up to date! Data rankings of 48 information flow platforms, which channel leads the list?

up to date! Data rankings of 48 information flow platforms, which channel leads the list?

The traffic rankings of major information flow platforms in May are coming~~

So, what are the new changes in the data compiled by the editor this time?

This issue of the traffic list has added data from automobile platforms ( Autohome , Autohome, and Driving Test Guide), with a total of 9 categories and 48 popular information flow platform traffic lists, and a multi-dimensional analysis of popular platforms.

Must-read reference data for information flow channel delivery !

Next, let’s take a look at the rise and fall of each dimension on each major platform.

▼ Monthly Activity Top Ranking

Ranking app Monthly active users (10,000 units) increase
1 WeChat 103565 0.60%
2 QQ 60846 1.10%
3 Tencent Video 60371 1.10%
4 iQIYI 58406 -3.00%
5 Sina Weibo 52171 1.00%
6 YouTube 44973 -1.00%
7 Baidu search 44066 -1.00%
8 QQ Mobile Browser 40018 1.50%
9 Wifi Master Key 30259 0.10%
10 UC Mobile Browser 29733 0.60%
11 Ink Weather 26257 0.40%
12 Tencent News 25713 -0.70%
13 quick worker 23929 1.60%
14 Today's headlines 21475 1.20%
15 Tik Tok 21371 4.00%
16 NetEase Cloud Music 14803 -0.20%
17 Watermelon Video 14487 -2.30%
18 Volcano video 14333 -3.20%
19 Sina News 12433 5.70%
20 Xiaomi Video 11621 2.20%
twenty one 360 Mobile Browser 11399 3.30%
twenty two NetEase News 9480 -0.40%
twenty three Himalayas 7900 -5.00%
twenty four Daily Express 7697 -3.30%
25 Baidu Post Bar 7342 -3.80%
26 Sohu News 6935 4.80%
27 Momo 6477 -1.50%
28 Baidu Browser 6419 3.00%
29 Zhihu 5200 0.10%
30 Phoenix News 5157 2.10%
31 QQ Space 4709 -11.00%
32 Yidian News 4018 5.40%
33 Sohu Video 3989 -8.80%
34 litchi 3833 5.70%
35 Pomelo 3681 -0.80%
36 Fun headlines 3468 4.30%
37 Qingting FM 2999 -2.30%
38 Cheetah Browser 2868 6.50%
39 Car Home 2609 1.20%
40 Driving Test Guide 2156 -2.80%
41 Car Emperor 1678 18.40%
42 Lazy Listening 1255 -6.40%
43 Pulse 994 0.70%
44 Sina Sports 519 -3.10%
45 Football King 507 -5.10%
46 Sina Finance 503 8.00%
47 Koala FM 236 18.40%
48 UC Headlines 198 -1.90%

▼ Top three monthly active users

Ranking app increase Monthly active users (10,000 units)
41 Car Emperor 18.40% 1678
47 Koala FM 18.40% 236
46 Sina Finance 8.00% 503

▼ Top three monthly active users with the largest decline

Ranking app increase Monthly active users (10,000 units)
32 QQ Space -11.00% 4709
33 Sohu Video -8.80% 3989
42 Lazy Listening -6.40% 1255

The platform with the largest increase in monthly active users is our newly added platform this time - Dongchedi. According to data obtained by Qinggua Media, this platform has been growing for three consecutive months. Promoters in the automotive industry can check it out. In addition, the monthly active users of Kaola FM and Sina Finance have increased significantly, but the user base of these two platforms is not large, so those who have channel needs can pay attention to them.

▼ Daily activity TOP list

Ranking app Daily active users (10,000 units) increase
1 WeChat 81913 1.00%
2 QQ 31476 -2.00%
3 iQIYI 16424 -3.00%
4 Tencent Video 16368 3.00%
5 Sina Weibo 15129 1.00%
6 Baidu search 12082 0.00%
7 QQ Mobile Browser 11996 1.00%
8 quick worker 10004 -1.00%
9 Today's headlines 9976 2.00%
10 UC Mobile Browser 9936 0.00%
11 Tik Tok 9917 3.00%
12 Tencent News 9381 0.00%
13 YouTube 8801 -2.00%
14 Wifi Master Key 8701 0.00%
15 Watermelon Video 7213 -3.00%
16 Volcano video 6760 -4.00%
17 Ink Weather 6100 0.00%
18 360 Mobile Browser 3382 3.00%
19 NetEase Cloud Music 3163 -2.00%
20 Sina News 2793 9.00%
twenty one NetEase News 2648 0.00%
twenty two Sohu News 1947 4.00%
twenty three Daily Express 1834 -4.00%
twenty four Baidu Post Bar 1696 -3.00%
25 Xiaomi Video 1644 3.00%
26 Momo 1577 -3.00%
27 Phoenix News 1397 2.00%
28 QQ Space 1368 -13.00%
29 Baidu Browser 1341 3.00%
30 Himalayas 1148 -8.00%
31 Yidian News 1111 5.00%
32 Fun headlines 1021 2.00%
33 Zhihu 806 1.00%
34 Pomelo 761 -2.00%
35 Cheetah Browser 668 7.00%
36 Sohu Video 564 -9.00%
37 litchi 471 5.00%
38 Qingting FM 467 -1.00%
39 Car Home 441 5.00%
40 Driving Test Guide 288 -3.00%
41 Lazy Listening 286 -6.00%
42 Car Emperor 235 15.00%
43 Football King 128 -10.00%
44 Sina Finance 105 16.00%
45 Sina Sports 102 -6.00%
46 Pulse 91 2.00%
47 UC Headlines 41 -6.00%
48 Koala FM 26 23.00%

▼ Top three daily activity growth rates

Ranking app increase Daily active users (10,000 units)
48 Koala FM 23.00% 26
44 Sina Finance 16.00% 105
42 Car Emperor 15.00% 235

▼ The top three daily activity declines

Ranking app increase Daily active users (10,000 units)
28 QQ Space -13.00% 1368
43 Football King -10.00% 128
36 Sohu Video -9.00% 564

The top three in terms of daily active users growth are still the top three in monthly active users list. Let's look at the decline. The traffic of Dongqiudi has declined in May, but Qinggua Media concludes that the traffic of this platform will definitely increase in June. There is still more than half a month until the end of the World Cup . Those who have ideas can consider the traffic of this platform.

▼ Monthly total effective time TOP list

Ranking app Total effective time per month (10,000 hours) increase
1 WeChat 2352076 6.70%
2 Tencent Video 631356 5.30%
3 iQIYI 623731 -2.40%
4 QQ 502832 7.40%
5 YouTube 496217 6.10%
6 Today's headlines 283598 13.30%
7 UC Mobile Browser 225820 10.30%
8 Sina Weibo 210819 4.20%
9 Baidu search 186954 10.90%
10 QQ Mobile Browser 183512 14.50%
11 Watermelon Video 158323 0.20%
12 Tencent News 139736 15.40%
13 quick worker 119661 14.70%
14 Tik Tok 116235 -6.20%
15 360 Mobile Browser 85393 12.20%
16 NetEase News 59876 5.40%
17 Wifi Master Key 42033 13.00%
18 Sina News 37358 20.10%
19 NetEase Cloud Music 32340 11.80%
20 Momo 31661 10.00%
twenty one Volcano video 30866 24.00%
twenty two Himalayas 28100 1.90%
twenty three Baidu Browser 26205 5.30%
twenty four Baidu Post Bar 25489 3.70%
25 Daily Express 23970 14.30%
26 Phoenix News 20277 3.80%
27 Sohu Video 19445 -6.20%
28 Yidian News 18413 12.40%
29 Sohu News 16796 6.50%
30 Zhihu 16794 13.90%
31 Xiaomi Video 14836 14.50%
32 Ink Weather 14776 10.30%
33 Fun headlines 13434 17.50%
34 Cheetah Browser 13312 7.10%
35 Pomelo 7206 9.00%
36 litchi 5031 20.70%
37 QQ Space 4369 -10.10%
38 Driving Test Guide 4310 2.60%
39 Car Home 4051 10.70%
40 Qingting FM 3967 4.30%
41 Lazy Listening 3810 0.90%
42 Sina Sports 1758 0.80%
43 Car Emperor 1081 450.20%
44 Football King 1066 5.30%
45 Sina Finance 1062 7.00%
46 UC Headlines 937 8.80%
47 Pulse 594 6.00%
48 Koala FM 198 34.80%

▼ The top three increases in effective duration

Ranking app increase Total effective time per month (10,000 hours)
43 Car Emperor 450.20% 1081
48 Koala FM 34.80% 198
twenty one Volcano video 24.00% 30866


▼ The top three reductions in effective duration

Ranking app increase Total effective time per month (10,000 hours)
37 QQ Space -10.10% 116235
27 Sohu Video -6.20% 19445
14 Tik Tok -6.20% 4369

In May, the total effective time of users increased on 44 out of 48 information flow platforms, which indirectly shows that the traffic of mobile apps is likely to continue to increase. The increase in user stickiness and activity also sends a good signal to Internet marketers .

▼ Top Male Users

Ranking app male
1 Sina Sports 77.75%
2 Phoenix News 74.81%
3 Sina Finance 72.77%
4 Football King 72.70%
5 Car Emperor 69.97%
6 Car Home 65.78%
7 Momo 65.69%
8 UC Headlines 64.03%
9 Xiaomi Video 63.95%
10 360 Mobile Browser 62.44%

▼Top list of female users

Ranking app female
1 Pomelo 97.27%
2 QQ Space 60.59%
3 litchi 59.38%
4 Zhihu 58.21%
5 iQIYI 56.15%
6 Tencent Video 56.13%
7 Watermelon Video 55.19%
8 NetEase Cloud Music 54.36%
9 Sina Weibo 53.75%
10 Tik Tok 52.05%

▼ Top list under 24 years old

Ranking app 24 years and below
1 Pomelo 36.41%
2 litchi 35.99%
3 NetEase Cloud Music 34.80%
4 Sohu Video 29.79%
5 iQIYI 29.73%

▼ 25-30 years old TOP list

Ranking app 25-30 years old
1 Pomelo 41.55%
2 Sohu Video 38.32%
3 Watermelon Video 37.28%
4 iQIYI 35.38%
5 Tencent Video 34.95%

▼ 31-35 years old TOP list

Ranking app 31-35 years old
1 Sina Sports 49.93%
2 Football King 49.66%
3 Momo 38.00%
4 Driving Test Guide 32.72%
5 Volcano video 32.28%

▼ 36-40 years old TOP list

Ranking app 36-40 years old
1 Sina Finance 26.07%
2 360 Mobile Browser 24.95%
3 QQ Mobile Browser 22.14%
4 Driving Test Guide 21.89%
5 Cheetah Browser 20.72%


▼ Top list for those aged 41 and above

Ranking app 41 years and above
1 Sina Finance 11.22%
2 Xiaomi Video 6.22%
3 UC Headlines 6.21%
4 WeChat 6.20%
5 Phoenix News 5.96%

The above is the data and ranking of information flow platforms in May compiled by the editor. I hope it can help you choose channels and make references for delivery. If you need additional suggestions, please leave a message~~

For information flow advertising , please visit Qinggua Media’s official website: www.iqingua.com

Author: Ai Qijun , authorized to be published by Qinggua Media .

Source: Aichi SEM

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