How to create a new Douyin account? Tik Tok live broadcast review!

Recently, there are still many businesses that are unable to break through the situation of no traffic, no investment, no retention, and no conversion during the new period of Douyin live broadcast . During the Douyin live broadcast account creation period, how can we increase the popularity of the live broadcast room and obtain Douyin live broadcast traffic recommendations ? Maybe we can start with live broadcast review

We interviewed merchants in the Feigua Smart Investment user group who have successfully created new accounts quickly and found that in the new account stage, it is actually necessary to do the following 4 key points well when reviewing the situation in order to create an account quickly.

1. How can a new account quickly be tagged with a category and obtain live broadcast recommendation traffic?

2. Run away when someone comes to the live broadcast room? How to increase the viewing time of live broadcast room by 20%

3. How to arrange products when a new account has little traffic in the early stage?

4. How can a new account review its performance to discover its own potential hit products?

How can a new account quickly be tagged with a category and obtain live broadcast recommendation traffic?

When a new account is launched, many businesses will use traffic diversion to solve the problem of lack of popularity in the live broadcast room, but what is more important is to label the live broadcast room.

In the early stage, you can not only increase the interaction with the target traffic by adding welfare funds to tag it, but also release a small amount of DOU+ targeted expert-like accounts multiple times to allow the platform to quickly understand the target audience of the live broadcast room, quickly tag it, and attract natural traffic.

Do you run away when people come to the product live broadcast room? How to increase the viewing time of live broadcast room by 20%

After the live broadcast room has initial tags and traffic, it is very necessary to do a good job of interaction and retention to minimize traffic loss and affect the weight of the live broadcast room. You can judge the traffic retention situation by checking the real-time online and entry numbers, and adjust the popularity of the live broadcast room in time.

For example, comparing the new live broadcast room below, we found that in Phase 2, the number of people entering the live broadcast room suddenly increased, but the number of people online decreased, indicating that the traffic of the live broadcast room is being lost at this time. We need to investigate the reasons, whether it is because the orders have been held for too long or there are other situations.

(Data source: Feigua Investment, the data has been authorized by the customer and anonymized)

If on-site operations want to further increase audience retention, lucky bags are a great interactive tool, but how to set up lucky bags to maximize the retention effect?

Through on-site lucky bag monitoring, we found that the overall number of people in the live broadcast room of this new account increased by 60% before and after the lucky bags were distributed, indicating that the content and rhythm of the lucky bag distribution can help the live broadcast room gain better retention.

(Data source: Feigua Investment, the data has been authorized by the customer and anonymized)

How to arrange products when a new account has little traffic in the early stage?

When there are fewer people online in the live broadcast room, you can combine the [Key Comments] function to increase user interaction and retention through the audience's ordering method, which may also promote purchases.

From the live broadcast room below, we can see that hot and sour noodles and river snail noodles are the most frequently mentioned products in the comments. The host can then focus on explaining these two products that the audience is interested in and has the intention to order. The interactive effect will definitely be better.

(Data source: Feigua Investment, the data has been authorized by the customer and anonymized)

In addition to the way viewers order food, live broadcast operators can also check the exposure and conversion of different products from [Hot Products] by checking the number of people exposed to each product and the click-through rate of each product.

By comparing the exposure numbers and click-through rates of the three products in the live broadcast room below, we can see that Product 3 has the highest exposure efficiency and the highest conversion efficiency. Therefore, in subsequent product selection, it is recommended to consider Product 3 first.

(Data source: Feigua Investment, the data has been authorized by the customer and anonymized)

How can a new account review its performance to discover its own potential hit products?

In fact, merchants know their products very well, but they don’t know which ones users tend to buy in the live broadcast room. This requires continuous exploration. You need to slowly sort out the popular products in your live broadcast room according to the audience's preferences.

Therefore, novices must review their live broadcast rooms every time. First, they can review the exposure and conversion of different types of products such as hot-selling products, new models, and potential models in the live broadcast room.

(Data source: Feigua Investment, the data has been authorized by the customer and anonymized)

Then you can also analyze the exposure and conversion of hot products when they are explained at different time periods , replicate the words and operations during high conversions, and adjust the live broadcast operations during low conversions.

For example, in the live broadcast room below, we can find that the same product is explained in both period one and period two, but the product exposure click volume in period two exceeds 42%, which is 7% higher than period one, and the order volume is also higher than the former, indicating that the host's words and rhythm in period two can better guide the audience to click on the product.

(Data source: Feigua Investment, the data has been authorized by the customer and anonymized)

(Data source: Feigua Investment, the data has been authorized by the customer and anonymized)

At the same time, you can combine the live broadcast video playback to trace back the differences in the two product explanations, rhythm, and team cooperation, find out the reasons for the different conversion rates, and timely review and summarize the explanations and rhythm characteristics during the high conversion period, establish exclusive operating methods and techniques for the live broadcast room, and reuse them in subsequent live broadcasts.

There are many different ways to start broadcasting with a new account, but generally speaking, the four steps of "traffic acquisition-retention and interaction-order conversion-post-broadcast review" are indispensable. When operating in live broadcast rooms, brand merchants need to refine their investment, handle traffic well, and improve conversion efficiency.