With the same budget, which one will have better conversion rate between Douyin and Baidu?

Since 2016, when information flow entered the country, it has been all good news! It can be said that information flow and short videos are in a period of rapid growth dividend.

However, there are still many optimizers who do not understand information flow, and you can often see related messages in the background:

I've been struggling between Baidu and Tik Tok lately and don't know which platform to launch on. With the same budget, which one will convert better?

Come, today, let’s analyze in detail the differences between Baidu and Douyin’s advertising campaigns based on the above issues!

1. Tik Tok

Positioning : A 15-second music short video community focusing on young people

Advertisement style:

Information flow pricing method:

Placement price: bidding information flow and brand advertising

2. Baidu Information Flow

Positioning: Native ads displayed in the news feed of Baidu APP, Tieba, Haokan Video and other platforms

Information flow pricing method:

3. Comparison between the two

In summary, Douyin is more suitable for "branding" and for in-depth communication and "equal dialogue" with young users born in the 1990s and 2000s.

As for Baidu, which started out as a bidding company, it covers users of almost all age groups and is particularly suitable for newbies who have just switched to information flow bidding to practice their skills, because Baidu's information flow is delivered based on keywords, and it implements precise targeting for each type of person, thereby achieving efficient conversion.

Source: Information Flow Intelligence Bureau