How to advertise on Google? Just 12 steps!

Google Ads is a pay-per-click (PPC) system that allows your brand to appear in search results pages when people are looking for information related to your products or services.

In this article, we’ll discuss how to use advertising on Google to increase visibility for your business. Here’s a step-by-step guide on how to advertise on Google :

1. Create an account

The first step is to create an account with Google AdWords. The whole process is as easy as creating your own email account. You don't need expert help. All you need to do is go to Google Ads and fill out the required information.

You will need to enter your billing address, time zone, and currency. That’s all it takes to create an account on Google Ads. It's free and only takes a few minutes. Before you start choosing your campaign objectives, switch to Expert mode.

2. Determine your campaign goals

When you start a new online advertising campaign on any platform, you need to know exactly what you want to achieve. The ad creation process will go much more smoothly when you have a clear goal in mind.

Google Adwords provides users with a variety of online advertising options: search ads, display ads, shopping ads, video ads, and app ads. You can use different types of ads to achieve different goals.

Here’s a quick guide on how to choose an ad type based on your goals:

To break it down further, you can choose the following objectives for your Google Ads:

Search and Shopping ads

● Drive sales and conversions through your app, mobile or store

● Reach out to customers who are close to purchasing your product or who have contacted you

●Encourage customers to give you their contact information

●Drive visitors to your website

Display and video ads

In addition to the goals of search ads, display ads can help you:

●Introduce the product to the target audience

● Inspire potential customers to develop your product

● Increase brand awareness

Expand your reach when you launch new products or enter new markets

Application Advertising

●Encourage potential customers to install your app

3. Choose your campaign type

Once you’ve determined your campaign goals, you can then choose a campaign type for your Google Ads. The campaign type you choose will determine where your ads will appear.

In the screenshot below, you can see the options provided by Google AdWords:

(Image source: Google Ads)

When you hover your cursor over each given type, you will be able to see what assistance each type can provide you. If you want to automate your ads, you can choose Smart campaigns. With this option, you can automatically place ads on Google Maps, Google, and the web.

For different ad types on Google AdWords, you get different sub-options.

For example, if you choose Search, you need to activate the option to choose the method you want to achieve your goal. You can choose from the given options including phone call, website visit, store visit, and app download.

Follow the given steps for your campaign type to finish setting up your campaign.

4. Select the target location

The next step in advertising on Google is choosing where to place your ad. By choosing a specific location, you can better target your ads and get high-quality leads. By default, Google AdWords shows ads to users based on where they are likely to be seen.

If you want to narrow your search, you can also select a country or city. Under its Target options, you can even add a few miles or kilometers around a location. This option is helpful for sellers who run physical stores.

You can also exclude specific locations where you don’t want your Google Ads to appear. The benefit of using targeting is that you can see the estimated reach of your ad and further customize your targeting by excluding or adding other parameters.

5. Choose your target language and audience

It is difficult to convey your advertising message to an audience that speaks a different language. When advertising with Google Ads, you can solve this problem by using language targeting.

This option allows you to select the user's language. Therefore, your ads will only be shown to users with the same language preference or to website users who use the selected language.

If you want your ads to show to Spanish-speaking users, you should select Spanish as your campaign language. It’s also a good idea to create ads using Spanish keywords and ad text.

After selecting your language, you’ll need to choose a target audience for your campaign. Google AdWords offers you a variety of audience targeting options.

You can narrow your search based on education, marital status, parental status, interests, and other factors. You can also choose based on what they’re researching or how they interact with your business.

Alternatively, you can select the Observation option. Using this setting will not affect the overall reach of your campaign. This option will allow you to monitor the performance of your ads for the audience, topic, or placement you selected.

This feature allows you to view the execution of specific conditions without limiting the scope. This is a useful feature for those who are still trying to decide what ads are right for them. You can make changes to your bids based on your observations.

6. Decide on a budget

If you’re just starting out, then you need to figure out how much you’ll spend on Google Ads.

Google has no minimum or maximum ad spend limits. Your bid amount will vary based on your campaign type, keywords, and how much those keywords cost.

According to a study, the average CPC for Google AdWords across different industries on the search network is about $2.69. The price of multimedia ad simulcast is $0.63.

(Image source: WordStream)

For beginners, it is recommended to use pay-per-click (CPC) bidding. With this option, you pay a maximum amount for each click on your ad. It all comes down to how much a click on your ad is worth to you.

Once you set a maximum CPC bid, it will apply to all the keywords you've selected for your campaign. If some keywords are more valuable to you, you can change their bid amounts. To bid on a keyword, you need to click on the bid amount given in the “Max CPC” field.

7. Choose your ad extensions

Once you’ve set your budget, you’ll need to move on to choosing ad extensions.

Ad extensions are information that appears with ads on Google search results pages, with the goal of improving the effectiveness of the ad copy. These extensions can provide more information to your users and can also increase the click-through rate of your ads.

There are 3 types of ad extensions:

●Additional phone information: You can add a phone number

● Additional promotional information: You can add USP to make the ad more attractive (such as free delivery, 24-hour service, etc.)

● Additional links: You can add other relevant links to your website (such as About Us, Contact Us, etc.)

In the screenshot below, you can see that the ad includes a phone number, links to other pages, and other relevant information. These are ad extensions.

(Image source: Google)

There are many additional benefits to using extensions. For example, it allows you to measure clicks on specific links. Alternatively, you could run short-term online campaigns for pages that users are likely to miss. You can use attachments to increase brand awareness and get more leads.

8. Choose your keywords

The next step in setting up Google Ads is to create ad groups by selecting your target keywords.

When you create an ad group, you’ll be able to view your estimated daily clicks, cost-per-click (CPC), and total cost. This can help you identify keywords to target.

Keywords are the basis of ad targeting. If you don’t find the right keywords, your ads won’t reach the people who are searching for your products or services. This can result in poor performance on your Google Ads campaigns.

Of course, you’ll need to do some research upfront to find the right keywords for your campaign. Try not to add too many keywords at the same time, and focus on those that are more likely to bring in traffic or new leads.

To find keywords related to your brand, you can use a tool like Google Keyword Planner. All you need to do is enter basic keywords and search.

This tool will provide you with a list of related keywords, from which you can pick out the ones that your audience is more likely to use. You can also find out the minimum and maximum bids for each keyword.

Focus on long-tail keywords. These phrases containing three or more words may work better and meet the needs of users.

For example, if you search for "tickets," that search term is too broad. If you search for “cheap flights from Barcelona to New York” you are being very specific. This keyword indicates that the user is looking for cheap flights.

Depending on your niche, budget, and campaign type, you can choose the right keywords for your campaign.

9. Prepare your landing page

If your goal is to drive traffic or generate leads, you should prepare a solid landing page in advance.

You can create an amazing PPC campaign, but if your landing page is poorly designed, it will turn away your potential customers.

To keep your audience engaged, you can design landing pages specific to your ad. If your PPC ad promotes a specific product, you can build a simple but attractive landing page to showcase it.

If your ad redirects potential customers to your homepage, they may not be able to figure out what they are looking for. Customized landing pages shorten your sales funnel and get faster results.

Additionally, your landing page will allow you to customize your call-to-action (CTA). If your targeted PPC campaign is targeting people who are looking to buy a new car, you could customize your CTA to say: “Get This Car.” When it comes to landing pages and CTAs, you need to A/B test to find out what works for you.

10. Prepare advertising copy

Once you’ve completed all of the above steps, you can start preparing your ad copy. You need to enter all the details that will appear in your ad. You’ll also need to add a “Final URL” to the URL of the page where the click will be transferred to.

You can add up to three headlines for your ad. Each header is separated by "|". On mobile devices, the second title can wrap to a second line. The third title may not appear sometimes.

So, please use the best of these three titles as the first title.

You can also display part of the URL by adding a display path. Finally, you can add two descriptions for your ad. Keep in mind that the second description may not always be displayed.

(Image source: Google AdWords)

11. Review Ads

Always review any ad before placing it on Google. When reviewing your ad, pay attention to keywords and proofread for typos to make sure everything is as intended.

Before you go live, double-check your daily spend amount to make sure everything is on track.

Finally, when your ad is ready to go live, enter your payment information. After confirming your payment information, your ad

Will be visible to the target audience.

12. Understand and improve your quality score

After launching your campaign on Google, you should start monitoring it. Check your quality score and take steps to ensure it improves. The higher the score, the more relevant the keyword is to your PPC ad.

Google also uses the quality score to determine your cost-per-click (CPC).

Once your Google Ads campaign is live, track the performance of each keyword. Identify keywords with low scores and see if you can improve their relevance. If you can’t find a way to optimize them, then it’s best to delete and try new keywords.

in conclusion

A well-executed PPC advertising campaign on Google can generate significant revenue for your company.

All you need to do is open your Google account and decide on your campaign objective and type. Complete the setup process to specify the location, language, and other parameters used by your target audience.

Then determine your budget, choose your ad extensions and select the right keywords. If you’re running a campaign to generate leads or drive traffic, it’s recommended that you prepare your landing page in advance.

Author: Google Drain Brother

Source: Hugo.com