30 practical tips for Kuaishou e-commerce operations!

1. How popular is Kuaishou?

In February this year, Kuaishou Big Data Research Institute released the "2019 Kuaishou Content Report", which showed that Kuaishou's daily active users had exceeded 300 million at the beginning of 2020, there were nearly 20 billion videos in the APP, and 250 million people published works on the Kuaishou platform in 2019. During the Spring Festival Gala alone, the cumulative number of viewers on Kuaishou’s Spring Festival Gala live broadcast room reached 780 million .

2. How popular is Kuaishou e-commerce ?

According to the "2019 Kuaishou Beauty Industry White Paper" released by Kuaishou, the number of merchants with 100,000+ fans increased by 36 times in 2019, and the number of merchants with 1,000,000+ fans increased by 13 times. The monthly GMV of many domestic brands reached tens of millions.

On May 8, Kuaishou held a launch conference for e-commerce ecosystem service providers. The head of Kuaishou e-commerce announced at the meeting that the daily active users of Kuaishou e-commerce have exceeded 100 million . At the same time, more than 1 million Kuaishou accounts have potential business activities.

If you want to join the Kuaishou e-commerce, it’s not too late now. First, let’s take a look at the 30 Kuaishou second-category e-commerce tips that Xiaohu has prepared for you.

3. 30 Quick E-commerce Tips

1. As long as 5 forms are generated within 7 days of Kuaishou advertising, compensation can be made.

2. The first 7 forms cannot all be manually intervened. It is recommended to start running CPC from the 4th form. (CPC: click cost, that is, the cost of each click)

3. Retro style videos are very popular.

4. In Kuaishou videos, it is best to use nicknames with a gangster feel , such as "iron buddy", "big brother", and "little brother".

5. Marketing keywords can be guided by words such as factory direct sales, recommended by younger sister, and big brothers and sisters, please have a look .

6. The best outfit for the model is mink fur, gold watch, gold chain, northern accent, gold background and light red series are more popular.

7. After the video ends, the model must use cute or provocative words to encourage people to click on the link to purchase .

8. The background of the landing page should not be white. Warm tones or colors with bright contrast are recommended.

9. If a product has celebrity endorsements, it will definitely have good sales.

10. If your old friends do a good job of repeat purchase , you can buy Mercedes-Benz or BMW at will.

11. The peak ordering period on Kuaishou is between 19:00 and 24:00 .

12. Kuaishou likes products with large quantity and affordable prices .

13. Many of the customers who place orders on Kuaishou are from places where JD.com and SF Express cannot reach. It is recommended that customer service in remote areas collect the payment first and then send the orders through SF Express. (Three Links and One Delivery refers to YTO Express, STO Express, ZTO Express and Yunda Express)

14. Customer service must reply to comments on Kuaishou IDs, and must add customers on WeChat if possible.

15. After your Kuaishou ID has 1,000 orders, it is recommended to try live streaming at night.

16. Kuaishou’s second-category e-commerce advertising can increase the number of fans for the Kuaishou ID.

17. You must persist in live streaming, learn more about how top influencers sell products, and the live streaming room must have a street-like feel.

18. When Kuaishou launches the OCPC model , it can sell at a low price to grab volume. (OCPC: Intelligent CPC delivery method)

19. Kuaishou adopts a dual bidding model. It is recommended to plan multiple advertising videos and mix landing page materials.

20. One video alone is not enough to generate a lot of traffic. Don’t expect to be successful with just one trick.

21. The Kuaishou cover is very important.

22. Communicate with customers more frequently through text messages, phone calls, and comments during order delivery.

23. Don’t panic if you are refused a visa. You will get an immediate refund, the price will be halved, and there will be secondary distribution… Young ladies and gentlemen who play the victim on WeChat are very popular.

24. Open multiple accounts to test new products.

25. Choose Kuaishou e-commerce and prepare at least 5-10 SKUs . (SKU: the basic unit for measuring inventory in and out)

26. Don’t be too casual when selecting products, product quality is the key.

27. Simple and easy-to-understand products are the best.

29. The pink and gold products are the favorite of people in Northeast China.

30. If you have more than a thousand fans, you must open a small shop.

Author: New Media Tiger

Source: Xinmeihu (xinmeihu666)