APP promotion: How to operate an APP without financial support?

Because we mainly talk about how to operate and promote an APP, not about product operation , we assume that the product experience and service are relatively good, and the retention rate is healthy. So, how can we quickly acquire users with less financial support?

Step 1: Build a user-to-user communication mechanism within the product (free)

When faced with product promotion, we must stick to "user self-propagation". Whether it is planning topics or planning activities, the landing point must be to let users attract users to the product (provided that the retention rate is healthy). Let 10 users attract 100 users, and 100 users attract 10,000 users.

This pulling action needs to take into account the user's emotional appeal and operational experience, which is not a simple matter. You must think it over again and again. Avoid overdoing it. Doing too much can easily lead to losing old users.

For example, new users can obtain benefits or honors, but these honors or benefits will only take effect if your friends activate them for you. Then a new user has the opportunity to bring you a new potential user when he or she first enters the product.

Every user-engagement strategy needs to be verified and corrected using data. With long-term persistence, you and your users will work together to form a complete user self-propagation mechanism.

Step 2: Outside of the product, explore user word-of-mouth points and find key people to serve as your amplifier. (free)

It is not an easy task to spread word of mouth outside of the product. Moreover, you are not the only one talking loudly. Your competitors and various apps are also vying for hot topics. You quietly observe these people who work hard every day just to create topics, but the effect is not much better. You just rely on luck to be noticed by the god of fortune one day. So, your time is valuable, don't do stupid things like this.

So what should be done?

First, understand users’ true evaluation of your product through surveys and conversations with users, find out their word-of-mouth points, and then amplify them in various ways. Common forms include: articles, videos, H5, pictures and texts, etc., and the expression methods of each form are different. But the argument that ultimately supports communication is the word-of-mouth point you want to convey.

Not only that, you also need to choose a key person who is more persuasive. He may be your typical user, but he has some status or influence. One word-of-mouth point digs deep into multiple key people and continuously expands multiple word-of-mouth points.

Remember the “Drink More Water” advertising case? A young boy tells you to drink more water in various languages, simply and rudely. Very impressive.

When everything goes as you wish, you find that without channel resources , even good wine will not sell if it is not well-known.

This is the time to test the comprehensive quality of operation and promotion. Yes, next we also need to study: how to get a self-media to publish an article for me for free to spread my content (guang) (gao).

The first step is to find your target self-media, study what content they post, when they post the content, how many readers they have, and predict whether the audience group suits your taste.

The second step is that self-media generally accepts submissions, so this is a good opportunity for you. If you were to submit an article, what kind of article would he be willing to accept? What qualities are required?

The third step is to combine the requirements of original content for self-media submissions and try to submit articles. This will help you get closer to the self-media, build a good relationship, and continue to provide articles. This will help establish a deep connection. Occasionally, a piece of content that is obviously an advertisement may be accepted.

In addition to self-media, there are also various application markets . If you are making an APP, the application market is a very important battlefield, but it is also a battlefield that is difficult to conquer.

Regarding the app market, if you don’t have money but want to rank well, there are a few things you need to prepare:

1. Don’t post too many comments, just keep the comments positive.

2. Do a good job of SAO search. This has been talked about a lot, but there are not many people who do it well, so I won’t waste my words. You can search on Baidu by yourself.

3. The key point is that your goal is not to increase the ranking by adding more comments or increasing the number of comments. This does not conform to your claim of low costs. Your goal is to get more users to come to the App Store to search and download your app. Increasing the search volume and app downloads is also a symbol of a good product. Then you can break through the App Store operations and achieve great things with little money, and then you can succeed. Otherwise, even if you give the App Store operator a hundred taels of gold, he has no right to make a recommendation or article for an App with relatively poor search volume and updates.

Step 3: Find the key groups in the user base

Finding the key people is the first step to finding the key groups. If you stand up and say that the product is good, and you are the only one who thinks it is good, and a user group stands up and says that the product is good, maybe everyone will start to believe that this product is a little good. If all the friends around you say it is good, then this product must be good.

How can you get key people to voluntarily spread your product to their circle? Think of a way to give him a sense of honor? Set up an opportunity for communication? Come up with a conspiracy, set a trap, let key people jump into it, and help you spread your product! In short, although the gameplay of each product is different, the ideas are similar.

Simply put, there is a way of playing that allows key people to show off and show off to their friends.

Step 4: A replicable and scalable promotion model

A good promotion model must be simple and rough. Replicable and scalable.

For example, the Didi Taxi coupons that fill the Moments maximize the closed-loop effect in your experience.

For example, we often see promotional articles of a certain product in various dimensions in the circle of friends and self-media accounts, which is also a verification, to deepen the word-of-mouth points and dig deep into key people (self-media are also considered key people). Build good relationships with self-media people and satisfy their interests other than money, and you will be good friends. The advantage of being good friends is that we can talk about friendship instead of money.

I wish you can do a good job of promotion even without money