Christmas marketing strategy for booming sales!

This year's shopping season seems to be "cold and deserted", but there is still good news for independent site sellers: the global sales of a certain independent site platform during Black Friday and Cyber ​​Monday reached US$6.3 billion, an increase of 23% compared to 2020, and consumers' enthusiasm for "buying, buying, buying" on independent sites continues to rise. Independent website sellers should hurry up and prepare for the last marketing node of this year - the Christmas peak season!

We have specially summarized a set of Christmas sales strategies for independent website sellers to help you master Christmas marketing!

1. The Christmas atmosphere is getting hot

1. Create a store atmosphere

Give your store a Christmas look to let consumers feel the festive atmosphere. Independent site sellers can use exclusive elements (snowflakes, ribbons, bells, Christmas trees, elk, Santa Claus, gingerbread men) to create a Christmas atmosphere and attract consumers.

2. Customized product packaging

For some consumers, packaging design is as important as product quality. Labeling products as "Christmas limited edition" will not only enhance consumers' shopping experience, but when consumers (especially some KOLs) post "unboxing videos" on social media, the exquisite and innovative product packaging will cause heated discussions, and more consumers will pay attention to your products and brands.

(Benefit Cosmetics Christmas themed packaging)

3. Decorate your social media homepage

In addition to creating a Christmas atmosphere on the site, don’t forget to add some Christmas decorations to the homepages of the brand’s various social media outlets. Social media is one of the main windows for consumers to interact directly with brands. Decorating social media profiles with Christmas brand images can create a full-scale holiday experience for consumers.

London Drugs added ribbons, snowmen and candy to its Facebook profile and cover photo to give consumers a Christmas experience.

2. Promotional activities are getting hotter

1. Christmas 12-day limited-time promotion

"12 Days of Christmas" is a common Christmas promotion method currently used by businesses. It means launching different product discounts on each of the 12 days to attract consumers' continued attention and purchases. This type of promotion not only provides consumers with a daily discount guide, but also creates scarcity for discounted products, making consumers feel a sense of urgency and having to place an order immediately to enjoy the discount and own the product.

(Sally Beauty Supply will offer different beauty product discounts every day starting from December 10)

Moreover, this 12-day continuous promotion is a step that continues to heat up the festival. Interested consumers will follow the brand's daily promotions and remain looking forward to the products. Of course, during these 12 days, merchants can not only offer limited-time discounts on products, but also launch new products, conduct membership points activities, buy-one-get-one-free promotions, etc., and make their independent sites "hot" through various forms.

2. Gift List

Compared to the 12-day promotional discounts, the gift list is more like a site-wide shopping guide for consumers. The survey shows that gifts account for 53% of total spending during Christmas. Around the holidays, consumers are likely to be overwhelmed by the variety of options and promotions and unsure of what to buy for their family and friends, in which case gift lists can provide them with inspiration.

(Nordstrom has added a Make Merry option on its independent website to push gift inspiration to consumers every day.)

If merchants can provide different gift combinations, it can not only help consumers save selection time, but also increase average order value and sales. In addition, merchants can also combine gift lists and prepare some ready-made gift packages for consumers on the independent website. This is a good way of bundling sales that is less likely to cause consumer disgust.

(Christmas gift boxes prepared by Benefit Cosmetics for consumers)

3. Free gifts

Christmas is a time when people give gifts to each other. Businesses can also join in the festival and provide your consumers with a free warm winter gift. Celebrating holidays by giving consumers free gifts when they place an order can strengthen connections with consumers, create a positive shopping experience for them, and increase consumer loyalty to the brand.

(Nordstrom offers free gifts after spending $125)

4. Email Marketing

Don’t forget to send holiday email reminders to consumers. Subscribers, current purchasers, and past purchasers are all opportunities worth exploring for businesses. Use email marketing tools to segment existing consumer groups and send personalized emails to everyone to let them know about Christmas deals and feel the brand care.

Kurt Geiger used a Christmas poem in his email to get subscribers into the holiday spirit and boost sales.

5. Social Media Marketing

Social media is an important channel for brands to communicate with consumers. Merchants can inform consumers of Christmas discounts, limited-time benefits, gift guides, etc. on social media, and carry out various forms of marketing activities on social media.

(Scented by Hattie posted a lucky draw on Instagram, encouraging users to interact to win a limited edition Christmas candle calendar.)

(La Croix creates topics on social media that consumers can participate in by giving gifts to KOLs, thus achieving social media traffic.)

3. Analyze the promotion data

Return activities continue to give back

There is a blurry period between Christmas and New Year, which is a great time for businesses to continue to increase sales. This is a time when consumers are typically spending time with friends and family, entertaining themselves, relaxing — and catching up on their phones. Offer limited-time sales of "what Santa didn't give me" and slash prices on items you want to clear out to boost year-end sales.

(Seasalt Cornwall launches final winter sale after Christmas sale)

The Christmas sale has already kicked off. Merchants can take advantage of this 12-day promotion to maximize the peak season atmosphere and achieve explosive sales. I wish all merchants great sales during the peak season!

Author: Shoplazza

Source: Shoplazza