Meituan Operations: 6 strategies for [Meituan Takeaway Membership]!

Today I want to share a project with you, which is selling [Meituan Takeaway Membership] . Of course, this article is not just for sharing, there are other analyses.

Scan the QR code to purchase

Only then can you open the distribution rights

Next, I will talk to you from these four aspects.

1. Make money: Start by making 1 dollar

2. Why can Meituan takeaway card be used?

3. Selling Meituan takeaway cards, 6 marketing ideas

4. Three insights from Meituan takeaway card

1. Start by earning one dollar

Many people want to find a side job to make some money and are always looking for so-called reliable projects.

But some people have always been in an awkward situation of "looking down on small money and unable to make big money".

There are several reasons why small money is not worth looking at:

One is that they want to make big money quickly and they totally look down on business worth a few cents or dollars.

The second reason is that they feel embarrassed and worry that if they share this matter, they will be looked down upon by their friends.

The third is to take no action, or to delay taking action, even if you see others making money.

I’m here to tell all my friends who really want to make money through a side job that many of the businesses done by those Taobao agents and WeChat business tycoons who earn hundreds of thousands of dollars a month were accumulated with just a few cents.

In addition, I hope you all know that if you want to make money, you should first set smaller goals.

When you set a reasonable goal, you will have less inner pressure, more resources to mobilize, and a greater chance of success.

Only when you earn your first dollar, ten dollars, or a hundred dollars can you continuously stimulate your passion and desire to make money.

This is also a process of constantly verifying your personal ideas and abilities about making money.

2. Why is it possible to make a Meituan takeaway membership card?

1. Wide audience and rigid demand

It is now a very common thing to order takeout on Meituan. From fifth- and sixth-tier counties to super first-tier cities, almost everyone needs it.

Therefore, for promoters, the wider the audience, the lower the cost of market education.

More importantly, ordering takeout is an extremely frequent behavior for three meals a day, seven days a week.

2. High frequency and cheap

This Meituan takeaway membership card comes with a total of 6 5-yuan no-threshold coupons, with an original price of 15 yuan and a discounted price of 9.9 yuan.

For people who often need to order takeout, this price is actually very affordable.

3. Split and make money

The most important thing about this project is that everyone who buys a membership card will automatically have the distribution function activated.

In addition, the platform has designed three levels of promoters in the system: partner, senior partner and co-founder.

Promoters of different identities receive different commissions for selling a Meituan takeaway membership card.

For example, a partner can earn 1.2 yuan by selling a membership card, a senior partner can earn 1.4 yuan, and a co-founder can earn 1.6 yuan per card.

This is only the commission for the direct first-level sales, and it also supports second- and third-generation sales commissions.

Therefore, this project has certain fission properties. As long as someone promotes it, you can make money without doing anything.

So if you sell a membership card for 9.9 yuan, you can only make a little over one yuan. Can you really make money?

First, let’s take a look at the situation of the village chief’s small account in a week. The promotion channel was only sent a few times in the circle of friends and WeChat groups.

I earned a total of 191 yuan, and currently I have an additional income of 7 or 8 yuan per day. I expect to earn 1,000 yuan a month.

For ordinary people like you and me, isn’t earning an extra 500 or 1,000 yuan a month enough? Isn't it worth having some fun?

When the village chief shared this project, he was not telling everyone that everyone could earn several thousand or even hundreds of thousands of yuan.

The core is to tell everyone that if you want to make some money as a part-time job, practice with this first, even if you can only make a few dollars.

You must remember that the first time you make money in your spare time is a very important stage!

So, today the village chief would like to share with you some of his small ideas and suggestions.

Once again, those who are interested and have execution ability can do it, and those who are not interested can just take it as inspiration for thinking.

3. Meituan Takeaway Card, 6 Marketing Ideas

1. Takeaway Station

Since it is a membership card for selling takeout, think about who is closest to the target customers?

a. Takeaway Station Manager

There is a Meituan takeaway site in every district. If you have connections, you can cooperate with the site owner.

He can arrange for every delivery guy at the station to attach a small card when delivering food, and every rider can also become the station manager's subordinate.

b. Takeaway boy

I recommended this project to a delivery guy before, and asked him to print some small cards and include them with the delivery.

He told me that the effect was good, with at least 20% conversion and natural fission.

c. Takeaway merchants

If you have resources with takeout merchants, you can also cooperate with them in some activities.

For dine-in businesses, you can also put the QR code on the table yourself.

There will definitely be people here who say that this is impossible, because Meituan’s food delivery system is strictly controlled and does not allow people to leave anything there randomly.

But I want to say that everything requires a method.

For example, many Meituan takeaway merchants will still put a praise coupon outside.

If you set limits for yourself at the beginning when doing anything, it will be difficult to do it.

2. Express delivery station

a. Webmaster

In many communities, there are many individually run express delivery stations, and dozens or even hundreds of people go to pick up express deliveries every day.

This is precise traffic, just like our Taobao promotion in the past, we specifically target these webmasters and the income is considerable.

The simplest way is to put a roll-up banner at the entrance of the express station.

b. Salesperson

If you are a courier, you can also print some stickers yourself and stick them on some takeout packages.

Several domestic companies are engaged in the business of express parcel powder.

3. Ground promotion

Field promotion is the most down-to-earth and efficient method so far.

You can set up a stall in a square or park in your city, or you can set up a stall outside a community.

There are open markets in many communities now. You can start your business by just printing some business cards or a roll-up banner worth a few dozen dollars.

4. Flash sales

Because if you directly sell a takeaway card for 9.9 yuan, you can earn between 1.2 and 1.6 yuan.

So you can definitely do a flash sale for 8.9 yuan. The way to do it is that customers need to share it on their Moments/WeChat group and take a screenshot to get a 1 yuan rebate.

Because as long as the user places an order, you will definitely not lose money, but as long as she shares it, it means you have more opportunities to make money.

The above four ways of playing are mainly aimed at making money by selling takeaway cards.

But why can’t such a cheap and in-demand product be used for customer care and new customer acquisition activities?

5. Check-in benefits

You can set up sign-in activities in mini-programs and communities. For example, if you sign in for 15 consecutive days or a month, you can get a Meituan takeaway membership card.

You can also use the cash red envelope method, such as signing in or completing a task to receive a 6 yuan cash red envelope, or buy 6 Meituan takeaway coupons worth 5 yuan with no threshold for 3.9 yuan.

6. Community benefits

The cost of a card at 9.9 yuan is actually not that high. As a merchant, you can set up benefits such as free gifts and lucky draws.

For example, a takeaway merchant can set a certain number of orders before giving out six 5-yuan coupons with no threshold, thus locking in some users’ consumption.

Some apps can also use this as a means to attract new users. Anyone who registers for the app and completes their first order can get a takeaway membership card.

I believe that friends who have worked in e-commerce know that it is very cost-effective to spend 10 yuan to bring in a user who downloads and places an order.

4. Three insights from Meituan takeaway card

Why do I need to single out the Meituan takeaway card this time and emphasize it once again? Because there are three points that touched me deeply.

1. Considering both benefits and costs

Whether you are building a platform, a personal community, or a paid service, you must encourage users to develop the habit of paying.

Can Meituan Takeout not offer a 9.9 yuan takeout card?

Of course, just lower the price.

However, the effect of this approach may not be better than the current practice. For the 9.9 yuan membership card, Meituan Waimai also referred to the logic of traditional e-commerce companies in making money-saving cards.

Regarding the usage of the 9.9 yuan saving card, I once again call on everyone to think about how it can be integrated with your own business or how it can evolve. For the previous article, click → "Unveiling the marketing logic behind Meituan’s takeaway monthly card, personally tested and reusable! 》

In addition, the platform paid some costs and set up a promotion of 9.9 yuan, which achieved three goals at one stroke.

First, the platform benefits users

The second is that the platform receives orders and repeat purchases from users

Third, the platform has obtained free promotion from all online channels

Including the third-party platform of this event, it also takes this opportunity to attract new users to download the Taoke app, and sets a requirement that withdrawals must be made through the app. The cost is really worthwhile.

2. Execution and Verification

Not long after the Meituan takeaway card was launched, the village chief hesitated whether to share it or not, because there would definitely be people who would argue with him.

But then I thought about it carefully and decided that I must experience the process of this gameplay, the effects it brings, and whether I can make money.

So I quickly paid and did some testing. Compared to the 9.9 yuan membership fee I paid, I got much more than that, not to mention that I actually enjoyed the takeaway coupons.

Only after I, the village leader, have personally tried it, do I know how effective such activities conducted by Meituan Takeout and its joint channels are and whether users pay attention to them. Based on this, I predict that in the future, money-saving cards from e-commerce platforms such as Ele.me, Tencent/iQiyi memberships, and Pinduoduo may also be included in special marketing activities.

If you sell 4 of Pinduoduo's 5-yuan no-threshold saving cards and earn commissions, I believe the effect will be amazing.

3. Scrap iron and sword

As I mentioned earlier, Meituan’s takeaway membership card can not only be used as a money-making project, but also as a means to attract new customers and promote activation.

You, me and the people around us will encounter various similar projects, but some people treat a money-making project as a piece of news, while others turn it into a channel to make money.

Therefore, the real difference in making money is not just about being able to write some copy and follow a process, but is more reflected in the differences in understanding and thinking.

Finally, I would like to remind you that this activity is promoted by a third-party platform in collaboration with Meituan, and it is not clear how long the activity can last.

So it is a small project that is temporarily reliable and can help ordinary people earn some pocket money.

Please take this case as a lesson and a reflection.

Author: Shili Village

Source: Shili Village (shilipxl)