Douyin operation: How to create popular videos on Douyin

Douyin is currently the largest Internet content platform in China. Douyin short videos not only bring fans to creators, but also bring some economic income. So how do you operate Douyin short videos? And how do you create popular videos? Below is the analysis by Feng Chao, editor of Jimifeng Technology's professional Douyin agent operation company:

Douyin operation: How to create popular videos on Douyin

1. Follow the trend

Different from other service platforms or other types of current affairs on Douyin, it is generally difficult to create similar content in education. What I mean by chasing hot topics is not chasing hot topics, but just paying attention to the popular BGM, topics or competitions on the Tik Tok platform, and generating traffic for yourself through these contents. For example, singing lessons will publish video lessons of popular Douyin songs. In addition to paying attention to the Douyin platform, some festivals are also key nodes for education to create hit products.

2. Vertical content

By creating special content for special groups, subdividing their own teaching categories, the fan portraits will also be more vertical. Just like Excel in office tool teaching, simple paintings and handwritten newspapers in the painting industry, as long as you focus on a certain industry, it will be easier to focus on customers.

3. Share professional and scarce knowledge

Faced with many similar products, it is necessary to establish its own unique identity in order to be remembered by consumers. If education wants to create diversified content, the first thing is to find the right positioning. The second point above is particularly important. The second thing is to establish its own content management system. Scarce resources and sex are also key factors in impressing consumers. In addition to the above three points, factors such as the authenticity and effectiveness of classroom teaching, content, updates, and innovation of videos are all relevant.

Five levels and production methods of high-quality video content:

① Audience group: It is the most important aspect to consider whether a work can become popular. The wider the audience, the higher the chances of being popular.

② Resonance: Works are a reflection of values ​​and also a medium for the output of values.

③ Timeliness: Only when the work is timely will the audience have an irrational and anxious mentality to click and watch it immediately.

④ Applicability: whether the work is useful to the audience: it can be useful in daily life or psychologically.

⑤Challenging: For example, content with big imagination, plot twists, and subversion of cognitive abilities is more popular among people.

The above is all the content about how to create popular videos on Douyin. I hope it will be helpful to everyone! Jimifeng Technology is a short video agency company dedicated to Douyin agency operation, Douyin promotion, and live streaming. It realizes new media communication and digital marketing for customers through brand content, short video operation to accumulate users, live streaming by internet celebrities, and Douyin sales.

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