APP promotion case: How to go from 0 to millions of users?

How to make a new APP grow from 0 to millions of users? Let me share a case with you, hoping you can get inspiration from it.

1. Pre-launch warm-up

1. Create a WeChat public account to attract fans first:

When we learned that the company was developing an APP, we first applied for two WeChat accounts, one for the service account and the other for the subscription account. Since we have experience in micro-marketing, these two WeChat public accounts quickly gained tens of thousands of fans. We will then push some relevant soft articles to warm up the launch of our APP. Currently, we are telling users in advance that our company is going to launch an APP, which will greatly help their lives.

2. Preheat on WeChat group:

The purpose is to tell users in advance that our company is going to launch an APP, which will greatly help their lives;

2. Preheating on Weibo: Our official Weibo account has more than 1 million fans. Before the APP was released, we held various forwarding and rewarding activities on Weibo. The purpose was to give some gifts to users to help us forward and tell more Weibo users that our company is going to have an APP and that this APP is awesome.

3. Preheating of the company's official website:

The theory is the same as above. In the early stage before the APP was developed and officially launched, we also preheated it on an advertisement on our official website to tell everyone that we are preparing to have an APP and this APP is awesome.

4. Preheat employees’ QQ space and WeChat Moments.

Just let the company employees tell their friends around them. The company we work for now is going to have a really awesome APP;

5. Preheating various forums, post bars and communities;

6. Apply for the app store developer platform in advance.

2. Going Online

We have covered various channels: Android app stores (Android Market, App Store, 360 Assistant, Baidu, etc.), IOS channels, jailbreak channels (91, PP, etc.). We have included all the channels we can find.

3. Promotion of the company's own resources

1. Put some promotional advertisements when shipping, or stick them on the outside of the express package, or on the company's customized packaging boxes.

Print some promotional materials about the HaTao APP and put them in the shipping box every time you ship something. This way, every box you send is a free promotion.

2. Send SMS and email push notifications to existing members of the company. Store promotion, conventional promotion methods, such as: WeChat (WeChat group, WeChat public account, scene light application, etc.), Weibo, QQ group, company official website, online store, forum blog, coolest (WeChat in conjunction with WeChat activities), background activity promotion, interactive bar invitation.

3. Offline promotion through WeChat printers, WIFI, light boxes, knife flags, LEDs, door-to-door promotion, activities in crowded places with giveaways of dolls and other small gifts.

4. Mobile promotion: We have our own clothes and let many people wear them to promote the products. Our company’s cars are posted with advertising slogans of our APP for mobile promotion.

4. Free promotion

1. Apply for the first launch promotion in the app market:

2. Activities:

For activities in various application markets, such as Jifeng, we provide some gifts worth 5,000 yuan, which is a considerable quantity.

5. Exchange and mutual promotion

Joint promotion of resources: Initially, it was a joint promotion with other platforms such as Yiyou Market Exchange.

6. Ground promotion

Go to nearby universities to promote your product, and hold promotional activities in crowded places.

Author: Zhao Xing

Source: Zhao Xing