The traffic rankings of major information flow platforms in May are coming~~
So, what are the new changes in the data compiled by the editor this time?
This issue of the traffic list has added data from automobile platforms ( Autohome , Autohome, and Driving Test Guide), with a total of 9 categories and 48 popular information flow platform traffic lists, and a multi-dimensional analysis of popular platforms.
Must-read reference data for information flow channel delivery !
Next, let’s take a look at the rise and fall of each dimension on each major platform.
▼ Monthly Activity Top Ranking
Ranking
app
Monthly active users (10,000 units)
increase
1
WeChat
103565
0.60%
2
QQ
60846
1.10%
3
Tencent Video
60371
1.10%
4
iQIYI
58406
-3.00%
5
Sina Weibo
52171
1.00%
6
YouTube
44973
-1.00%
7
Baidu search
44066
-1.00%
8
QQ Mobile Browser
40018
1.50%
9
Wifi Master Key
30259
0.10%
10
UC Mobile Browser
29733
0.60%
11
Ink Weather
26257
0.40%
12
Tencent News
25713
-0.70%
13
quick worker
23929
1.60%
14
Today's headlines
21475
1.20%
15
Tik Tok
21371
4.00%
16
NetEase Cloud Music
14803
-0.20%
17
Watermelon Video
14487
-2.30%
18
Volcano video
14333
-3.20%
19
Sina News
12433
5.70%
20
Xiaomi Video
11621
2.20%
twenty one
360 Mobile Browser
11399
3.30%
twenty two
NetEase News
9480
-0.40%
twenty three
Himalayas
7900
-5.00%
twenty four
Daily Express
7697
-3.30%
25
Baidu Post Bar
7342
-3.80%
26
Sohu News
6935
4.80%
27
Momo
6477
-1.50%
28
Baidu Browser
6419
3.00%
29
Zhihu
5200
0.10%
30
Phoenix News
5157
2.10%
31
QQ Space
4709
-11.00%
32
Yidian News
4018
5.40%
33
Sohu Video
3989
-8.80%
34
litchi
3833
5.70%
35
Pomelo
3681
-0.80%
36
Fun headlines
3468
4.30%
37
Qingting FM
2999
-2.30%
38
Cheetah Browser
2868
6.50%
39
Car Home
2609
1.20%
40
Driving Test Guide
2156
-2.80%
41
Car Emperor
1678
18.40%
42
Lazy Listening
1255
-6.40%
43
Pulse
994
0.70%
44
Sina Sports
519
-3.10%
45
Football King
507
-5.10%
46
Sina Finance
503
8.00%
47
Koala FM
236
18.40%
48
UC Headlines
198
-1.90%
▼ Top three monthly active users
Ranking
app
increase
Monthly active users (10,000 units)
41
Car Emperor
18.40%
1678
47
Koala FM
18.40%
236
46
Sina Finance
8.00%
503
▼ Top three monthly active users with the largest decline
Ranking
app
increase
Monthly active users (10,000 units)
32
QQ Space
-11.00%
4709
33
Sohu Video
-8.80%
3989
42
Lazy Listening
-6.40%
1255
The platform with the largest increase in monthly active users is our newly added platform this time - Dongchedi. According to data obtained by Qinggua Media, this platform has been growing for three consecutive months. Promoters in the automotive industry can check it out. In addition, the monthly active users of Kaola FM and Sina Finance have increased significantly, but the user base of these two platforms is not large, so those who have channel needs can pay attention to them.
▼ Daily activity TOP list
Ranking
app
Daily active users (10,000 units)
increase
1
WeChat
81913
1.00%
2
QQ
31476
-2.00%
3
iQIYI
16424
-3.00%
4
Tencent Video
16368
3.00%
5
Sina Weibo
15129
1.00%
6
Baidu search
12082
0.00%
7
QQ Mobile Browser
11996
1.00%
8
quick worker
10004
-1.00%
9
Today's headlines
9976
2.00%
10
UC Mobile Browser
9936
0.00%
11
Tik Tok
9917
3.00%
12
Tencent News
9381
0.00%
13
YouTube
8801
-2.00%
14
Wifi Master Key
8701
0.00%
15
Watermelon Video
7213
-3.00%
16
Volcano video
6760
-4.00%
17
Ink Weather
6100
0.00%
18
360 Mobile Browser
3382
3.00%
19
NetEase Cloud Music
3163
-2.00%
20
Sina News
2793
9.00%
twenty one
NetEase News
2648
0.00%
twenty two
Sohu News
1947
4.00%
twenty three
Daily Express
1834
-4.00%
twenty four
Baidu Post Bar
1696
-3.00%
25
Xiaomi Video
1644
3.00%
26
Momo
1577
-3.00%
27
Phoenix News
1397
2.00%
28
QQ Space
1368
-13.00%
29
Baidu Browser
1341
3.00%
30
Himalayas
1148
-8.00%
31
Yidian News
1111
5.00%
32
Fun headlines
1021
2.00%
33
Zhihu
806
1.00%
34
Pomelo
761
-2.00%
35
Cheetah Browser
668
7.00%
36
Sohu Video
564
-9.00%
37
litchi
471
5.00%
38
Qingting FM
467
-1.00%
39
Car Home
441
5.00%
40
Driving Test Guide
288
-3.00%
41
Lazy Listening
286
-6.00%
42
Car Emperor
235
15.00%
43
Football King
128
-10.00%
44
Sina Finance
105
16.00%
45
Sina Sports
102
-6.00%
46
Pulse
91
2.00%
47
UC Headlines
41
-6.00%
48
Koala FM
26
23.00%
▼ Top three daily activity growth rates
Ranking
app
increase
Daily active users (10,000 units)
48
Koala FM
23.00%
26
44
Sina Finance
16.00%
105
42
Car Emperor
15.00%
235
▼ The top three daily activity declines
Ranking
app
increase
Daily active users (10,000 units)
28
QQ Space
-13.00%
1368
43
Football King
-10.00%
128
36
Sohu Video
-9.00%
564
The top three in terms of daily active users growth are still the top three in monthly active users list. Let's look at the decline. The traffic of Dongqiudi has declined in May, but Qinggua Media concludes that the traffic of this platform will definitely increase in June. There is still more than half a month until the end of the World Cup . Those who have ideas can consider the traffic of this platform.
▼ Monthly total effective time TOP list
Ranking
app
Total effective time per month (10,000 hours)
increase
1
WeChat
2352076
6.70%
2
Tencent Video
631356
5.30%
3
iQIYI
623731
-2.40%
4
QQ
502832
7.40%
5
YouTube
496217
6.10%
6
Today's headlines
283598
13.30%
7
UC Mobile Browser
225820
10.30%
8
Sina Weibo
210819
4.20%
9
Baidu search
186954
10.90%
10
QQ Mobile Browser
183512
14.50%
11
Watermelon Video
158323
0.20%
12
Tencent News
139736
15.40%
13
quick worker
119661
14.70%
14
Tik Tok
116235
-6.20%
15
360 Mobile Browser
85393
12.20%
16
NetEase News
59876
5.40%
17
Wifi Master Key
42033
13.00%
18
Sina News
37358
20.10%
19
NetEase Cloud Music
32340
11.80%
20
Momo
31661
10.00%
twenty one
Volcano video
30866
24.00%
twenty two
Himalayas
28100
1.90%
twenty three
Baidu Browser
26205
5.30%
twenty four
Baidu Post Bar
25489
3.70%
25
Daily Express
23970
14.30%
26
Phoenix News
20277
3.80%
27
Sohu Video
19445
-6.20%
28
Yidian News
18413
12.40%
29
Sohu News
16796
6.50%
30
Zhihu
16794
13.90%
31
Xiaomi Video
14836
14.50%
32
Ink Weather
14776
10.30%
33
Fun headlines
13434
17.50%
34
Cheetah Browser
13312
7.10%
35
Pomelo
7206
9.00%
36
litchi
5031
20.70%
37
QQ Space
4369
-10.10%
38
Driving Test Guide
4310
2.60%
39
Car Home
4051
10.70%
40
Qingting FM
3967
4.30%
41
Lazy Listening
3810
0.90%
42
Sina Sports
1758
0.80%
43
Car Emperor
1081
450.20%
44
Football King
1066
5.30%
45
Sina Finance
1062
7.00%
46
UC Headlines
937
8.80%
47
Pulse
594
6.00%
48
Koala FM
198
34.80%
▼ The top three increases in effective duration
Ranking
app
increase
Total effective time per month (10,000 hours)
43
Car Emperor
450.20%
1081
48
Koala FM
34.80%
198
twenty one
Volcano video
24.00%
30866
▼ The top three reductions in effective duration
Ranking
app
increase
Total effective time per month (10,000 hours)
37
QQ Space
-10.10%
116235
27
Sohu Video
-6.20%
19445
14
Tik Tok
-6.20%
4369
In May, the total effective time of users increased on 44 out of 48 information flow platforms, which indirectly shows that the traffic of mobile apps is likely to continue to increase. The increase in user stickiness and activity also sends a good signal to Internet marketers .
▼ Top Male Users
Ranking
app
male
1
Sina Sports
77.75%
2
Phoenix News
74.81%
3
Sina Finance
72.77%
4
Football King
72.70%
5
Car Emperor
69.97%
6
Car Home
65.78%
7
Momo
65.69%
8
UC Headlines
64.03%
9
Xiaomi Video
63.95%
10
360 Mobile Browser
62.44%
▼Top list of female users
Ranking
app
female
1
Pomelo
97.27%
2
QQ Space
60.59%
3
litchi
59.38%
4
Zhihu
58.21%
5
iQIYI
56.15%
6
Tencent Video
56.13%
7
Watermelon Video
55.19%
8
NetEase Cloud Music
54.36%
9
Sina Weibo
53.75%
10
Tik Tok
52.05%
▼ Top list under 24 years old
Ranking
app
24 years and below
1
Pomelo
36.41%
2
litchi
35.99%
3
NetEase Cloud Music
34.80%
4
Sohu Video
29.79%
5
iQIYI
29.73%
▼ 25-30 years old TOP list
Ranking
app
25-30 years old
1
Pomelo
41.55%
2
Sohu Video
38.32%
3
Watermelon Video
37.28%
4
iQIYI
35.38%
5
Tencent Video
34.95%
▼ 31-35 years old TOP list
Ranking
app
31-35 years old
1
Sina Sports
49.93%
2
Football King
49.66%
3
Momo
38.00%
4
Driving Test Guide
32.72%
5
Volcano video
32.28%
▼ 36-40 years old TOP list
Ranking
app
36-40 years old
1
Sina Finance
26.07%
2
360 Mobile Browser
24.95%
3
QQ Mobile Browser
22.14%
4
Driving Test Guide
21.89%
5
Cheetah Browser
20.72%
▼ Top list for those aged 41 and above
Ranking
app
41 years and above
1
Sina Finance
11.22%
2
Xiaomi Video
6.22%
3
UC Headlines
6.21%
4
WeChat
6.20%
5
Phoenix News
5.96%
The above is the data and ranking of information flow platforms in May compiled by the editor. I hope it can help you choose channels and make references for delivery. If you need additional suggestions, please leave a message~~
For information flow advertising , please visit Qinggua Media’s official website: www.iqingua.com
Author: Ai Qijun , authorized to be published by Qinggua Media .