What is the difference between seo and Baidu bidding? What is the difference between seo and bidding promotion?

Although both SEO and paid ranking play a key role in SEM strategy, there are essential differences between the two, and it can be said that each has its own advantages and disadvantages. So what is the difference between SEO and Baidu bidding, and what is the difference between SEO and bidding promotion? Below, Feng Chao will analyze the difference between SEO and bidding ranking in Beijing SEO services, because Dongguan Feng Chao has been painstakingly researching SEO technology.

What is the difference between seo and Baidu bidding? What is the difference between seo and bidding promotion?

1. PPC has unforeseen costs

If you have ever done paid ranking, you must have had this experience: "Last month, the bid for the first ad on the right was only 0.8 yuan, but now it has been raised to 4.5 yuan. This means that it costs 4.5 yuan for each click on the ad." Competition within the industry can cause you to rapidly increase costs in a very short period of time, but this factor does not exist in website optimization. Moreover, if your ranking improves after optimization, and you continue to increase the number of high-quality backlinks and maintain content, your left-side ranking will continue to be maintained or improved.

2. PPC will be maliciously clicked

You may be surprised why sometimes the advertisement is clicked dozens of times but no customer calls to consult. We know that on average more than half of the clicks on bidding advertisements are consumed by peers and some people who promote products. This is a bit like the current low-quality exhibitions in the country. Spending money to participate in the exhibition is like attending a meeting with peers, with almost or no effect.

3. Website Optimization Coverage

Website optimization is aimed at most professional search engines. Not only will your website's ranking be improved on Google, but it will also be improved on other major search engines. To achieve this effect by choosing bidding advertising, you must sign advertising agreements with each search engine, which undoubtedly increases huge costs.

4. Long-term effects

Website optimization can help you improve the comprehensive index of your web pages. If your links have been improved, your ranking will not drop easily unless you are punished for cheating or stop subsequent maintenance. If the bidding advertising is stopped, the website link will disappear immediately.

5. Budget Control

When placing a bidding ad, you can set a daily advertising budget. If the budget is exceeded, the ad will not be displayed. This rule seems to be able to help companies save costs, but it is based on sacrificing potential cooperation opportunities. Website ranking optimization will not be restricted by this rule, and your website link will always be displayed above.

The above is the difference between SEO and Baidu bidding. What is the difference between SEO and bidding promotion? The specific content of this article is that compared with bidding ranking, SEO is more conducive to the long-term and stable development of the website. Of course, bidding ranking also has its advantages. As long as you make good use of Baidu bidding methods and techniques to select keywords, it can bring profits to the website in the short term. And in the money offensive, SEO will never surpass bidding ranking.