How to create a Douyin product details page? What are the requirements?

Do Douyin store merchants know how to ensure the quality of product detail pages? Let's explain it in detail below:

1. Basic requirements for Douyin product details page

1. Basic requirements for attributes:

If you select or fill in product attributes, you should ensure that the required attributes are selected or filled in according to the prompts. In addition to the attributes that must be filled in, it is recommended that merchants supplement them according to the actual situation of the product. You can supplement other attribute fields and try to avoid selecting "other/other" or filling in random information.

2. Basic requirements for graphics and text:

It is recommended that merchants fully describe the product in the picture description to ensure that buyers can intuitively perceive: product appearance, usage scenarios, product efficacy, product parameters and other information. At the same time, it is not recommended that the image on the product details page be exactly the same as the main image, and try to ensure the diversity of information.

3. Basic requirements for categories:

It is recommended that merchants choose product categories according to the categories recommended by the platform. If the categories recommended by the platform do not match the products, you can choose the categories that are closest to the product attributes.

2. Product details page - low quality graphics

For example, the following scenario occurs:

1. Pornographic and vulgar

Bad pornographic suggestions, such as sexy poses, seductive movements, exposed sexual organs and surrounding skin, dirty words/sexual language, intimate contact with others touching private organs, etc.

2. Bloody horror

It involves animal slaughtering scenes, raw meat products, large areas of blood, twisted/displaced/spliced ​​organs, animals (including humans) biting/gnawing living things, etc.

3. Nausea and disgust

Content related to human filth, body (including skin) diseases, dirty objects, feces, urine, farts, menstrual blood and other human secretions/excretions, and content showing disgusting animals, ghosts, animals, mental pollution or strong impact.

3. Product details page - the problem of richness of pictures and texts

1. Lack of key information (here we take clothing, fresh food, and beauty products as examples)

① Clothing (tops and pants, underwear), shoes and boots

- Include size information in the details

- The details should include product appearance pictures

- On the product details page, the user should be clearly informed of the product washing and care requirements.

② Fresh fruits should have descriptions of large, medium and small fruits on the product details page (including sku), and the specific differences should be clearly stated (such as weight, size, and comparison pictures are all acceptable). If the thickness of meat is advertised, the specific differences should be clearly stated (such as weight, size, and comparison pictures are all acceptable)

③ For beauty products, the product details page should include the following:

-Label packaging display

-Qualification display

- Usage Guide

-Kind tips

2. Insufficient images on product detail pages

Insufficient pictures on the product details page include only one picture on the product details page, and the picture on the product details page is exactly the same as the main picture (including the number of pictures and the content of the pictures). This will affect the information acquisition of consumers, making it impossible for consumers to obtain relevant information about the product from the product details page. It must be avoided!

4. Product details page - image and text quality issues

Here are a few violation scenarios to watch out for:

1. Third-party logo

It means that the main picture/merchant details/SKU involves third-party logos (LOGOs of other e-commerce platforms except Douyin e-commerce), which affects the user perception. Let me clarify here that the Douyin e-commerce logo cannot be added at will, as it will involve copyright infringement.

2. Border interval diagram

This refers to detail images with black borders or noticeable spaces between them.

3. Low-quality images include the following:

① Pictures involving selfies, live broadcasts, or screenshots of movies and TV shows taken with a mobile phone.

- There are three criteria for judging mobile phone selfies: using a selfie stick or holding the phone in the hand; the camera, screen and face or mirror are facing each other; the main picture contains icons related to taking pictures and editing photos;

② The picture is blurred, distorted or the font is unrecognizable

③ The objects in the pictures show traces of cutouts

④ The edges of the displayed object are uneven and blurred

⑤ Pictures with obvious hangers or clothes racks and poor image quality (including blurry images, poor pixel quality, dark images, and obvious product shadows)

⑥ All the pictures on the product details page are worthless text

4. Compress images

It refers to the situation where the product image appears twisted, stretched, or deformed.