How to optimize account structure knowledge? What is the basic structure of a bidding account?

Many people don’t know how to optimize a Baidu promotion account. Here is a brief introduction on how to manage and optimize a Baidu promotion account:

1. Select key optimization goals

When taking over a new account, avoid big moves as this can easily cause large fluctuations. Even if you plan to create a completely new account structure, you should proceed step by step and optimize on a stable basis. We can consider both consumption and conversion and start with the promotion plan with the greatest impact.

2. Optimize target structure

In the early stages of optimization, CPC is not important, what is important is the structure. We need to test the selected key plans and achieve a more ideal plan structure as soon as possible. On this basis, we will focus on CPC, creativity, landing pages, relevance, etc. By pausing the old plan and enabling the new one, you can measure the optimization results.

3. Batch copy success mode

After the key plan is successfully tested, we can copy this model in batches to other promotion plans. At the same time, you can also expand keywords, adjust budgets, optimize creatives, and more for plans that have completed the replacement of old with new ones.

4. Data statistics and continuous optimization

The key to account management and optimization is persistence. Temporary adjustments are unlikely to produce long-term results. What we need is long-term and stable Baidu promotion results. Continuous attention to data can help us measure the effectiveness of Baidu promotion and further optimize it.