A good advertisement can bring unexpected marketing effects to a company. Toutiao's information flow advertising combines big data and AI for precise delivery. It can meet the needs of advertisers in terms of brand exposure and acquisition effects, and has become the main model for traffic monetization. If you are still unclear about Toutiao's delivery process and optimization measures, you may miss the opportunity.

Placing advertisements on a good advertising traffic platform can bring unexpected marketing results to companies. As the leading comprehensive traffic platform for news and information, Toutiao provides massive information, can provide vertical coverage of multiple scenarios, and respond to search needs in multiple industries. Therefore, many businesses will give priority to the Toutiao platform when choosing promotion and marketing channels for their products and services.

Information flow advertising can almost be called the mainstay of mobile traffic advertising. It is integrated into the information content. Both the title and style design are no different from the content displayed in the information. It will not cause too much interference to users. It is the most user-recognized advertising type and is also the type chosen by many advertisers.

So, what are the steps to place Toutiao information flow ads? What are the precautions?

1. What is information flow advertising?

Information flow ads are ads located in the information content flow, in the form of pictures, graphics, videos, etc., with the characteristics of algorithm recommendation and native experience. They can be targeted through tags, and you can choose to promote exposure, landing pages or app downloads according to your own needs. The final effect depends on three key factors: creativity + targeting + bidding.

The Toutiao information flow advertising platform includes four media distribution channels: Toutiao, Xigua Video, Huoshan Video, and Douyin. Advertisers can choose to place advertisements on one or all of the channels.

2. Steps for placing information flow ads

Creating Toutiao ads is divided into three steps: creating an ad group - creating an ad plan - creating ad creatives.

1. Create an ad group

Click "Promotion Management", select "New Ad Group", select the promotion purpose based on the type of product or service being promoted, then select the delivery type → Set the ad group daily budget → Set the ad group name.

2. Create an advertising plan

1) After selecting the delivery range, the system will display ads to users who are most likely to send the target behavior.

2) After selecting targeting, set the budget and bid.

3. Create advertising creative

1) Select ad slot - creative type - add creative content.

If additional creatives are needed, they also need to be edited. Additional creatives are a supplement to traditional promotion styles. By using additional creatives, you can add various forms of promotional information below the original creative description, such as smart dialing, form collection, etc.

2) Set the account brand and click Save to complete the plan creation.

Tips: For complete steps of creating and delivering advertisements, please click here.

3. Things to note when placing information flow ads

1. Understand the needs of advertising audiences

The first step to a good advertisement that can impress users and make them want to click is to analyze the needs of target users so that you can reach them accurately, attract their attention to your advertisement, understand your product, and complete the conversion. Therefore, if information flow advertising wants to achieve a high conversion rate, it must analyze the needs of target users and solve their pain points. You can analyze the target population from the following aspects:

• •Build user profiles
• •What problems can my product (service) solve for users?
• •In what scenarios will my product (service) be triggered?
• •Why and on what basis would users pay attention to my product (service)
• • What types and styles of content do users like and how to capture their attention

2. Design advertising materials

There are two main styles of Toutiao information flow ads: three small pictures and a large picture. The specific specifications of the pictures are based on the requirements of the channel, and the display positions are also different for different channels. Generally speaking, the click-through rate of three small pictures will be higher than that of large pictures. It should be noted that the advertising material must be consistent with the title and cannot be used to sell dog meat under the guise of sheep meat.

3. Optimize your landing page

The landing page of the information flow plays a vital role in the final conversion of advertising effects, and it can even be said that it determines the final conversion rate. If the landing page can grab the user's attention and prompt the user to take the next step, the conversion rate will be high. If the user bounce rate is too high, the traffic that has been attracted after many twists and turns will be wasted. Therefore, landing page optimization is also essential.

1) Optimization measures

• •Use pain point scenario description to resonate with users;
• •Use loss aversion to magnify possible troubles and consequences;
• • How the product (service) solves user needs and the benefits brought by solving them;
• •Brand endorsement and word-of-mouth effect increase credibility and eliminate concerns;

If you need to place an advertisement on Toutiao , please contact Qinggua Media

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