Inventory of the latest Weibo advertising resources in 2018!

This shift has promoted the development of mobile marketing . In the past nine years, Weibo has always been the must-have platform for social media marketing. It has natural advantages in user characteristics. High-quality knowledgeable people are the mainstream of Weibo users. With the support of an ecosystem with millions of advertisers, Weibo products have always been at the forefront of information flow dissemination, and the diversified display of products has provided vitality for its programmatic trading platform.

Today, let’s take stock of Weibo advertising resources.

🔹Blue V and sensitive content blog posts do not display banner ads on the main text page;

Product Mechanism :

🔹Advertising style: Banner style, pure image style, supports static or dynamic images, click to jump to external link or Appstore download;

🔹Material specifications: support JPG and PNG formats, size 640*160, size not exceeding 70kb;

🔹Orientation function: supports all orientation functions of DMP, three-layer stereo orientation;

Suitable industries:

According to market data, the new ad space is suitable for many industries. In the App category, it is suitable for advertisers of travel apps , game apps , and entertainment apps ; in the O2O industry, it is suitable for advertisers of catering , photography , education , and beauty ; in the e-commerce industry, it is suitable for advertisers of clothing, luggage , and brand e-commerce .

Product Effect:

The launch of banner ads on the main text pages has reduced the overall cost per click by 44.5% and increased the click rate by 21.9% . In North China alone, the proportion of overall consumption has decreased by 55.6% , the interaction rate has increased by 16.7% , and the cost per click has decreased by 48.1% .

In addition to the new banner ads on the main text pages, AdBright advertising Weibo resource locations mainly include: homepage information flow and popular information flow .

2) You can add links in your blog posts;

2. Graphic Card

2) Image and text jump links support external links;

3. Video Card

2) When placing ads for app downloads, the ad post will automatically have the effect of downloading while watching;

4. Application home 4/6/9 grid

2) You can add labels/buttons and choose your own text ;

Weibo has four core information flow advantages, with special attention to information, native relationship content, top popular traffic , and real-time hot spot focus, which facilitates the display and dissemination of its native content. From crowd density to interaction frequency, from social relationships to interest orientation, from life status to interactive behavior, everything can be intelligently recommended and triggered.

2) After launching the customized crowd package, the cost dropped to around 80 yuan/CPA , which greatly exceeded the customer's expectations. The customer resumed advertising and renewed the subscription in large quantities;

3) The user package has accumulated a total consumption of 170,000+ , bringing in 1,800+ activations;

2) Ad format: Use video cards to display exciting videos, cool fighting scenes, and 9-picture ordinary blog posts. Click the link in the blog post to download;

3) Cumulative consumption is 4 million+ , the promotion period is half a year, and the CPA is about 75 yuan ;

3. A beauty shopping platform:

2) Advertisement format : ordinary blog posts in Weibo information flow, click the link to jump to the H5 page ;

3) The cumulative exposure is about 50 million , the promotion period is 4 months, and the click rate is about 0.8% ;

4. A network service application:

2) Ad format: multiple pictures are displayed in a nine-square grid . Clicking on a label will redirect you to the download page.

3) Cumulative consumption of 3 million+ , about 20 yuan/CPA , and click cost of about 0.4 ;

5. A large PRG game:

2) Ad format: regular blog post + 9 GIF images;

3) Conversion rate is around 60% , CPA is less than 15 yuan ;

The above is an inventory of Weibo’s advertising resources. For those readers who are interested in account hosting.