Introduction to Xiaomi App Store distribution advertising resources!

Introduction to application distribution advertising resources

What are the application distribution ads in Xiaomi’s performance advertising?

Xiaomi's performance marketing app distribution ads include Xiaomi App Store, Security Center and other Xiaomi resources (such as Xiaomi Video's app recommendation cards), helping mobile apps to gain downloads, conversion effects and brand awareness faster.

What delivery methods are supported?

Application distribution resources support CPD/CPC self-service bidding on the EMI platform. (For details, please refer to "Putting Guide - Resource Position Classification and Description")

The main battlefield for app distribution: app stores

Xiaomi App Store is Xiaomi's largest and highest-quality application distribution channel, with cumulative distribution exceeding 120 billion. Its application activation rate has long been leading the industry, and it has become one of the preferred promotion channels for application developers.

01 Advertisements are essential for installation

Resource features : Companies with an installation rate higher than 2% or the top 3 in the industry can apply to open the resource. It will be authoritatively recommended for the first time and can be installed with one click.

Applicable customers : Suitable for customers with a high market share.

02 Home page focus picture

Resource features : Enter the core position of the store homepage, high exposure;

Applicable customers : Suitable for advertisers who are looking for brand exposure and have a large promotion demand in the short term;

Resource description : CPC bidding carousel, the second and fifth frames can be displayed by bidding, and personalized detail page delivery can be configured.

03 Routine installation advertisement

Resource features : App store activities in the form of landing pages, with the entrance being the homepage focus picture + push + irregular screen opening to guide traffic;

Applicable customers : Suitable for all advertisers, who can meet the brand exposure requirements during the activity period and have a large promotion demand in the short term;

Resource description : App stores plan activities from time to time, and traffic fluctuates according to the activity cycle.

04 Red Envelope Special Advertising

Resource features : Cash red envelopes attract users to download and activate, with low cost and high activation conversion rate.

Applicable customers : It has high activation conversion rate and is suitable for coordinating with other resources to improve overall activation. It is also suitable for advertisers who have a large demand for activation in the short term.

05 Featured Listing Ads

Resource characteristics : high user recognition, large download volume, and high-quality products that shape the industry's top position.

Applicable customers : Suitable for all application download customers, to enhance brand awareness and position in related industries.

06 Search Advertising

Resource features : strong search relevance, high download conversion rate, grabbing attention and guiding downloads.

Applicable customers : Suitable for all app download customers and advertisers who pursue high conversion and distribution volume.

07 Ranking Advertising

Resource characteristics : Suitable for brands with a certain degree of popularity. With the help of TOP ranking, it can drive download behavior, focus on the current popular applications in the market, and satisfy users' curiosity and desire for novelty.

Applicable customers : Suitable for advertisers who hope to use the rankings to improve their brand industry rankings and brand awareness.

08 Search Rich Media Ads

Resource features: attractive style, visible activity information, improved conversion rate, and configurable personalized detail page delivery.

Applicable customers: Suitable for all app download customers and advertisers pursuing high conversion rates.

09 Application related recommendations

Resource features: Supports targeting, can specify APP type/APP name, or not limit the delivery; the entrance conforms to user habits and is easier to attract customers to download.

Applicable customers: Suitable for advertisers who want to track the placement of competing products in the same industry or invest in a certain APP upgrade.

Other application distribution resources - Security Center, Xiaomi other resources

In addition to app store resources, Xiaomi has other app distribution scenarios and can support app distribution CPD delivery.

01 Selected application promotion

Resource features : It brings together high-quality media resources and combines them with scene downloads to shape a positive brand image for the product.

02 Xiaomi Other Resources

Xiaomi's other resources include MIUI Xiaomi Life, Xiaomi Video, Xiaomi Music, Desktop Folder - Guess You Like, Download Manager and other APP distribution scenarios.

Resource features : rich and diverse scenarios, native advertising pages, and higher user favorability.

03 Incentive Advertising

Incentive ads include ads that display reward tasks in multiple apps such as Themes, Calendar, Xiaomi Life, and My Xiaomi-Cloud Services, allowing users to complete tasks and receive rewards.

Resource features: Download and installation are guided by scenarios, with low installation cost and high activation rate.

Related reading:

1. Introduction to Xiaomi App Store CPD Cooperation

2. Introduction to Xiaomi news resources and advertising formats

3. Introduction to Xiaomi App Store CPD prices and resources

4. Creative label settings for Xiaomi App Store advertising

5. Xiaomi Performance Marketing Account Opening Qualifications and Rules!

6. Introduction to Xiaomi MiMeng advertising resources

7. Introduction to Xiaomi Information Stream Performance Advertising Resources

8. Introduction to Xiaomi Information Stream Performance Advertising Resources