On Mother's Day, I wrote copy for Jiang Xiaobai, Durex, and NetEase Cloud Music!

Durex and Jiang Xiaobai took advantage of the poster copywriting . Are you envious after reading it?

You want to write heartfelt copy , but your own products limit your imagination?

Are you upset when you are always compared with other copywriters who earn 30,000 yuan a month?

Let’s do something different this time!

This Mother’s Day , let’s not just be spectators at the annual brand -leveraging poster event!

If you were asked to write brand-leveraging poster copy for Jiang Xiaobai , Durex and NetEase Cloud Music for Mother’s Day , how would you write it?

We launched the #Copywriting trainee: I write copywriting for big brands # campaign, and within less than an hour, we received more than 100 feedbacks from trainees on their copywriting.

The following are the excellent works carefully selected from these students’ copywriting:

Durex

▼

01. We may never find our mother again

Jiang Xiaobai

01. Mom said: Drink less alcohol when you are outside;

I said: This glass is for you.

02. My mother always says: Drink less when you are outside.

But I only miss home when I drink too much!

03. You say that time makes people grow old, but I respect the mother-child love that time has given us that will never change in this life.

04. Mom, I often forget that I love you more than I thought.

05. Let me toast to the years with a glass of Jiang Xiaobai. I feel sorry for your hair turning gray.

Go home for dinner

01. Today, it's my turn to wait for you to come home for dinner

02. Mom said, “Eat less takeout, it’s bad for your health.”

I said, "Today, I'm going home for dinner."

Cooking

Twenty years ago: "Mom, I'm hungry!"

Today: "Mom, I'll do it!"

Mom's hard work won't be seen by you. The warm recipe is in her heart. Mom said on the other end of the phone:
The big watermelon that just came out this summer is chilled, and the Arctic Ocean orange flavor drink you love is in the second drawer of the refrigerator. The air conditioner is 23 degrees, just right. Today I made your favorite spicy crayfish.
It's already been peeled for you.
When will you come back?

Before marriage, my mother taught me how to cook. After marriage, I taught my mother how to cook.

NetEase Cloud Music

01. There is always a song that really loves you

02. My mother’s “brainwashing song” back then. Want to find out? !

03. When I was a child, my mother’s songs lulled me to sleep

When I grow up, I will sing one of my songs to make my mother happy.

04. Listen to one less song today and talk to her for a while

Other excellent copywriting

Mafengwo Travel

01. Your growth trajectory is your mother’s world map

Take mom to measure the world, the road is under your feet and home is beside you.

03

Take some time

After I was done with my work, I had forgotten

You called me today.

【 Starbucks 】

Mom, how many years have you been drinking boiled water?

Let's have a cup of coffee today.

【Xiachufang APP】

Before I even picked up my chopsticks, you actually cried

I thought it was so delicious. I picked up a piece of potato and put it in my mouth. It was salty and raw.

You kept saying “delicious…delicious…”

This article was compiled and published by @漫头商学院by (青瓜传媒). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games