How to get more recommendations on self-media platforms?
|
This article will talk to you about the article recommendation mechanism of platforms such as Toutiao , Jianshu , Sohu Public Platform , Yidian Zixun , etc., and talk about how to get more recommendations on these self-media platforms and make the articles get more exposure. There is no doubt that we are experiencing an era belonging to self-media people. Whether on WeChat or other self-media platforms, there are always some people who can break through the siege, sweep the Internet with their writings, monetize their traffic , and bring in considerable income. This has also led to more and more people entering the field of self-media. However, there are always only a few people who dominate the screen. How ordinary self-media people can make a comeback and get a share of the huge traffic is what they need to think about at this stage. Therefore, learning how to gain more traffic on major self-media platforms and make articles gain more exposure has become the primary task of self-media people. In my opinion, if self-media people want to increase the number of readers of their articles on the platform, they must first figure out which articles are easy to be recommended on their self-media platforms, and which articles have better reading, comment and other data, so as to summarize the recommendation experience and optimize and adjust their accounts or articles in a targeted manner, striving for the greatest probability of obtaining platform recommendations, and then the traffic will come naturally. Next, I will do some simple analysis on the four most commonly used self-media platforms (excluding WeChat), talk about the article recommendation mechanism of each platform, which articles are the most popular, and what self-media people should do. Jianshu Jianshu is home to a large number of people who love writing, and a large number of articles are produced on the platform every day. Since Jianshu is a UGC content website, it naturally has a content screening mechanism, which can also be considered a recommendation mechanism. Most of Jianshu users are born after 1990, so their general reading interests are very obvious, and can be roughly divided into two types: emotional and practical. 1. Emotional On Jianshu, emotional articles are still popular among the post-90s generation who are sensitive and eager to be recognized. Among emotional articles, diary type and story type are the two main types. Diary-type , usually used by netizens to record what happened every day and the people they met, some of them are written like a running account, similar to the diary of an elementary school student; The story type is usually stories with a certain moral. Some are real events, while others are dramatic stories imagined by the author. Of course, in addition to the above two types of emotional articles, regular inspirational and emotional catharsis articles are also very popular. 2. Practical Practical articles, like emotional articles, are equally popular among those born in the 1990s. Among practical articles, articles with valuable information and resource posts are the most popular. Needless to say, in recent years the Internet circle is full of useful articles in various fields. For example, XX guide, XX essential. Resource posts are mostly recommended book lists , mobile phone applications , WeChat public accounts , movies , and even furniture and stationery, etc. In short, they share everything that others have never seen and definitely need. Next, let’s briefly talk about how to proactively increase the probability of your articles being recommended. The most direct way is to submit your article to the homepage to increase the chances of your article being seen by the editor. If the article is not bad, the editors will recommend it to the homepage. In addition to contributing to the homepage, we can also contribute to various high-profile topics. Once a topic includes your article, it can also increase the exposure of the article accordingly. Today's headlines Unlike Toutiao and WeChat official accounts , Toutiao is a public information platform. Every user has the opportunity to see your content, thus helping you gain attention. WeChat is relatively closed. You need to find channels and do corresponding promotions before users will come and follow you. Anyone familiar with Toutiao knows that it has a special information recommendation mechanism, whereby its platform actively recommends articles to gain readership. On Toutiao, articles about emotions, gossip, hot events, entertainment news, current affairs and history, with more emotional and controversial content, are more popular; at the same time, in the era of fast reading, articles with shorter length and easier-to-understand sentences are also favored by Toutiao users. Needless to say, original content is important. Toutiao also has another recommendation preference, which is platform first release . That is, if the article has not been published on any other platform, but is first published on Toutiao, then the article will also receive a higher number of recommendations accordingly. It is worth noting that Toutiao does not seem to like articles that are too marketing in nature. If the platform identifies that the article is too suspicious of advertising, the article is unlikely to be recommended or even allowed to pass the publication review. Sohu public platform Sohu public platform is also a place where self-media people gather. Compared with other self-media platforms, Sohu seems to be the oldest one in the media industry, and its current affairs information attributes should be stronger. In terms of the more popular article types, Sohu is similar to Toutiao, which I will not elaborate on here. However, some of the unique advantages of Sohu Public Platform itself are worth discussing with you. 1. More search engine indexes than other platforms Sohu Public Platform was formerly Sohu Media Platform, so the platform itself focuses more on news articles. If you publish articles with strong timeliness, once the platform includes them, the number of recommendations and readings will be very large. At the same time, if nothing unexpected happens, the articles included on the Sohu public platform have the largest number of inclusions and quantity in major search engines among all self-media platforms. 2. One-time release for multi-faceted exposure In addition, articles on Sohu Public Platform only need to be published once to be promoted on computers, mobile devices and clients at the same time. It also uses its own powerful search advantages to be quickly included in major search engines and obtain multi-faceted exposure. 3. Hyperlinks and self-service advertisements can be added Another big advantage of Sohu Public Platform is that it supports adding hyperlinks and self-service advertising functions in articles. We can use this to promote our own media to each other. Some content in the article can be super understood to achieve mutual content drainage and achieve the effect of increasing the reading volume. Yidian NewsYidian News integrates the dual mechanisms of search engine and recommendation engine, which can dig deeper into users' long-tail interests. It uses a new reading mode that integrates "search + recommendation" to recommend high-quality content around users' interest tags and long-tail interests. So for self-media people, how can they make use of these unique recommendation mechanisms to make their articles get more recommendations and readings? In fact, it is nothing more than starting from the content of the article and using "interest tags" to optimize the article. Yidian News has abandoned the traditional channel news organization method and recommends articles entirely based on user interests. It uses its powerful innovative technology "interest engine" to intelligently calculate user interests, making each user's channel list different. It can be said that it has achieved "one size fits all" recommendation types. Compared with the mixed content recommended on other self-media platforms, Yidian Zixun uses interests as labels to combine content and corresponding groups of people, which actually excludes content that users are not interested in, making content recommendations more accurate; moreover, for self-media people, it is like helping themselves to eliminate dissidents and increase the probability of articles being recommended and read. Of course, your content has to be strong enough. Content is king Having said so much, in fact, if you want to get more recommendations and readings on self-media platforms, it is enough to make the content itself good. The criteria for good content are actually universal on every platform, with only slight differences. Just pay a little attention in actual operations . So, what should good content look like? How can we create content to gain the favor of self-media platforms? 1. Title The title of an article is very important in the recommendation mechanism of all self-media platforms. To put it in a broader sense, it almost determines the life and death of the article. When an article is distributed on a self-media platform, the title needs to be re-optimized. Embedding keywords in the title is a more practical method. Keywords are divided into hot keywords and regular high-traffic keywords. Hot keywords are constantly changing with the passage of time. For example, Mimi Meng , Feng Jie, Spring Festival, and the recently popular song Chengdu are all hot keywords. Conventional high-traffic keywords may sound a bit mysterious, but they are actually very easy to understand. Conventional high-traffic keywords are keywords that can attract more users to click under normal circumstances, such as: latest, exclusive, heavyweight, girlfriend, mistress, Durex , iPhone, etc. All in all, this is still an era where titles are everything. Someone once said that if you have a good title, your article is halfway to success. Of course, this is a bit alarmist. In fact, trying to be a good clickbait title can indeed bring more readers to your article. A good title must be appropriate, accurate, informative, and suspenseful. It must have some point that can attract users' attention and touch their hearts. 2. Content Having a good title is only half of the battle; the most important half is the content of the article. Only by improving the content of the article can the article continue to be recommended and exposed. This is what is called "the headline attracts people, so the content of the article should keep them." Every platform has strict requirements on the originality of articles. Articles with strong timeliness and practicality will be very favored by the platform. Articles with outdated content and general topics will basically not be recommended by the platform. Of course, the logic and richness of the article content are also important considerations in the platform recommendation mechanism. 3. Illustrations The conventional display format of most self-media platforms is a title plus three pictures of the content as a preview. So it is best to put at least three pictures in the article to prepare for the preview. Less than three will not look good. At the same time, the pictures must be eye-catching, and must be hot spots or pictures that the public is generally interested in. Some people say that you can put some pornographic pictures, I have no opinion on this, and you can understand it by looking at the recommendations in the sidebars of the four major portals.Mobile application product promotion service: APP promotion service Qinggua Media advertising The author of this article @场长 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map |
>>: Jintan SEO Training: Revealing the three reasons why keyword rankings cannot be improved
![[Practical Collection] A comprehensive list of efficient tools necessary for operating Meow and Market Wang](/upload/images/67cc3e451ee19.webp)
Recommend
Marketing trends for 2022!
With the development of big data, artificial inte...
Information Flow Advertising | To seize the golden period of summer vacation, how to match the copywriting materials for various types of mobile games?
Summer vacation is approaching, and the first gol...
Advertising placement: A look at some of the public algorithms of various media from an operational perspective
The media’s algorithm is a black core. We don’t k...
Why is your information flow not converted? Where did the traffic go?
The world is so big that there are all kinds of s...
How to advertise correctly on self-media?
One of the ways to monetize self-media is to post...
Lao You's short-term system: the essence of the short-term system and the leading strategy
Lao You’s short-term system: The essence of the sh...
Gigabit bandwidth server rental price
Gigabit bandwidth server rental price, Gigabit ba...
Li Yumei: How to create an internal link system that is convenient for users to browse and is favored by spiders?
SEO promotion is divided into on-site and off-sit...
How to operate a community from 0 to 1? Here are my 7 thoughts
Next, I will talk about building a community from...
Use community operation thinking to operate core users!
For mature products with a large number of users,...
What are the functions of the Home Chef Door-to-Door Service Mini Program app? How much does the Home Chef Door-to-Door Service Mini Program cost?
With the improvement of economic level, people ha...
Case + Method: How to build a user growth system for cash loan products
By using the fission method to build a growth sys...
Collection | 30+ data analysis and production tools essential for operations!
Today, I would like to recommend some commonly us...
How to break through the bottleneck of new media operations?
In the past few days, many operations partners ha...
How many days in advance can we visit the graves during the Qingming Festival in 2022? What are the rules for visiting graves? The best time to visit graves!
The Qingming Festival holiday begins tomorrow. Du...