Write a WeChat article with 100,000+ views
| There are often some media colleagues and media and PR of some Internet companies asking class representatives how to write popular WeChat articles and how to increase the readership of WeChat articles? The articles of class representatives have long been reprinted by technology media, game media and various WeChat public accounts. It is not difficult to summarize some experience, that is, why did they reprint these articles and why these articles are easily reprinted? I originally wanted to make this short, but I found that I couldn't, so I wrote an article to talk about it. If you are a self-media expert, don’t read on. It can almost be said that the number of readings is the only criterion for measuring whether a WeChat article is widely circulated, but it is not the only criterion for whether the article is valuable or well-written. After all, this is an era of fast consumption. Behind every popular WeChat article, there is an original author who blows his nose, smokes, and stays up late to write. But from my own experience, I have created several works with more than 100,000 views, but I didn’t realize that this article would become popular. As a result, it really became popular. But after summarizing and analyzing it afterwards, we found that there are still some regularities to follow. There are several types of popular articles on WeChat - light-hearted and funny ones - this type of articles are mostly from marketing accounts that were originally big Weibo accounts and have switched to the WeChat platform. The articles don't have much content, they are just to make you laugh, and the articles are quite short, with extremely high reading counts and over 10,000 likes. There are Guangdiantong ads at the bottom. Such articles are purely for advertising. Although the WeChat platform has begun to crack down on article plagiarism, if it is to be strictly enforced, such accounts will be at copyright risk. The stricter WeChat becomes, the more it suffers. ——Gossip about zodiac signs—— This type of article writes about zodiac signs from various perspectives and has a very wide audience because everyone has a gossipy heart. This type of article was initially text-based, and later gradually became comics-based. For example, the popular zodiac comic series by Uncle Tongdao often dominates the screen almost every time it comes out. ——Health and wellness category—— This type of article is most popular among middle-aged men and women around 40 years old, who are the absolute main force in spreading this type of article. Articles such as "Ten Super Benefits of Cabbage You Don't Know" are so popular, which is also due to modern people's pursuit of health and wellness. ——Chicken soup for the soul type—— Chicken soup for the soul articles such as "Some words from Jack Ma to young people" and "Why haven't you become a CEO yet" will flood the circle of friends every few days. This type of article may seem fun, but it's fine to ignore after you're done with it, because it has almost no practical guiding significance for actual work and life. Its only effect is to make people stupid and keep them stupid to the end in the pursuit of their ideals. ——The devil’s advocate type—— The author of this type of article is very smart and has a good grasp of the psychology of mass communication. He is a very brilliant new media writer. For example, in the recent major event, Chai Jing’s video about smog, many people stayed up late to “sing a different tune” and then posted it overnight, and in the end they all received good results and received a lot of readings. The authors of this type of articles have extremely keen senses and strong execution ability. They will write as soon as they say it, even if what they write is irrelevant. In fact, as the name suggests, articles that sing a different tune express different opinions from hot events, hot articles or traditional viewpoints. However, the core of articles that sing a different tune is not "counter-tune" but "singing". The media needs a unified voice, but self-media needs multiple voices. Where there is demand, there is a market. Therefore, articles that sing a different tune are very objective. ——Negative energy type—— This type of self-media authors are crazy. They complain all day long and are dissatisfied with this and that. But you know what, the effect is really good and it accurately reaches people with negative energy. ——Love tunes—— This type of public accounts mostly plagiarize and reprint online articles, with very few original ones. They post about love and death every day, in petty bourgeois tunes such as "Prevent fire, theft, and best friends" and "How to fight a breakup gracefully." This type of article is quite popular among young women in society, especially late at night. ——Professional experts—— This type of article is mostly professional articles in the Internet field or other industries, and has gained extremely high industry recognition and has been widely circulated. For example, an article by Xu Xiaoping on how to start a business will be circulated by many investment managers, entrepreneurs and Internet practitioners. ——Life-related categories—— For example, which local restaurants are unique and delicious, some financial management knowledge or skills, some articles introducing local services, etc. The above are several major categories of popular articles on WeChat. For a self-media person or a company’s media manager, the number of readings of WeChat articles says it all. WeChat public platform is a platform for testing various truths, including your creative thinking and writing level. |
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