Forum community traffic diversion skills: How to get nearly 100,000 seed users in 8 hours at zero cost

Among the many promotional techniques, what I will mainly share today is the forum community traffic generation method, because our product uses this method and the posts have been clicked more than 600,000 times. I am quite satisfied with the spread and effect achieved without spending a penny. Here I would like to share with you the actual operation process.

Cleverly leveraging traffic from other platforms is a good way for startups to increase exposure and acquire users. Among the many promotional techniques, what I will mainly share today is the forum community traffic generation method, because our product uses this method and the posts have been clicked more than 600,000 times. In just 8 hours, we acquired nearly 100,000 seed users and finally achieved more than 1,000 order conversions within 48 hours. I am quite satisfied with the spread and effect achieved without spending a penny. Here I would like to share with you the actual operation process.

Actual operation process

Before I share, let me first tell you about our product. Influenced by the fraud in the men's health market, we developed an app, which is a reliable online men's health consultation platform without the Putian system. Users can ask andrologists from regular tertiary hospitals at any time through our WeChat official account or APP to resolve privacy issues, with the aim of promoting the standardization of the andrology market.

Step 1: Identify target users for your product

For the product, we first clarified the characteristics of the target users, which are mainly young men aged 25-39, accounting for about 70%. Secondly, due to China's social environment and the lack of sex education, most men's problems are actually caused by psychological confusion, and only about 15% are organic problems. The reasons for these problems include staying up late, staying at home, irregular diet, high work pressure, etc., so we have identified the two labels of "college students" and "white-collar workers" as target users.

Step 2: Determine marketing positions based on user tags

Determine marketing positions based on user tags: Sports, games , novels, military and other forums are the main gathering places for users. We started with sports. We analyzed the activity of various sports forums through Baidu Index, and then actually observed the posting and reply data. Finally, we determined the Pedestrian Street section of Hupu because of its large traffic and high-quality users.

Step 3: Determine the content of the soft article post

First of all, we made it clear that the purpose of this promotion is to achieve consultation conversion , that is, to place an order. Therefore, methods such as seeking attention, self-deprecation, complaints, and spoofs are not so appropriate. We set the tone to be positive energy + fun, and published a post titled "The weird and funny problems I encountered as a male doctor over the years". The doctor provided us with content support and interacted with users online. We also embedded our APP downloads in the post. The positive energy is reflected in the fact that the doctor carefully answers users' messages and questions one by one, and the fun is reflected in the bizarre cases that the doctor has encountered, which are then embellished with interesting details.

Forum screenshots

Just one hour after the post was sent out, it became popular and recommended on the Hupu homepage. Users responded strongly, leaving a continuous stream of messages. Their tones were sincere, and their eyes were full of anticipation for a reply, and one could see through the screen. At the same time, the doctors also answered their questions online one by one. This not only helps them get noticed, but more importantly ensures that the post never sinks and maintains a high exposure rate.

In addition, we repeatedly emphasized the names of the products that needed to be implanted in the comments, and also posted screenshots of the products to prompt everyone to ask questions, and finally pointed to our APP, so within 8 hours after the post was sent, our download users had exceeded 100,000 . According to the final 22-hour data, the post had over 600,000 clicks, was recommended over 1,400 times , and received several thousand private messages and comments. In this way, we let everyone know that there is a reliable channel for men's consultations, and the doctor's endorsement further increased trust. Therefore, this marketing performed well in terms of conversion rate , and at the same time, it also achieved our demand for orders, and ultimately converted over 1,000 consultations.

Screenshot of backstage consultation and ordering

Users will not be disgusted by this kind of silent and subtle promotion method, but will instead support us. Some even commented that we were Hupu’s annual MVP, and some users rewarded the doctor with Hupu coins... Unfortunately, later on, because we recommended downloading Jiao Nan in private messages, the administrator considered this as marketing, so the post was deleted and banned. Otherwise, we would have continued to bring in traffic.

Summary of forum community drainage skills

Having said so much, what should we pay attention to when using this community forum traffic diversion technique?

Let me summarize it with you:

1. Create product search channels first

Before promoting a product, you must first prepare public channels such as Baidu Encyclopedia , official Weibo, official website, public accounts, etc. It would be best to have some promotional materials and content. According to our survey, 75% of users’ first reaction after learning the product name is to search for information. What if you don’t even have an encyclopedia? No Weibo either? Users’ trust will be greatly reduced, and the conversion rate will naturally be low.

2. Create a good user portrait

Clarify the characteristics of your target users, as this is directly related to the title of your copy and the main battlefield of your marketing.

3. Purchase a Premium Account

After choosing a forum community, buy some high-level accounts on Taobao to post. Secondly, you also need to be familiar with the common terms of the forum (such as JRS in Hupu and 14 in Li Yi Bar) so that you can use them in your posts. This will show your seniority and will not easily arouse suspicion or have your posts deleted.

4. Select the posting format

Generally, there are two ways to make soft posts. The first is to embed the product directly in the main post. The second is to only talk about the essentials in the main post, and use a pseudonym to perform a double act in the first few comments to embed the product. The disadvantage of the first one is that the content must be very soft, otherwise it will be easily discovered by smart netizens and deleted; the disadvantage of the second one is that the forum mechanism is different. Some comments are not sorted by time, but by the number of likes. This cannot completely guarantee that the implanted comments are in a more obvious position, but the chance of the post being deleted is very small.

5. Plan the content of soft articles

I’ve heard a saying before that content that can trigger reading and sharing can be summarized into three types: useful to me, the same as me, and worse off than me .

In other words:

• First, it is valuable and helpful to me. The value here can be that I learn something useful or that the content is interesting and makes me laugh.
• Second, it can resonate with me and touch my heart;
• Third, it arouses my compassion and sympathy and reflects my sense of superiority.

This time I chose the perspective of "useful to me", which can be in many forms, such as knowledge sharing, underdog counterattack, experience summary, resource organization and summary, industry disclosure and identification, etc. Secondly, the entire copywriting thinking logic must be clear and able to solve the user's pain points and needs . We chose to share knowledge and summarize experience, sorting out common men's health problems in a funny and humorous way. The logic is that by sharing knowledge and showing my professionalism, the users who follow our posts will be more accurate. Secondly, the content of the experience summary is deliberately not comprehensive, so some people will leave messages to the doctor hoping to get more accurate help. However, due to time constraints, not everyone can reply. And because of the need to take photos and protect user privacy, you need to download the APP to find a doctor. This is a natural thing and there is nothing wrong with it.

6. Title: The title can completely determine life or death

95% of people read in a jumpy manner, with a reading time of no more than 3 seconds. If the first 10 words of the title do not capture the user's interest, it means failure. "The weird and funny problems I encountered as an andrologist over the years" First of all, "andrology" determines the target population and identifies those who have needs. Secondly, “weird and funny” caters to users’ curiosity, and the final problem summary can solve users’ needs and hit their pain points. Later we thought that if we changed the title to "I am the only female doctor in the urology department, ask me if you have any men's questions", it might be more effective, because from the perspective of human nature, men would be more willing to leave messages to "tease" a female doctor.

7. In an era where people only talk about pros and cons, not right or wrong

Regarding the length of the content, it is recommended that 90% of the content be for value output and 10% for product implantation. Because when the value your content brings to him is far greater than the harm caused by advertising, it actually doesn’t matter.

8. Posting time

It is best to choose 8 o'clock in the evening for better results, and the post will not be easily sunken after it is sent out.

The above are some of the techniques I have summarized. If they can be verified in one forum, then this routine can be copied in batches to other forum communities and used in the same way to attract traffic. In this way, you can acquire seed users at the lowest cost and further improve your products based on operational data.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

This article was compiled and published by @张洋 (Qinggua Media). Please indicate the author information and source when reprinting! Site Map