The content of the landing page should be simple. Don’t beat around the bush with customers. Just tell users directly what product you want to promote. What is the functional purpose of the product? Why do you have to buy the product now?

2. Order management. When we place Luban advertisements on Toutiao, we need to manage the promoted products, update order status, manage SMS, etc.

3. Evaluation management. When users are judging whether a product is worth buying, they will choose to check other people's reviews. When managing, we try our best to provide users with real and effective reviews. Positive reviews can also increase advertising conversion rates.

4. Data analysis. In order to achieve better advertising effects, we need to optimize the ads through historical advertising data, and we also need to adjust the advertising strategy. By adjusting the account, we can appropriately reduce advertising costs!

3. Advertising Selection

To run TikTok advertising, you not only need to maintain your account, but also need to choose good promotional products!

1. Product selection

When choosing products to promote on TikTok ads, we make our choices based on the user’s potential needs, potential pain points, and price advantages;

2. Creative testing

When running TikTok ads, you need to test the ad creatives. We use the tests to find the best ad creatives and run them!

3. Optimize operations

Many advertisers will have questions about account operations. When we do optimization operations, we can mainly start with advertising copy optimization, landing page optimization and account optimization!

Related reading:

1. Introduction to TikTok advertising promotion

2.TikTok advertising promotion account opening price

3. TikTok advertising promotion advertising advantages

4. TikTok advertising promotion account opening process

5. TikTok advertising promotion display style