What kind of convenience can store mini programs bring to consumers and businesses?

Traditional offline promotion methods generally consume a lot of manpower, material resources and economic costs, and the cost of promotion on the Internet is not low either. The emergence of mini programs can serve as a free traffic channel for traditional offline promotion businesses.

Mini Programs bring huge traffic dividends

At present, there are more than one billion WeChat users in China, and more than 600 million mini-program users. It can be seen from the data alone that there is a huge market. In addition, the mini program has free coverage within a 5-kilometer radius. According to a survey on mini program development by Yixing Planet, the number of customers entering the market through the surrounding mini programs exceeds 200 million. For offline corporate stores, developing a unique mini program is equivalent to adding a traffic channel.

Careful people may find that, despite the large market scale and high capital investment, business owners are not living happily. This is because in the fierce competition of "big market, small company", whether it is a big brand or a newly established company, the first problem to be solved is to find ways to reduce the expensive promotion costs. With the help of super apps such as WeChat, Baidu, and Alipay, which have over 100 million daily active users, mini-programs with increasingly diverse functions have become a low-cost and accurate solution for businesses to expand their customer base.

In 2020, the scale of domestic online business operators will be based on 100 million. This online marketing method may be 10 times higher than the traditional method, which will be an order of magnitude increase. Therefore, companies that understand new marketing methods will have a huge advantage in competing in this new era.

What kind of convenience can store mini programs bring to consumers and businesses?

1. Simple drainage

Nowadays, many offline promotional business stores are facing difficulties in attracting traffic. Some business stores are still using traditional customer development methods, but their effects are not significant and have a large output in terms of costs. Mini programs have many channels, including WeChat, Baidu, Toutiao, etc. At the same time, corporate stores use mini programs to allow surrounding customers to easily detect and view them.

2. Save on R&D

Traditional websites and apps are not only expensive to develop, but also difficult to promote, which is a thankless task. However, the cost of developing mall-type mini-programs is low, and with the help of the many channels of the national app WeChat, the threshold for customer development is further lowered. It can be seen that developing mall-type mini-programs is a good solution for small and medium-sized enterprises.

3. Built-in memory function

In the rules of mini programs, mini programs that have been used before are given the first priority. For example, if you enter a mini program mall and browse it for just a few seconds, it will be ranked first among the mini programs that appear when you pull down on WeChat. This allows users to see the mall at the first time when using the mini program, increasing customer stickiness and repurchase rate.

The above is what kind of convenience the store mini program can bring to consumers and businesses? According to the specific content, Jimifeng Technology is an Internet company focusing on mini-program development, mini-program production and design, and mini-program operation and promotion! When it comes to making mini programs, Jimifeng Technology is your first choice!