A complete guide to applying for Android App Market debuts, privileged gift packages, and promotional activities!

If your products have coupons, discount coupons, new customer gift certificates... then you must read this article carefully and don't miss out on the free Android promotion resources that can be applied for in various markets.

My company is an e-commerce shopping product company. I would like to share with you the application market resources that I have applied for myself: how to apply for free resources such as privileged gift packages and promotional activities in the application market.

In general, the text content that needs to be prepared for each platform is roughly the same, as follows:

Activity title: The word limit of the platform is different, so the activity title needs to be adjusted

Activity time: Activity time is not the same as the application market recommendation and launch time

Activity description: Please describe the activity in as much detail as possible.

Prize introduction: Make the prize introduction as attractive as possible

Participation (receiving) method: The receiving method should be as simple and easy as possible

Of course, it is also necessary to cooperate with the needs of each platform and take some activity screenshots or activity banner pictures, etc.

1. App Store-Privilege Package

Application method: Backstage application

Application entry: Management Center - Application Details Page - Resource Cooperation - New Content Cooperation

Cooperation mode: application content + application launch + application activities

If you have coupons, phone bill coupons, or traffic coupons, you can apply for [App Content] and [App Activities].

I have always applied for [Application Activities] based on my own needs. The information I need to upload includes the activity content, collection method and activity conditions. When you apply for an event, there is a browsing page on the right half of the page, where you can more intuitively see the screenshots and content of the event you submitted for reference.

2. Huawei-Privilege Package

Application method: Backstage application

Application entry: Management Center-Application Service-Gift Package Management

Huawei's gift packages are divided into: Gift Packages with Codes (sent to users in the form of redemption codes), Gift Packages without Codes (received directly after users download and install the app), and Gift Packages Direct (generally, after users complete the redemption action in the game center, the developer directly distributes the gift package content to the designated region/character of the user's account in the game)

Because my products have no differentiated coupons, I apply for "gift package-no code" every time.

Note: When creating a gift package, the quantity must not be less than 3,000, the application display period must not be less than 15 days, and the game display period must not be less than 7 days. Otherwise, it will be rejected due to insufficient gift package quantity and failure to meet the application display period limit. During the Huawei gift package delivery period, you can also make changes to the event pictures, event dates, etc. and re-review them.

3. 360-Welfare Zone

Application method: Backstage application

Application entrance: Management Center-Welfare Zone

Benefit application period: 14-60 days, Saturdays and Sundays cannot be set

The main problem I encountered when applying was that I needed to provide a screenshot of successful receipt and the receipt method to [email protected]. Although the background provided instructions for the receipt process and screenshots of the receipt method, perhaps what I provided was not complete enough. However, as long as I sent the above two items to the reviewer's email, it was quickly approved.

4. OPPO-Welfare Club-Preferential Selection

Application method: Backstage application

Application entrance: Management Center-Application List-Promotion Service-Preferential Selection

Application Process:

Notice:

1. The promotional activities will be launched every Wednesday morning, and each launch will last for one week;

2. The time interval between application activities for the same app is one month (calculated from the time the last activity was offline);

3. The same application activity may be rejected for repeated revisions and submissions no more than 3 times. If it is rejected 3 times, the application for this month's activity will be cancelled.

4. You can only apply for the same activity twice at most for the same app.

I revised the event application for OPPO several times. At the beginning in March, I revised it more than 3 times, so the event failed to pass the review. I applied again in April, but was not approved the first time due to scheduling issues. After revising it again, it was finally approved. Now I am waiting for the event to go online.

5. Alibaba App Market-Welfare Zone

Application method: Backstage application

Application entrance: Management Center - Welfare Zone - Welfare Activity Management Page

Application Process:

Alibaba's activities are generally displayed in the welfare area of ​​PP Assistant, the prize area of ​​UC App Store, and the prize area of ​​Taobao Mobile Assistant. Depending on the market schedule, the activity times of the three markets may not be consistent.

Notice:

1. Please do not apply for the prize-winning event more than 15 working days in advance;

2. After successfully applying for the Ali gift package activity, you need to upload the activity package and add the market logo material. This is the only market that needs to update the installation package after all market activity applications are successful, but you do not need to change the installation package version number.

6. Baidu Assistant - Publish Offers

Application method: Backstage application

Application entrance: Management Center - Traffic Service - Publish Discount - Submit Discount Information

The main things that need to be submitted are the offer description and instructions for use.

The preferential areas can be accurately set in the background. But for products like ours, you can just apply for the non-discriminatory coupons nationwide.

7. Lenovo-Benefits Release

Application method: Backstage application

Application entrance: Management Center - Apply for first release - Event release

Lenovo's event releases are divided into welfare privileges and welfare activities:

Welfare privileges are to provide specific privileges to all Le Store users who download or register for welfare cooperation applications, such as free membership, vouchers, coupons, various virtual currencies, limited-time free or discounts, etc.

Welfare activities provide high-value rewards to some Le Store users who download or register for welfare-cooperated application software, in the form of various lottery activities (registration, downloading, commenting, interaction, etc.) published on the Le Store platform or developer platform.

8. Sogou-gift packages & privileges

Application method: Backstage application

Application entrance: Management Center-Content Cooperation-Privileges & Gift Package Activities

Sogou’s gift package activities need to be applied for 10 working days in advance. The activity period will not exceed 20 days and will eventually be presented in the gift package area.

Notice:

1. Sogou's gift package activities also require uploading update packages, and the update package splash screen needs to include Sogou's LOGO;

2. It is recommended that everyone should have a share of the prize, or that the number of privileged users should be guaranteed to reach 5,000 or more.

9. VIVO-Manage Coupons

Application method: Backstage application

Application entry: Management Center - Applications and Games - Virtual Card Management

VIVO cards and coupons must upload the card code, and the number of card codes must not be less than 300.

Note: After the card voucher application is successfully applied for, the usage time and usage rules cannot be changed, otherwise the platform will immediately cancel its display qualification in the points mall and will no longer accept the developer's card voucher application within 3 months.

I have applied for the above markets. Among them, Alibaba, 360, Huawei, App Store, and Sogou are relatively easier, and VIVO, OPPO, and Lenovo are relatively difficult. The reason why my application failed for VIVO is that my coupons do not require a card code and can be obtained by downloading; OPPO made several changes in the middle, which resulted in the failure of the event applied for in March to go online; Lenovo’s application is temporarily not approved because our benefits are not attractive enough.

Of course, there are many other Android markets where you can apply for gift package activities, such as the [Card Package-Card Voucher] application in the Xiaomi App Market and the [Release Gift Package] on the Anzhi platform... These gift package activities can all be tried. If they are attractive enough, you can still attract a good wave of new users.

author: Ah C

Source: Bird Brother's Notes