Wuchuan SEO Training: These methods may lead to excessive website SEO optimization, are you still using them?

Are there still many people using excessive website SEO optimization techniques? We all need to keep learning, especially on the Internet, and we must not slack off in learning. Optimization is no exception. Many people are still using excessive optimization techniques when operating, which is useless for the ranking of the website. The following is an introduction to these excessive optimization techniques:

These methods may lead to excessive website SEO optimization. Are you still using them?

1. Constantly update the website

For a new website, content is the most important part, and daily updating is the primary and necessary operation. However, for old websites with sufficient content, there is no need to force content on your website every day. Otherwise, it is easy to reduce the authority of your website due to the highly similar content.

2. Rigid internal link pointing

In the past, inserting a lot of anchor texts linking to the homepage would indeed have a very significant impact on the keyword ranking of your website's homepage. However, in fact, there are already enough links pointing to the homepage on each page. If you add a lot of links to the homepage in the article, this is unreasonable and will easily be judged as over-optimization by search engines, which may lead to a reduction in authority.

3. Unreasonable keyword stacking

The density of keywords on website pages is a very important factor in judging keyword rankings, so many people try their best to increase the density of keywords on the website. However, many people still make a very serious mistake. That is, in order to take the upper limit value between 2% and 8% of keywords, many people put keywords randomly on the website, which can easily be judged by search engines as malicious stacking. Related reading: How to correctly select keywords for online marketing

4. External link building

Many people often fail to preserve all aspects and make mistakes in one aspect, which leads to the loss of all previous efforts and brings negative consequences to the website, such as not taking into account the relevance, the breadth of external links, etc.

5. Increase website traffic

In the search engine rankings, the ranking factor of user click voting has been added, so many people are actively brushing traffic to the website. However, it is important to remember that normal users have access tracks, and machine brushing is different from natural person clicks. Many times, it is not only a waste of time and has no effect, but also a waste of website bandwidth.

We need to reflect on whether there are such problems in the SEO optimization of our own website. If so, we must correct them in time. The search engine algorithms are changing, and our SEO should also detect these changes in time and continue to learn and correct them.