Kuaishou live broadcast promotion and traffic generation skills!

How effective is Kuaishou live streaming? Everyone has a different definition of fashion. For ordinary people, everyone has a pursuit of beauty, such as finding clothes and makeup that suit them. Almost every fashion style has the opportunity to be recognized by friends and its value on the Kuaishou platform.

Kuaishou's live broadcast content is diverse and can meet advertisers' diverse product requirements. The insertion of advertising slots provides advertisers with a variety of possibilities for advertising formats. Kuaishou's user positioning is "average social people", so advertisers' target customers are also relatively obvious. After obtaining traffic, commercial value realization is the current platform model, but this model is exactly what advertisers need. Once traffic is obtained, customer resources will follow and direct monetization can be carried out. So how to promote and attract traffic through Kuaishou live streaming? Let’s learn more with the editor.

How to promote and attract traffic on Kuaishou live broadcast?

Kuaishou live broadcast promotion

1. Discover short videos that are popular with the public

1. Use your imagination to make a creative short video and post it on Kuaishou. It can have a serious ending with a big twist that is unexpected.

2. Edit clips from some well-known TV series and add 50-cent special effects. The number of views is quite large, which subverts people's existing cognition.

3. Select some TV reality show clips, organize them and post them on Kuaishou.

4. Share some interesting and funny content. On the one hand, it can add some highlights to your own video. On the other hand, it can insert advertisements to avoid being too offensive to the audience. When inserting advertisements, you need to choose an entry point. Funny and interesting content is a good choice.

5. The second is the skill sharing category. If you are a beauty expert, you can shoot videos or do live broadcasts to teach everyone how to put on makeup; if you are a matching expert, you can teach everyone how to dress like a male god or goddess. Modern people have very high requirements for their image and there are many people who don’t know how to match clothes, so the market is still quite large.

6. Pet Daily Life You can take photos of your pets’ funny daily life. No one can resist the temptation of cute pets. You can bring both pets together and take photos of the cat and dog interacting in any way that makes you feel fun.

There are many short video traffic experts who can attract 100 fans the next day by uploading a video on the first day. Publishers can post skill-based videos such as dancing, cooking, and handicrafts on Kuaishou. Users will contact the host himself for further understanding. Those who are interested will pay for the products or production methods of these hosts or make other monetizations.

2. Make different drainage plans according to different groups

1. Attract male traffic

The target of traffic is male fans. The first step is to register a Kuaishou account. You must register several accounts, enough to avoid being blocked and still have accounts to use. After registering, you just need to maintain your account patiently. You can post two short videos a day, but don’t post too many. It’s best to post them continuously and regularly without interruption.

1. Be original. You can pay more attention to local auto show news. These auto shows are held in every city, especially in some first-tier cities.

2. Go to other short video platforms to collect short videos of car models from all over the world. After collecting them, you need to process them carefully to turn them into true pseudo-original works. Use third-party software to achieve seamless transfer. The software is available online, but I won’t recommend it here to avoid advertisements. In addition, pseudo-original processing mainly includes the following processes, such as video watermark removal, video sound addition processing, frame rate change processing, etc.

3. Do not use any exposed avatars, as this will affect your account if it is checked. In addition, try to complete the information as much as possible. An account with complete information can at least tell the platform that we are not here to cause trouble and we are real users. The personal introduction should not only be written in a high-end manner, but also be real and down-to-earth.

4. With a large number of male fans following your short videos, the next step is to direct this traffic to your personal WeChat account. We need to make use of the traffic from WeChat Moments to realize cash.

5. The publishing time should be between 20:00 and 2:00 in the morning. I believe everyone understands why it is at this time. Of course, the above time is just a suggestion, and the specific time should be determined according to the content of your video.

2. Attract female traffic

1. What women are most interested in is beauty, so you can use short video platforms to upload short videos of makeup, braiding, and clothing matching to attract targeted female fans. It is recommended to use Meipai to attract female fans.

2. Use audio ads instead of text ads. This audio advertisement also has its own requirements. On the one hand, it is the content of the advertisement, and on the other hand, it is the recording of the advertisement.

3. If you are selling weight loss products, if your advertising audio only introduces your products and contact information, your advertising will seem too rigid and the effect will not be very good. You can package your product appropriately. In addition to simply introducing your product and contact information, you can also include some successful cases. In short, it should give people a real and fascinating feeling.

4. When packaging your product, the content of the packaging includes the setting of your own identity and customer feedback, but the ultimate goal is only one, to make your advertisement realistic and vivid to attract customers. Add your WeChat ID at the end of the advertisement. It is best to use a number so that the listeners can remember it easily.

5. When it comes to advertising production, if you want to save costs, you can record it on your mobile phone. If you feel that it cannot achieve the effect you want, you can also find a professional teacher to dub it, or use online audio conversion software to write the advertising copy first and directly generate an audio file.

3. Cleverly use the comment area to attract traffic

1. Every video in Kuaishou Live will have a comment section. As a traffic generator, try not to use sensitive words in the comments. Advertising that is too obvious may not be passed.

2. Write some guiding words to let others view your information, create a professional image in the comment area, and then attract traffic by pain points. For example, if I sell skin care products, the traffic that can be attracted by the image of a professional makeup expert is very accurate.

3. Write some guiding words to let others view your information, create a professional image in the comment area, and then attract traffic from pain points. For example, if I sell skin care products, the traffic that can be attracted by the image of a professional makeup expert is very accurate.

4. Multi-channel promotion to increase exposure

If you rely solely on Kuaishou's system recommendations, sometimes you may not be able to get more recommendations due to various reasons, so more people will not be able to see your work, so it is very necessary to promote it through multiple channels.

Kuaishou live broadcast promotion advantages:

1. Clearly define different positioning

Kuaishou is different from other short video platforms in that it is positioned to record and share life. “Everyone deserves to be recorded” is the phrase that most touches the hearts of ordinary users of Kuaishou. It is unquestionable that Kuaishou is a platform for ordinary people. Moreover, we can see that even when Kuaishou’s advertisements are shown on TV, they are endorsed by some of the lowest-level ordinary users, so that in the later period, its user base and activeness are very large.

2. Clear advertising target audience

The Kuaishou platform supports regional targeting, gender and age targeting, mobile phone system targeting and network type targeting. Its positioning is to record and share life. In addition, the majority of Kuaishou users are young people. About 87% of Kuaishou users are born after 1990. These are the necessary basic conditions for promotion on Kuaishou. Only by clarifying the target audience of the advertisement can more accurate delivery selection be achieved.

3. Clarify advertising goals

Kuaishou Advertising can recommend appropriate advertising formats based on the expected goals that advertisers need to achieve. The advertising content is presented in a creative way through short videos, pictures & albums, or picture albums to achieve the purpose of brand promotion. At the same time, the advertiser's advertising copy also needs to be innovative in terms of subject matter. The advertisement must have its own unique style, and the advertisement must also be heartfelt so that it can resonate with consumers.

As a flagship product for young people, Kuaishou’s product promotion strategy and operation model are in line with the trendy social form. Through continuous exploration, it intersperses information flow advertisements with the operational guidance of new products, new functions and new scenarios. It not only increases user stickiness and average visit time, but also appears in front of us in the form of videos and pictures, which naturally attracts our attention.

In line with the pace of the times, the "Kuaishou Business Dictionary" was born, covering the popular words that friends love to play with, the most popular marketing buzzwords in the industry, and the business "jargon" with the greatest conversion potential. It is becoming a phenomenal weather vane. The continuous popularity of various hot words can always maintain the leading position of short video platforms and leave an indelible mark. When the "salty or sweet" celebrity lady receives likes and rewards from her friends in one live broadcast after another; when the "useless invention" becomes the most useful traffic harvester in history, it brings a lot of monetization income to the influencer. There is always a "high-energy warning" ahead, and marketing opportunities are not "random". Everything is "arranged" clearly, with only one "666" to praise the "excellence" of Kuaishou's friends.

Related reading:

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How to promote Kuaishou? Share the promotion method of Kuaishou live broadcast!