My 30 operating notes, you may need

01

Chat with a product manager . He said that it is important to find your own third space. In the quadrant of time, this is an [important but not urgent] matter, and this is where the difference between people lies.

02

Update your professional skills regularly , be sure to deliberately practice your irreplaceable "core competitive point", and constantly upgrade the skills required for your career, and try to use more efficient and agile skills, such as making exquisite H5 pages , using more efficient data analysis tools , etc. In short, keep yourself updated.

03

When the team's resources are limited, don't try to do everything at once. If you try to do everything, you may end up doing nothing well. The best approach is to choose a single point breakthrough, concentrate all resources and firepower on one point , and do it to the extreme. For example, Coogle relies on search, Instagram relies on filters, and Tencent relies on social networking .

04

I heard from a friend at Tencent that the perspectives of many product managers at Tencent are mostly "the user's usage perspective is like this", "the user's usage scenario is like this", "at this time, the user's pain point is..." However, few product managers have such a perspective of "I think" or "I feel". Thinking from the user's perspective rather than from your own perspective will make you appear more professional.

05

Men are lustful, women love beauty, and the elderly are afraid of death. If you want to write insightful copy , first learn to understand human nature.

06

The workplace has always been result-oriented, and operations must strengthen the sense of purpose in doing things and not do things aimlessly. Always be clear about the following points: what resources to use, what solutions to use, and at what time to achieve what goals.

07

Build good relationships with product, design, and development personnel to double the speed at which requirements are met.

08

When you think of any operational idea, record it first. You can create a to-do list.

09

Operations are nothing more than completing one important small task after another. Don't always try to do big things .

Liu Qin of Morningside Venture Capital once said, "I have met too many people who are smarter than me and are not persistent enough. I have met too many people who are more capable than me and are unwilling to do small things. In fact, I have been doing very small things every day for the past ten years. I have only been doing it for 16 or 17 years in a row."

10

Use more data to speak.

Suppose you meet your boss in the elevator. How would you explain the recent operations to him? Version A: I recently organized an event, which went quite well and I felt great about myself. Version B: We recently organized an event. How much money was spent, how many new users were attracted , and how much the PV and UV increased respectively.

11

The simplest way is to turn complex operations into simple ones. There is only one important thing, and do only one thing at a time.

12

Don't easily believe what the big operation experts say.

13

I used to read hot operation articles on the subway, on the toilet, and before going to bed, but later I found that fragmented learning is not as good as systematic learning .

Now, I prefer to concentrate on reading an operation book by a big shot, or specifically use a certain operation theme as a single breakthrough point to build my own operation system. For example, in June, the focus is on "Understanding the operation strategies of popular products", and in May, the focus is on "How to write a hit article with 10w+ views".

14

The first thing to do when you get to work is to make a task list, list the things you need to do today, and prioritize them, so as to complete the most important things during the time when you have the best energy. According to the 80/20 rule , 80% of the progress leading to your goals comes from 20% of your activities.

15

Record and categorize your daily operational work, distinguish between high-value and low-value tasks, and try to increase the proportion of high-value tasks.

16

Regularly classifying and tidying up your desktop will make you feel better. In the past, the desk was cluttered with documents such as copywriting, activity plans, data analysis tables, etc., which easily made people feel stressed.

17

If similar products are very successful, it is definitely not a problem of product positioning, because competing products have already been proven in the market, but there must be problems in product quality, product logic, product business model , etc.

18

When giving feedback on operational issues to your boss or team, don't just give the problem without providing a solution . First, just giving problems won’t make the team or company better, and second, it will make people think you are complaining.

19

The boss is always right.

20

Don't just bury your head in work , let your boss know what you've done.

twenty one

When it comes to money, growth is much more important than absolute value, and structure is much more important than starting point. Try to choose jobs that can bring you leveraged income and "income itself brings income".

Therefore, instead of desperately looking for a high-paying job, it is better to join a reliable startup , learn to use the Internet to productize your abilities, and study the new wealth creation mechanisms of this era, so that you are more likely to get closer to financial freedom. —Xu Xiaoping

twenty two

Focus, extreme, simple and fast.

twenty three

Every time I experience a new product, I try to understand the user’s emotional needs, what drives her to use the product, and how I can better meet her emotional needs.

For example, among the buyers on Taobao , there are those who spend money like water, those who look for discounts, and those who seek bidding excitement...they have different emotional needs.

twenty four

Don’t give users too many choices.

25

A good product experience will exceed users’ expectations and surprise them. For example, on your birthday, a corresponding birthday Doodle will appear in the Google app on your phone. As long as you blow into the microphone, the candles on it will go out one by one. When all are extinguished, a reminder will pop up wishing you a happy birthday.

26

Give yourself a deadline and say goodbye to procrastination.

27

For products with community attributes, temperament is very important and determines the ceiling to a certain extent .

Momo has a certain stereotype in many people's minds. People dare not say publicly that they are Momo users because they will be considered as people who like to "date". Therefore, before the live broadcast , the number of active users of Momo encountered a bottleneck. But after starting live streaming, a new product temperament was established. You can watch live streaming on Momo, which makes the product more neutral. This is much more effective than whitewashing the product through advertising back then.

In terms of product quality, Kuaishou has encountered more problems. After Dr. X's article "The Cruel Story of the Lower Class: The Truth about a Video Software in Rural China" went viral, everyone knew that this is a short video platform where many users from third-, fourth-, and fifth-tier cities and rural areas tend to behave "strangely". Many people think it is low. This is the dilemma brought about by Kuaishou's product quality. – Shirasaki May 14 '17 at 14:25

28

2017 is already halfway through, and it’s time to review the small goals we set at the beginning of the year.

29

The essential difference between operators lies in their different cognition.

30

I saw a very philosophical sentence on Fanfou: "When I look back on all my worries, I remember the story of an old man. Before he died, he said that he had too many worries in his life, but most of the things he worried about never happened ." Therefore, the confusion and anxiety of most operators are unnecessary. It is better to have fun playing in the Canyon of Kings.