Are Taobao Live tags important? What is the function of Taobao Live tags?

This article mainly introduces whether Taobao live broadcast labels are important and what functions Taobao live broadcast labels have. The article introduces various aspects of Taobao live broadcast labels in great detail and is very practical. Friends in need can refer to it for reading.

Many of our friends who like to live broadcast actually don’t know much about the requirements and rules of live broadcast. For example, they don’t know the function of Taobao’s live broadcast label, nor do they know whether the Taobao live broadcast label is important. Regarding this issue, come and read this article with the editor. I believe it will be helpful to you.

Taobao Live has different tags every month, and the number of tags is very large. So how do we choose tags and how do we control the categories to which we belong at the current platform traffic peak?

Nowadays, Taobao's live broadcast rules are constantly adjusted, with more emphasis on the systematicness before and after the live broadcast and the professionalism of the live broadcast content, which has put forward new requirements for the live broadcast of the majority of merchants. According to the platform's traffic analysis rules and market population changes, choosing the best live broadcast label that suits you will definitely bring you different traffic.

First of all, the first function is that the platform has linked up with various departments to protect the rights and interests of merchants, including the adjustment of comprehensive indicators of abnormal orders, the adjustment of judgment results after rights protection intervention, and front-end early warnings for merchants. Merchants can give priority to ensuring that money and data are not affected.

At the same time, as the amount of labeled data increases and a database is formed, more scenario rules will be analyzed based on the specific circumstances of the merchant's labeling, and warnings will be issued to the merchants, allowing them to identify abnormal orders, help resist abnormal attacks, and reduce operating costs.

Finally, for the anchor, by adding labels, you can clearly find accurate users, which is equivalent to adding several important traffic channels, which is very useful for conversion.

In short, the core of the live broadcast tag is to bring in accurate customers, improve conversion rates, and make the live broadcast more effective.

Label interpretation

Labels are thinner, darker, and more vertical

Compared with previous labels, the new labels are more vertically divided according to population attributes, product categories, and theme scenes, removing many ambiguous labels. The new label better reflects the direction of "people, goods, and place". The new labels are divided by categories and groups, so that influencers/merchants can better and more accurately choose labels suitable for their live broadcast rooms based on their main categories and target groups.

In this way, every anchor will be responsible for the labels on his or her live content. Only by correctly labeling the live broadcast can more accurate live broadcast room traffic be obtained.

Traffic distribution rules

The label is guided by people + goods + themes, and is more in line with the "people, goods, and places" of commercial live broadcasts. The more the anchor understands the product, the more focused he is on the product, and the more appropriate the scene is, the higher the accuracy of the traffic will be, which will then lead to a large wave of improvements in segmented vertical categories, whether it is a small live broadcast room or a mid-level live broadcast room.

Matching labels with people

Alibaba's matching principle for each consumer is usually to give priority to products that consumers have viewed, collected, added to cart, or purchased in the last 30 days (the smaller the number of days, the greater the weight). Previously, the matching of crowd tags was more of a ranking of the anchor's single weight indicator, and did not involve much in the matching of each consumer. The arrival of small tags means that Alibaba's strongest product matching principle will intervene.

The reduction of comprehensive labels is good for small and medium-sized influencers and merchants

The big label era is a very good time to create comprehensive super anchors. When traffic is abundant, anchors can gain many loyal fans through their personal abilities and charm. Although there are many fans, the number of fans who watch and repurchase is not high.

The era of small labels has provided great opportunities for many businesses in vertical segments. The emergence of offline shopping guides and boss ladies will quickly fill the shortcomings of merchants’ live broadcasts on Taobao. However, there will not be much change for the leading merchants, who will still mainly operate in the private domain. Improving fan stickiness and segmenting categories in the live broadcast room will be a breakthrough for the leading merchants.

This concludes this article about whether Taobao live broadcast labels are important and what functions Taobao live broadcast labels have. For more relevant Taobao live broadcast label content, please search Dongguan Feng Chao’s previous articles or continue to browse the related articles below. I hope everyone will support Dongguan Feng Chao in the future!