Deyang SEO Training: How to optimize marketing-oriented websites? Where can we start?

In fact, it is not too difficult for a company to build a website, and there are many ways to do it. But the positioning of the website is a bit difficult, because only when the positioning of the website is clear can the website continue to develop. However, in order to accurately position the website, you need to understand the purpose of the website construction, and then understand what type it belongs to.

The existence of data will inevitably appear in the search. As long as there is a search module, there will be a search module. Therefore, from today on, SEO will not disappear because SEO is not only for application, but also for Sina Weibo. For example, there is a technology that can replace the search module and find what you want from massive information. SEO estimates several factors can promote high-end call websites: look at your website's strategic keyword competition. If it is a very popular word, rely on your own DEA.

1. Reasons for website construction

If you want to determine the positioning of your website, you must first understand what ideas are used in website construction and analyze the underlying reasons, which will help to further position the website. If you want to build a website to sell products, then this website belongs to a profitable website, so you can start from these aspects in future website construction. However, there are also subdivisions in the reasons for building a website.

2. Website construction purpose

Cause and effect cycle, there is a reason, there is a result. In other words, we must understand the purpose of website construction in order to achieve more accurate website positioning. In fact, the purpose of website construction and the reason for website construction are the same, that is, to discuss why to build a website and how to build a website from the beginning, so that we can clarify the purpose of the website based on the results of discussing the reasons for the website.

Let's take a look at what optimization is. If it is just for ranking, then the effect is not great. Even if you are always on the front page headlines, it is worth considering to maintain stability. The ultimate goal of the search engine is four words: user experience, including: the web page layout has a clear theme and a clear layout. Whether it can maintain the user's correct attitude and other three issues.

Why do you choose to click on your website through keyword search? Does the user go to your website to quickly solve his needs? If the user wants to go home, can they find your website quickly?

The first is to do job keyword research. Of course, mastering the job is what all companies need to do. After learning the keywords, you should integrate the keywords into your own website. The content of the website should be written around the keywords of this web page.

3. Consumer requirements

The ultimate goal of website construction is to make the company profitable, so the best positioning is to consider the needs of consumers as a positioning. Then, market research should be carried out first, and extensive research should be conducted on different consumer groups to ensure the credibility of the final survey report. Then summarize and analyze the survey report to deeply understand what consumers really need, and finally build a website based on consumers' needs. Based on the above process, we can build a more accurately positioned website. Of course, no matter what your website is, it should be user-oriented, and the functions of the website should be set according to user requirements.

After the basic positioning of the website is completed, the company can start further construction of the website. But in this process, we still need to keep the consumer market in mind. It is better to open a consumer experience center to allow consumers to experience the products in advance, which will help consumers make better choices.