Can ASO be performed in the Android Market? Do you know how to do it?

Many domestic channels are based on quantity, but for search, it can be said that quantity is still affected to a certain extent. Search optimization can be used to increase user downloads. There are different practices for different levels of applications. Let me share my personal views below:

How to choose words for applications of different scales

The download volume is low, but the app quality is good

First, promote the product by applying for resources for new product applications, or through paid promotions such as CPT, to accumulate downloads. When searching for keywords, do not use high search popularity as the criterion. If you insist on promoting by force, you will not have an advantage in downloads, and your ranking will not be high, and there will be no search volume. Here is an example: for a newly released app with 0 new users, don’t use popular words like “wochacha” or “travel”.

The download volume is similar to that of competing apps, so you can consider focusing on keywords

For this part of applications, you can choose applications with high search popularity, but when choosing, you must choose according to the functions of your application. The retention rate will be relatively high only if the application has relevant functions to attract users to download it. Otherwise, users will not download it even if they search for it.

Search rules for domestic Android markets

Xiaomi Market:

The current rules of Xiaomi Market are changing. Since the download volume of other applications cannot be seen on the front desk of Xiaomi Market, it is impossible to correctly see how much relationship there is with the download volume. However, according to experience, the search ranking score of Xiaomi Market is a very important influencing factor. In addition, Xiaomi's search can use CPT, and the search promotion display position is in the fourth place. One more thing to say: Xiaomi market titles can only contain 8 characters! ~

Baidu:

Baidu market titles also only allow 8 characters, and they must be installed consistently. However, Baidu's search download volume has a greater impact. If your application can apply for an official version, try to apply for the official version. The official version of the application will be ranked higher. Also, try to put your keywords at the front of the title. The application tags also need to be set. Although there are not many, they are also the key to the search. For example, when searching for travel, official versions and apps with large volumes will be at the top.

360:

The title can be within 30 characters, download volume is king, and then the background can set the application tag. Be careful not to stack keywords, otherwise they will be judged as invalid keywords and will be useless.

Pea Pods :

Wandoujia is the world of games , and it is still in the basic stage for applications. For search, it focuses on the title and subtitle, but be careful not to stack keywords. The subtitle has only 10 words, and user experience is also very important. Otherwise, when users search and see a subtitle that is an incomprehensible one-sentence description type, they will probably not download it.

App treasure :

An app can only change its name once in its lifetime. Nowadays, basically few apps will try to enter keywords in App Store, but you can try to optimize the label and set a good label suitable for the product! However, if the previous title is already quite old, it is recommended to change it with caution! ~

Huawei:

Huawei can also use a 20-character title, but please note that the package name is read and needs to be changed directly in the package. The most important things are the name and download volume, and also pay attention to copyright (official or unofficial). According to observations, many markets have drop-down display locations, which means that when users search, paid applications or applications that rank first are already displayed in the search drop-down menu. For example, this is the case with Baidu Market. This may also directly reduce the number of users who may download other software, so you can also consider displaying a drop-down menu. As shown below, a screenshot of searching for travel in Baidu Market

The above content is the result of observation based on the execution of tests. I hope that other friends who have relevant observations can communicate with me. Meeting the needs of users is the easiest way to make a good product and launch it. Users are the boss! ~To put it another way, the more users benefit from a product, the greater the demand will be!

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